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- Tasks: Lead marketing initiatives and develop strategies for brand growth in the crypto space.
- Company: Join a dynamic team focused on blockchain innovation and community engagement.
- Benefits: Enjoy remote work flexibility, autonomy, and a supportive team culture.
- Why this job: Be a thought leader in the crypto industry and shape the future of blockchain marketing.
- Qualifications: 7+ years in marketing, with 3+ years in leadership within blockchain or tech.
- Other info: Work with a high-performing team and engage with global stakeholders.
The predicted salary is between 72000 - 108000 £ per year.
Career Renew is recruiting for one of its clients a Head of Marketing – Crypto – candidates need to be based in the Europe to Australia timezones.
We are looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.
Role & Responsibilities
- Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments.
- Shape and elevate our Protocol’s brand identity within the blockchain industry.
- Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader.
- Design strategies to grow and engage developer and user communities including both digital and real-world activations.
- Position leadership and team members for visibility via conferences, podcasts, and media opportunities.
- Cultivate relationships with KOLs, Media houses, and other stakeholders both globally and in specific regions to build our presence.
- Build and manage a high-performing marketing team to drive results.
- Collaborate with product, engineering, and business development teams for cohesive messaging.
- Define, monitor, and report key marketing metrics to measure impact and guide decision-making.
Requirements
- 7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.
- Has led marketing for a well-known crypto brand.
- Experience on both developer and consumer-focused products.
Benefits
- We have real scale – our product reaches millions of people in crypto and our users love us.
- No micromanagement. We trust each other and empower employees to make decisions autonomously.
- We are a team of builders – we’re always shipping.
- Good vibes – we are all team players that only want the best for each other and the company.
- Remote Friendly – Enjoy the flexibility of remote work.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- IT Services and IT Consulting
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Head of Marketing - Crypto employer: Career Renew
Contact Detail:
Career Renew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Crypto
✨Tip Number 1
Familiarize yourself with the latest trends and developments in the blockchain ecosystem. This knowledge will not only help you understand the market better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the crypto space, especially those who have experience in marketing leadership roles. Attend industry conferences, webinars, and meetups to build relationships that could lead to referrals or insider information about job openings.
✨Tip Number 3
Showcase your previous successes in marketing within the blockchain sector. Prepare specific examples of how you've driven brand growth and engaged communities, as these will be crucial in demonstrating your fit for the role.
✨Tip Number 4
Stay active on social media platforms relevant to the crypto community. Share insights, articles, and your thoughts on industry trends to position yourself as a thought leader, which aligns with the expectations of the Head of Marketing role.
We think you need these skills to ace Head of Marketing - Crypto
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Marketing - Crypto position. Tailor your application to highlight your relevant experience in marketing leadership within the blockchain sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for marketing in the crypto space. Discuss your previous successes in leading marketing initiatives and how you can elevate the brand's identity within the blockchain industry.
Highlight Relevant Experience: In your CV, emphasize your 7+ years of marketing experience, particularly your leadership roles in the blockchain or technology sectors. Include specific examples of successful campaigns or projects you've led that align with the job description.
Showcase Your Network: Mention any relationships you have cultivated with key opinion leaders (KOLs), media houses, or stakeholders in the crypto space. This demonstrates your ability to build connections that can enhance the company's presence in the market.
How to prepare for a job interview at Career Renew
✨Show Your Blockchain Expertise
Make sure to highlight your deep understanding of the blockchain ecosystem. Be prepared to discuss specific projects or trends in the industry that you find exciting and how they relate to the company's goals.
✨Demonstrate Strategic Thinking
Prepare examples of past marketing strategies you've developed and executed, especially in the crypto space. Discuss how these strategies led to brand growth and community engagement, showcasing your leadership skills.
✨Engage with the Community
Talk about your experience in building and engaging developer and user communities. Share any successful campaigns or activations you've led, and how you plan to apply those experiences to this role.
✨Prepare for Collaborative Discussions
Since collaboration is key in this role, think about how you've worked with product, engineering, and business development teams in the past. Be ready to discuss how you can foster cohesive messaging across departments.
