Sales and Marketing Specialist - Mandarin Speaking

Career Rabbit is a London-based career coaching and consultancy firm supporting Asian students and young professionals in the UK and China.

We help our clients secure competitive opportunities across consulting, finance, technology, professional services and other leading industries in the UK job market.

Our clients include students and graduates from the University of Oxford, the University of Cambridge, LSE, Imperial College London, UCL and other leading universities.

Through personalised career planning, application support, interview coaching and industry mentoring, we help candidates better understand the recruitment market and improve their chances of securing internships and graduate roles.

With a rapidly growing client base and an established presence across Xiaohongshu, We Chat, Linked In and other digital platforms, we are now looking for a bilingual Sales and Marketing Specialist to join our growing London team.

Role Overview

The Sales and Marketing Specialist will support both the marketing and commercial sides of the business, with responsibilities divided broadly between content marketing and sales conversion.

This role is ideal for someone who understands Chinese-speaking students and young professionals, has strong content instincts and is comfortable communicating with prospective clients.

You will be responsible for creating engaging and commercially effective content, generating and nurturing leads, understanding prospective clients’ career needs and supporting them throughout the consultation and conversion process.

The successful candidate will combine creativity with commercial awareness.

You should be able to turn career-related information, student concerns, recruitment trends and client success stories into content that attracts the right audience and ultimately improves sales conversion.

Key Responsibilities

• Content Marketing and Social Media
• Plan, create and publish engaging bilingual content across Xiaohongshu, We Chat, Linked In and other relevant digital platforms.

Produce marketing content in different formats, including social media posts, short-form video scripts, promotional copy, event materials, newsletters and campaign content.

• Translate complex career, recruitment and industry information into clear, relevant and engaging content for Chinese students and young professionals.

Work with career consultants, industry mentors, influencers and internal team members to develop authentic and credible content.

• Promote webinars, workshops, career events, consultations and other lead-generation activities.

Monitor content performance and use engagement, enquiry and conversion data to improve future content.

Repurpose successful content across different channels and formats to maximise reach and commercial impact.

• Sales and Client Conversion
• Respond to enquiries from prospective clients across We Chat, social media, telephone, email and other communication channels.

Understand each prospective client’s educational background, career goals, current challenges and service requirements.

• Conduct or support initial career consultations and introduce suitable Career Rabbit services.

Build trust with prospective clients by providing clear, professional and relevant information.

Follow up with leads in a timely and organised manner throughout the sales process.

Maintain accurate records of client enquiries, consultation outcomes and follow-up actions.

• Support prospective clients in understanding service packages, delivery processes and expected outcomes.

Work towards individual and team sales targets, with a particular focus on improving consultation-to-sale conversion rates.

• Candidate Requirements
• Strong content creation and copywriting skills, particularly for Chinese social media audiences.

Good understanding of Xiaohongshu and We Chat content styles, user behaviour and communication conventions.

• Strong communication and interpersonal skills.

Confidence speaking with prospective clients and understanding their needs.

Ability to produce content that is both engaging and results-oriented.

• Self-motivated, proactive and comfortable working in a fast-paced, growing business. Strong attention to detail and a professional approach to client communication.
• Previous experience in content marketing, social media, sales, business development, education consulting or client services.

Experience managing or creating content for Xiaohongshu, We Chat, Douyin, Linked In or similar platforms.

• Knowledge of the UK university, internship and graduate recruitment market.

Experience working with Chinese international students or young professionals.

Familiarity with industries such as consulting, finance, technology, accounting or professional services.

What We Offer

• The opportunity to join a fast-growing career coaching and consultancy business.

Exposure to both sales and marketing responsibilities.

Hands-on experience in content strategy, social media growth, client conversion and business development.

• Training and support from an experienced career consulting and marketing team.

Clear opportunities to take ownership of campaigns and progress as the company grows.

A collaborative, entrepreneurial and multicultural working environment.

• Competitive salary based on experience and performance. Outstanding performers can be eligible for sponsorship support (T2- skilled worker visa)
• #J-18808-Ljbffr