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- Tasks: Design and execute innovative campaigns to grow our crypto protocol's user base.
- Company: Join a dynamic team that reaches millions in the crypto space.
- Benefits: Enjoy remote work flexibility, autonomy, and a supportive team culture.
- Why this job: Be part of a fast-paced environment where your ideas can drive real impact.
- Qualifications: 3+ years in growth marketing, especially in B2C crypto or blockchain products.
- Other info: No micromanagement; we trust you to make decisions and foster community engagement.
The predicted salary is between 36000 - 60000 £ per year.
Career Renew is recruiting for one of its clients a Growth Marketing Manager – Crypto – candidates can be based in UK to Australia timezones.
Role & Responsibilities
- Design and execute innovative campaigns to grow our protocol’s adoption (user base and volume)
- Optimize performance marketing strategies, including social media, content marketing, and partnerships
- Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights
- Foster an engaged user community in collaboration with community managers
- Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives
- Analyze user behavior and feedback to continuously improve acquisition and retention efforts
- Track and report key growth metrics to measure success against goals
- Develop and distribute content that effectively communicates our value proposition and educates users on Web3
Requirements
- 3+ years of experience in growth marketing, preferably for B2C crypto or blockchain products.
- Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains.
- Hands-on experience managing user acquisition for wallet or DEX products.
- Experience with paid acquisition, KOL partnerships and content marketing.
Benefits
- We have real scale – our product reaches millions of people in crypto and our users love us
- No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously
- We are a team of builders- we’re always shipping
- Good vibes – we are all team players that only want the best for each other and the company
- Remote Friendly – Enjoy the flexibility of remote work
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
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Growth Marketing Manager - Crypto employer: Career Renew
Contact Detail:
Career Renew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - Crypto
✨Tip Number 1
Familiarize yourself with the latest trends in the crypto and Web3 space. Understanding the nuances of DeFi, layer 1/2 chains, and user behavior will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your hands-on experience with user acquisition strategies, especially for wallet or DEX products. Be ready to discuss specific campaigns you've executed and their outcomes.
✨Tip Number 3
Highlight any successful partnerships you've developed in previous roles. Discuss how these collaborations drove growth and how you can leverage similar strategies in this role.
✨Tip Number 4
Prepare to talk about your approach to community engagement. Share examples of how you've fostered user communities and improved retention through data-driven insights.
We think you need these skills to ace Growth Marketing Manager - Crypto
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Growth Marketing Manager position. Highlight the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to emphasize your relevant experience in growth marketing, particularly in the crypto or blockchain space. Use specific metrics and examples to showcase your achievements in user acquisition and performance marketing.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the crypto industry and your understanding of Web3 ecosystems. Discuss how your skills can contribute to the company's goals and mention any innovative campaigns you've executed in the past.
Showcase Your Knowledge: In your application, demonstrate your knowledge of current trends in crypto marketing and user engagement strategies. Mention any relevant tools or platforms you have experience with, especially those related to performance marketing and community building.
How to prepare for a job interview at Career Renew
✨Show Your Passion for Crypto
Make sure to express your enthusiasm for the crypto space during the interview. Share any personal projects or experiences you've had with blockchain technology, as this will demonstrate your genuine interest and understanding of the industry.
✨Highlight Data-Driven Successes
Prepare specific examples of how you've used data to drive growth in previous roles. Discuss metrics you've tracked and how your strategies led to measurable improvements in user acquisition and retention.
✨Collaborate and Communicate
Emphasize your ability to work cross-functionally with product and engineering teams. Be ready to discuss how you've collaborated in the past to refine user onboarding processes and improve overall user experience.
✨Demonstrate Your Content Strategy Skills
Since content marketing is a key part of the role, come prepared with examples of successful campaigns you've designed. Discuss how you effectively communicated value propositions and educated users, especially in the context of Web3.
