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- Tasks: Launch and optimise email campaigns to drive engagement and measurable results.
- Company: Join a dynamic team passionate about helping brands grow.
- Benefits: 11-month contract with competitive pay and professional development opportunities.
- Other info: Collaborate with diverse teams and enjoy a fast-paced work environment.
- Why this job: Make an impact in email marketing while working with cutting-edge technology.
- Qualifications: Proficiency in Marketo and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
The role of the Business Marketing team is to articulate the client's Business value proposition at scale. We are passionate about helping brands, businesses and agencies to grow and understand the ways in which we can help them achieve their core objectives, and we are constantly looking for new ways to inspire and educate the industry.
The team is looking for an Email Marketing Specialist who is passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale. As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client's best products and features for businesses. You will use email through Marketo to drive results.
Responsibilities:- Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
- Segment lists based on firmographic data and behaviours like past email engagement and website interactions.
- Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability.
- Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
- Generate break-through analytical insights that drive significant email subscriber growth and response improvement.
- Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns.
- Proficiency with Marketo a must.
- HTML/CSS for email design and coding *nice to have*.
- Excellent grasp of best practices for email marketing and design (CAN-SPAM, subject line testing, ALT tags, image optimization, etc.).
- Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Knowledge of data segmentation, dynamic content, and email measurement.
- Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.).
- Strong business acumen and quantitative analytical skills.
- Strong SQL or similar data skills preferred *nice to have*.
- 3+ years of experience with track record of increasing responsibility.
Email Marketing Specialist- 11 Month Contract employer: Career Moves
Contact Detail:
Career Moves Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist- 11 Month Contract
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email campaigns, analytics, and any successful projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to email marketing. Be ready to discuss your experience with Marketo and how you've driven results in past roles.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace Email Marketing Specialist- 11 Month Contract
Some tips for your application 🫡
Show Your Passion for Email Marketing: When writing your application, let us know why you're passionate about email marketing. Share any personal experiences or projects that highlight your enthusiasm and expertise in this area.
Highlight Your Technical Skills: Make sure to mention your proficiency with Marketo and any other relevant tools. If you have experience with HTML/CSS, don’t forget to include that too! We love seeing candidates who can blend creativity with technical know-how.
Demonstrate Your Analytical Mindset: We’re looking for someone who can generate insights from data. In your application, provide examples of how you've used analytics to drive results in past campaigns. This will show us you understand the metrics that matter.
Tailor Your Application: Take the time to tailor your application to our job description. Use keywords from the listing and align your experiences with the responsibilities we’ve outlined. It shows us you’ve done your homework and are genuinely interested!
How to prepare for a job interview at Career Moves
✨Know Your Email Marketing Inside Out
Make sure you brush up on the latest email marketing trends and best practices. Be ready to discuss how you've successfully launched and optimised campaigns in the past, especially using tools like Marketo. Show them you're not just familiar with the basics but can also dive deep into metrics and analytics.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where your analytical skills made a difference. Whether it’s segmenting lists or measuring campaign success, have some data-driven stories ready. This will demonstrate your ability to generate insights that lead to significant improvements.
✨Be Ready for Technical Questions
Since proficiency with Marketo is a must, be prepared for technical questions related to email design and coding. Brush up on HTML/CSS basics and be ready to discuss how you’ve implemented A/B testing or multivariate tests in your previous roles.
✨Understand Their Business Value Proposition
Research the company’s value proposition and think about how your role as an Email Marketing Specialist can contribute to their goals. Be ready to share ideas on how you can help drive awareness and adoption of their products through effective email strategies.