Senior Manager – Data & Insights Strategy

Location: London, UK

Length: Start: 12 months

Rate: Up to £261.00 per day PAYE (Umbrella £350.67 per day)

Hours: 37.5

Role Overview: The Marketing Department constantly strives to create and maintain a best-in-class marketing function with an emphasis on the lifetime value of content. All leadership roles within the team are tasked with driving improved cross-divisional understanding, collaboration, and expertise and delivering an integrated approach to marketing content across Windows.

Job Description: The Data & Insights Strategy Senior Manager is responsible for translating business requirements into data-led projects that drive measurable outcomes. They are uniquely positioned in the business to identify areas that have shared ambitions and utilise the right data, people, processes, and technology to maximise the value and actionability of project deliverables. They are a key ambassador for the use of data and engage with all levels of the organisation to gain their support by making the benefits clear to business leaders and their teams.

Responsibilities:

• Ownership of our internal reporting solution which leverages Datorama, Snowflake, and Tableau to connect our key data sources into a single database and bespoke visualisations designed for internal and external stakeholders.
• Expand on our existing data sources to include all relevant touchpoints for the marketing team throughout the campaign/product lifecycle including brand awareness tracking, brand lift study results from key partners, new paid digital platforms, organic social performance, and trailer impact forecasting.
• Work with our Media and Organic Social agencies (PHD, Grapevine) to optimise the way they use data to augment decision-making and deliver insights to the marketing team.
• Conduct correlation and regression analysis to identify the metrics that matter across our data sources and business areas and work with key business partners to implement measurement frameworks to measure performance against KPIs.
• Be the point of contact for the Marketing team to scope data projects and liaise with the Data Insights, Data Science, and Data Engineering teams to ensure requirements are being captured and the project deliverables meet the business needs.
• Own the 1st Party data strategy across CRM, Web Analytics, and Organic Social.
• Work with business stakeholders to set 1st Party Data retention, engagement and enrichment objectives and lead regular touch points to analyse performance against these objectives.
• Work with our Media Agency to fully integrate our 1st party data into our paid digital campaigns including audience targeting, lookalike modelling, and exclusions to maximise efficiencies and performance.
• Conduct training programmes to up-skill team members on utilising our self-serve reporting tools to reduce the reliance on external teams and the delay in actioning insights.
• Work with Legal teams to ensure we are following the latest guidelines when capturing and activating our 1st party data.
• Work with data engineering to embed data governance procedures to retain the integrity of the data we are using for insight generation.

Qualifications:

• 6+ years of data management, analytics and reporting.
• Significant experience in leveraging data to inform broader marketing and media activities.
• Superior knowledge & strategic application of marketing capabilities such as DMPs, DSPs, and other campaign tools.
• Skillset in strategic thinking.
• Excellent communication skills.
• Experience in gathering and interpreting business data and surfacing insights.
• Outstanding collaboration internally and externally with agencies and strategic partners.
• Demonstrable expertise in working with Tableau essential.
• Working knowledge of Snowflake, Datorama & APIs preferable.
• SQL coding knowledge beneficial.