At a Glance
- Tasks: Launch and optimise email campaigns to drive engagement and measurable results.
- Company: Join a dynamic team passionate about helping brands grow.
- Benefits: 11-month contract with competitive pay and professional development opportunities.
- Other info: Collaborate with diverse teams and enjoy a fast-paced work environment.
- Why this job: Make an impact in email marketing while working with cutting-edge technology.
- Qualifications: Proficiency in Marketo and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
The role of the Business Marketing team is to articulate the client's Business value proposition at scale. We are passionate about helping brands, businesses and agencies to grow and understand the ways in which we can help them achieve their core objectives, and we are constantly looking for new ways to inspire and educate the industry.
The team is looking for an Email Marketing Specialist who is passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client's best products and features for businesses. You will use email through Marketo to drive results.
Responsibilities:
- Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
- Segment lists based on firmographic data and behaviours like past email engagement and website interactions.
- Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability.
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
- Generate break-through analytical insights that drive significant email subscriber growth and response improvement.
- Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns.
Qualifications:
- Proficiency with Marketo a must.
- HTML/CSS for email design and coding *nice to have*.
- Excellent grasp of best practices for email marketing and design (CAN-SPAM, subject line testing, ALT tags, image optimization, etc.).
- Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Knowledge of data segmentation, dynamic content, and email measurement.
- Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.).
- Strong business acumen and quantitative analytical skills.
- Strong SQL or similar data skills preferred *nice to have*.
- 3+ years of experience with track record of increasing responsibility.
Email Marketing Specialist- 11 Month Contract employer: Career Moves
At Career Moves, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead impactful projects, particularly in our vibrant location that encourages creativity and networking. Join us to be part of a dynamic team where your contributions are valued and rewarded, making a meaningful difference in the talent acquisition landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Specialist- 11 Month Contract
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Career Moves and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Career Moves are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Career Moves on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Career Moves. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Specialist- 11 Month Contract
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Career Moves. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Career Moves:Show us that you’ve done your homework! In your application, briefly mention what you admire about Career Moves’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Career Moves
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Career Moves will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Career Moves, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
