At a Glance
- Tasks: Support B2C marketing with data-driven insights and campaign analysis.
- Company: Join an iconic global streaming and entertainment platform.
- Benefits: Hybrid work model, competitive pay, and a vibrant team culture.
- Other info: Exciting opportunity for growth in a dynamic environment.
- Why this job: Make a real impact in the fast-paced world of digital media and audience engagement.
- Qualifications: 5-8 years in marketing analytics and strong SQL skills required.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a commercially minded Marketing Analyst to support the B2C Marketing team across users, creators, and broader audience engagement initiatives. This role will partner closely with regional marketing stakeholders to deliver strategic insights, campaign analysis, audience recommendations, and data-driven decision support that influence marketing strategy and execution. The ideal candidate combines strong marketing acumen with analytical thinking, stakeholder management, and the ability to independently translate ambiguous business questions into actionable insights. This is not a pure data science role, but requires confidence working with large datasets, SQL familiarity, experimentation frameworks, and marketing measurement methodologies. This role is a 12-month maternity cover contract based in London.
Key Responsibilities:
- Partner with regional marketing teams to identify strategic opportunities and solve complex business challenges through data-driven analysis.
- Deliver audience, creator, and campaign insights that support marketing initiatives and drive incremental growth.
- Translate stakeholder briefs into clear analytical approaches and actionable recommendations with minimal supervision.
- Analyse large and diverse datasets to identify trends, behaviours, growth opportunities, and performance drivers.
- Evaluate campaign effectiveness, ROI, and audience engagement outcomes across marketing initiatives.
- Support experimentation and measurement frameworks, including audience testing, creative testing, incrementality analysis, and campaign optimization.
- Build compelling presentations and insight narratives tailored to senior stakeholders and cross-functional teams.
- Drive ad-hoc analysis requests and provide strategic recommendations to support business decision-making.
- Collaborate across marketing, analytics, research, and operational teams to define success metrics and align on business priorities.
- Contribute to inclusive decision-making and support DEI-focused audience and creator engagement initiatives.
Required Qualifications:
- 5–8 years of experience in marketing analytics, marketing strategy, consumer insights, or business analysis within large B2C organisations.
- Strong understanding of marketing measurement, campaign analytics, audience segmentation, and consumer behaviour.
- Experience working with both qualitative and quantitative research methodologies.
- Proficiency in SQL and spreadsheet-based analysis (pivot tables, trend analysis, charting, rollups).
- Understanding of experimentation principles including confidence intervals, statistical significance, and MDE.
- Ability to synthesize complex information into concise business insights and executive-ready presentations.
- Strong stakeholder management and consultative communication skills.
- Experience working autonomously in fast-paced cross-functional environments.
- Excellent storytelling and presentation capabilities.
- Fluent English communication skills.
Preferred Qualifications:
- Experience within online video, creator economy, digital media, or entertainment industries.
- Familiarity with YouTube ecosystem trends and creator engagement strategies.
- Experience using tools such as Plx, Colab, or dashboarding platforms.
- Background in large global consumer brands or matrixed organisations (e.g., Google, Unilever, L’Oréal, P&G, Meta, Amazon, TikTok).
- Experience supporting audience growth, creator engagement, or regional marketing initiatives.
Key Skills:
- Marketing Analytics
- Campaign Measurement
- Strategic Insights
- Experimental Design
- SQL & Data Analysis
- Stakeholder Management
- Dashboarding & Reporting
- Consumer Research
- Storytelling & Presentation
- Business Strategy
- Audience Segmentation
- ROI Analysis
Working Model:
- Location: London, UK
- Hybrid: 3 days office / 2 days remote
- Contract Length: 12 months
- Start Date: End of June
- Working Hours: Standard business hours
Success Profile:
- Commercially curious and strategically minded
- Comfortable working with ambiguity
- Able to independently define analytical approaches
- Strong at balancing technical insight with business storytelling
- Confident partnering with senior marketing stakeholders
- Passionate about digital media, creators, and audience engagement
Marketing Analyst – B2C – 4245 employer: Career Moves Group
Join a leading global streaming and entertainment platform as a Marketing Analyst in London, where you will thrive in a dynamic and inclusive work culture that values creativity and collaboration. With a strong focus on employee growth, you will have access to diverse training opportunities and the chance to work alongside industry experts, all while contributing to innovative marketing strategies that engage audiences worldwide. Enjoy the flexibility of a hybrid working model, allowing you to balance your professional and personal life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst – B2C – 4245
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your analytical skills can drive their B2C initiatives. Show them you’re not just another candidate, but someone who understands their goals.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your impact on marketing campaigns. Use data to back up your claims and make your insights shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Analyst – B2C – 4245
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Analyst role. Highlight your experience in marketing analytics and how it aligns with the job description. We want to see how you can bring value to our B2C Marketing team!
Showcase Your Analytical Skills:Since this role involves working with large datasets and SQL, don’t forget to mention any relevant projects or experiences. We love seeing how you've used data to drive decisions and insights in your previous roles.
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points where possible and make sure your key achievements stand out. We appreciate clarity and want to quickly understand your strengths!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Career Moves Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics concepts. Be ready to discuss how you've used data to drive marketing decisions in the past. This will show that you understand the role's requirements and can speak their language.
✨Prepare for Stakeholder Scenarios
Think of examples where you've successfully managed stakeholders or translated complex data into actionable insights. Prepare to share these stories during the interview, as they’ll want to see your consultative communication skills in action.
✨Familiarise Yourself with SQL
Since this role requires SQL familiarity, make sure you can talk about your experience with it. Brush up on basic queries and be prepared to explain how you've used SQL in previous roles to analyse large datasets.
✨Craft Compelling Presentations
Practice building presentations that tell a story with data. You might be asked to present insights during the interview, so having a clear narrative and visual aids ready will help you stand out and demonstrate your storytelling capabilities.
