At a Glance
- Tasks: Analyse marketing performance and drive growth across EMEA for a leading tech brand.
- Company: Join an iconic global tech brand with a focus on innovation.
- Benefits: Competitive pay, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on inclusivity and psychological safety.
- Why this job: Make a real impact through data-driven marketing strategies in a dynamic environment.
- Qualifications: 5-10 years in marketing analytics, strong SQL skills, and experience with A/B testing.
The predicted salary is between 96000 - 96000 £ per year.
Contract Duration: 6 Months
Rate: £48.08 per hour (PAYE)
Location: London (Hybrid – Tues–Thurs in office, Mon & Fri remote)
Working Hours: Standard business hours
Team: EMEA Regional Marketing Analytics (London-based core team with EU satellites)
The client is seeking a highly technical Marketing Analyst to support EMEA-wide marketing strategy and performance analysis for a large-scale B2C consumer product portfolio. This role sits at the intersection of data analytics, experimentation, and strategic decision-making, with a strong emphasis on causal analysis, measurement rigor, and business impact. You will partner closely with senior marketing, product, and regional stakeholders to shape campaign strategy through data, improve reporting quality, and drive incremental growth across EMEA. This is not a social or content marketing role—it is a deeply analytical, data-driven position focused on performance measurement and experimentation.
Key Responsibilities
- Marketing Performance & Growth Analytics: Analyse and evaluate marketing campaign performance across EMEA, identifying drivers of success and opportunities for incremental growth. Develop a clear framework for measuring incremental impact, moving beyond correlation to causation. Support consumer app and product usage data analysis to connect marketing activity with downstream user behaviour.
- Experimentation & Statistical Rigor: Design, analyse, and interpret A/B tests and experiments across marketing initiatives. Apply strong statistical knowledge to distinguish correlation vs. causation and assess true business impact. Partner with stakeholders to define success metrics and experimental frameworks upfront.
- Data & Technical Excellence: Deliver advanced analysis using SQL, Client Analytics / Firebase, and ideally Python. Architect and maintain dashboards, reporting frameworks, and metrics that improve clarity, consistency, and decision-making. Respond to ad-hoc analytical requests from senior stakeholders with speed, rigor, and clear recommendations.
- Strategy & Stakeholder Management: Collaborate cross-functionally with marketing, product, and analytics partners across multiple European markets. Translate complex data into clear insights and compelling narratives for senior leadership. Act as a trusted advisor, helping stakeholders make data-informed decisions in ambiguous environments.
- AI & Automation: Actively use AI tools and agents to enhance personal workflows and automate repetitive analytical and reporting tasks. Identify opportunities to scale and improve efficiency through automation.
- Culture & Ways of Working: Contribute to an inclusive, psychologically safe team environment. Demonstrate sound judgment, professionalism, and accountability in line with company values. Operate effectively within a large, distributed regional team structure.
Required Skills & Experience
Essential:
- 5–10 years’ experience in marketing analytics, business analytics, or a similar data-heavy role.
- Strong experience in marketing performance measurement for B2C products.
- Advanced SQL skills.
- Hands-on experience with Client Analytics and/or Firebase.
- Strong foundation in statistics and experimental design.
- Proven experience running and interpreting A/B tests in a marketing context.
- Excellent stakeholder management and communication skills.
- Demonstrated use of AI tools to improve analytical workflows.
Desirable:
- Python for data analysis and automation.
- Experience analysing consumer app or digital product data.
- Exposure to workflow automation using AI agents or similar tooling.
- Experience operating in large, matrixed, international teams.
Core Competencies:
- Statistical analysis & data judgment
- Marketing and growth analytics
- Experimental design
- Technical acumen
- Storytelling with data
- Dashboarding & reporting improvement
- Consultative and strategic thinking
- Project and stakeholder management
Marketing Analyst (EMEA) employer: Career Moves Group
As a Marketing Analyst at this iconic global tech brand, you will thrive in a dynamic and inclusive work culture that prioritises data-driven decision-making and innovation. With a hybrid working model based in London, you will enjoy the flexibility of remote work while collaborating with a talented team across EMEA, gaining invaluable experience in a high-impact role that fosters professional growth and development. The company is committed to leveraging cutting-edge technology and AI tools, ensuring you have the resources to excel in your analytical pursuits and contribute meaningfully to the marketing strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst (EMEA)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase your analytical prowess and how you've driven growth in past roles. Use data to back up your claims and make it relatable!
✨Tip Number 3
Don’t just wait for job postings—be proactive! Check out our website regularly and apply directly. Sometimes, the best opportunities come from being the first to show interest.
✨Tip Number 4
Stay updated on the latest marketing analytics trends and tools. Being knowledgeable about AI and automation can set you apart. Show that you’re not just a number cruncher but a forward-thinker!
We think you need these skills to ace Marketing Analyst (EMEA)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience in marketing analytics, especially with B2C products, and showcase your SQL skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about data-driven marketing and how your analytical skills can drive growth. Be sure to mention any relevant experience with A/B testing and stakeholder management.
Showcase Your Technical Skills:Since this role is all about data, don’t hold back on showcasing your technical prowess. Mention your hands-on experience with Client Analytics, Firebase, and any Python skills you have. We love seeing candidates who are comfortable with advanced analytics tools!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Career Moves Group
✨Know Your Numbers
Brush up on your marketing performance metrics and be ready to discuss specific examples of how you've measured success in previous roles. Highlight your experience with A/B testing and causal analysis, as this will show you understand the technical side of the job.
✨Speak Their Language
Familiarise yourself with the tools mentioned in the job description, like SQL and Firebase. If you have experience with Python, make sure to mention it! Being able to talk about these tools confidently will demonstrate your technical excellence and readiness for the role.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies. Practice articulating your thought process when designing experiments or interpreting data. This will showcase your analytical skills and strategic thinking.
✨Showcase Your Stakeholder Skills
Be prepared to discuss how you've collaborated with cross-functional teams in the past. Share examples of how you've translated complex data into actionable insights for stakeholders. This will highlight your communication skills and ability to work in a team environment.
