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- Tasks: Lead field marketing strategy and execution for a global tech brand in the financial services sector.
- Company: Join an iconic global tech brand with a strong presence in the UK and Ireland.
- Benefits: Competitive hourly rate, hybrid working, and opportunities for professional growth.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make a real impact by driving demand generation and pipeline growth in a dynamic environment.
- Qualifications: 7+ years in field marketing or demand generation, with a strong background in enterprise technology.
The predicted salary is between 83000 - 85000 £ per year.
The Senior Field Marketing Manager will own the field marketing strategy and execution for the UKI Financial Services (FSI) market. This role is accountable for driving demand generation, pipeline growth, and measurable revenue impact across priority customer segments and net-new target accounts. As the single-threaded marketing lead for UKI FSI, you will orchestrate integrated go-to-market initiatives across events, digital, content, PR, partner marketing, and sales, ensuring all marketing activity is tightly aligned to commercial outcomes.
Key Responsibilities
- Field Marketing Strategy & Execution
- Develop and execute a comprehensive UKI FSI field marketing strategy aligned to regional and global priorities.
- Own end-to-end planning, execution, and optimisation of field programs with a clear focus on pipeline creation and acceleration.
- Demand Generation & Pipeline Growth
- Plan and deliver high-impact programs including field and industry events, integrated campaigns, ABM/ABX motions, executive engagement programs, and partner-led initiatives.
- Drive new pipeline generation, opportunity progression, and deal acceleration.
- Single-Threaded Market Leadership
- Act as the central marketing owner for UKI FSI, coordinating across field marketing, persona and industry marketing, digital and demand teams, content and PR, partner marketing, and customer advocacy.
- Ensure a cohesive, revenue-driven go-to-market motion across all channels.
- Sales Partnership
- Partner closely with FSI Sales leadership and account teams to understand territory and account plans, pipeline gaps, priority deals, and growth opportunities.
- Ensure marketing investment directly supports sales objectives, priority accounts, and key opportunities.
- Events & Customer Engagement
- Lead end-to-end execution of flagship field events, trade shows, executive roundtables, and customer engagement programs.
- Oversee messaging, positioning, logistics, promotion, and post-event follow-up to maximise impact and ROI.
- Cross-Functional Go-to-Market Collaboration
- Collaborate with product marketing, demand generation, digital, PR, and partner teams to localise messaging and content.
- Maintain consistent, compelling storytelling across all customer touchpoints.
- Partner & Channel Marketing
- Work with strategic partners to design and execute joint marketing initiatives.
- Support co-selling motions and expand reach within the FSI ecosystem.
- Insight, Measurement & Optimisation
- Leverage market insight, customer feedback, and competitive intelligence to inform strategy.
- Track, analyse, and report on program performance, ROI, and key marketing metrics.
- Use data to optimise programs, scale what works, and inform future planning.
- Stakeholder & Vendor Management
- Provide clear direction to internal teams and external agencies/vendors.
- Ensure delivery is on time, on budget, and on brand.
Required Qualifications & Experience
- 7+ years experience in field marketing, demand generation, or related B2B marketing roles.
- Strong background in enterprise technology and/or SaaS environments.
- Proven track record of delivering programs that drive measurable pipeline and revenue impact.
- Experience working closely with enterprise sales teams in complex, multi-stakeholder sales cycles.
Skills & Capabilities
- Strategic and analytical thinker with the ability to translate business goals into executable plans and KPIs.
- Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously.
- Excellent communication and influencing skills across Sales, Marketing, Partners, and Leadership.
- Comfortable operating strategically and hands-on, from planning through execution and performance analysis.
Nice to Have
- Experience marketing to Financial Services (banking, insurance, asset management).
- Strong alignment with Sales and Business Development teams.
- Journey-based and lifecycle campaign experience.
- Proven ability to measure and report ROI.
- Experience with Salesforce, Sigma, and Marketo (email marketing).
- Partner marketing and account-based marketing (ABM) experience, pulling from multiple internal teams.
- Experience with annual and financial year planning.
Senior Field Marketing Manager in London employer: Career Moves Group
Contact Detail:
Career Moves Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Field Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Senior Field Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a personal brand online by sharing insights on platforms like LinkedIn. Post about your experiences in field marketing and demand generation to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by knowing the company inside out. Research their recent campaigns, understand their market position, and be ready to discuss how you can drive pipeline growth for their FSI segment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Field Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Field Marketing Manager role. Highlight your experience in field marketing, demand generation, and any relevant achievements that align with the job description. We want to see how you can drive pipeline growth and revenue impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in similar positions and how they relate to the responsibilities outlined in the job description. Let us know what excites you about working with an iconic global tech brand!
Showcase Your Analytical Skills: Since insight, measurement, and optimisation are key skills for this role, make sure to highlight your analytical abilities. Include examples of how you've used data to inform marketing strategies and improve program performance. We love seeing candidates who can back up their claims with numbers!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Career Moves Group
✨Know Your Field Marketing Strategy
Before the interview, make sure you understand the key components of a successful field marketing strategy. Be ready to discuss how you would develop and execute a comprehensive plan for the UKI FSI market, focusing on pipeline creation and demand generation.
✨Showcase Your Demand Generation Skills
Prepare examples of high-impact programmes you've delivered in the past. Highlight your experience with integrated campaigns, events, and account-based marketing (ABM) motions that have driven measurable revenue impact.
✨Demonstrate Cross-Functional Collaboration
Be ready to talk about how you've worked with sales, product marketing, and other teams to ensure cohesive messaging and successful go-to-market initiatives. Share specific instances where your collaboration led to improved outcomes.
✨Leverage Data for Insights
Discuss your experience with tracking, analysing, and reporting on marketing performance metrics. Show how you've used data to optimise programmes and inform future planning, as this is crucial for the role.