At a Glance
- Tasks: Analyse marketing performance and drive growth across EMEA for a leading tech brand.
- Company: Join an iconic global tech brand with a focus on innovation.
- Benefits: Competitive pay, hybrid work model, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on inclusivity and personal development.
- Why this job: Make a real impact through data-driven decisions in a dynamic environment.
- Qualifications: 5-10 years in marketing analytics with strong SQL and statistical skills.
The predicted salary is between 96000 - 96000 £ per year.
Contract Duration: 6 Months
Rate: £48.08 per hour (PAYE)
Location: London (Hybrid – Tues–Thurs in office, Mon & Fri remote)
Working Hours: Standard business hours
Team: EMEA Regional Marketing Analytics (London-based core team with EU satellites)
The client is seeking a highly technical Marketing Analyst to support EMEA-wide marketing strategy and performance analysis for a large-scale B2C consumer product portfolio. This role sits at the intersection of data analytics, experimentation, and strategic decision-making, with a strong emphasis on causal analysis, measurement rigor, and business impact. You will partner closely with senior marketing, product, and regional stakeholders to shape campaign strategy through data, improve reporting quality, and drive incremental growth across EMEA. This is not a social or content marketing role—it is a deeply analytical, data-driven position focused on performance measurement and experimentation.
Key Responsibilities- Marketing Performance & Growth Analytics: Analyse and evaluate marketing campaign performance across EMEA, identifying drivers of success and opportunities for incremental growth. Develop a clear framework for measuring incremental impact, moving beyond correlation to causation. Support consumer app and product usage data analysis to connect marketing activity with downstream user behaviour.
- Experimentation & Statistical Rigor: Design, analyse, and interpret A/B tests and experiments across marketing initiatives. Apply strong statistical knowledge to distinguish correlation vs. causation and assess true business impact. Partner with stakeholders to define success metrics and experimental frameworks upfront.
- Data & Technical Excellence: Deliver advanced analysis using SQL, Client Analytics / Firebase, and ideally Python. Architect and maintain dashboards, reporting frameworks, and metrics that improve clarity, consistency, and decision-making. Respond to ad-hoc analytical requests from senior stakeholders with speed, rigor, and clear recommendations.
- Strategy & Stakeholder Management: Collaborate cross-functionally with marketing, product, and analytics partners across multiple European markets. Translate complex data into clear insights and compelling narratives for senior leadership. Act as a trusted advisor, helping stakeholders make data-informed decisions in ambiguous environments.
- AI & Automation: Actively use AI tools and agents to enhance personal workflows and automate repetitive analytical and reporting tasks. Identify opportunities to scale and improve efficiency through automation.
- Culture & Ways of Working: Contribute to an inclusive, psychologically safe team environment. Demonstrate sound judgment, professionalism, and accountability in line with company values. Operate effectively within a large, distributed regional team structure.
Essential:
- 5–10 years’ experience in marketing analytics, business analytics, or a similar data-heavy role.
- Strong experience in marketing performance measurement for B2C products.
- Advanced SQL skills.
- Hands-on experience with Client Analytics and/or Firebase.
- Strong foundation in statistics and experimental design.
- Proven experience running and interpreting A/B tests in a marketing context.
- Excellent stakeholder management and communication skills.
- Demonstrated use of AI tools to improve analytical workflows.
Desirable:
- Python for data analysis and automation.
- Experience analysing consumer app or digital product data.
- Exposure to workflow automation using AI agents or similar tooling.
- Experience operating in large, matrixed, international teams.
- Statistical analysis & data judgment
- Marketing and growth analytics
- Experimental design
- Technical acumen
- Storytelling with data
- Dashboarding & reporting improvement
- Consultative and strategic thinking
- Project and stakeholder management
Marketing Analyst (EMEA) in London employer: Career Moves Group
As a Marketing Analyst at this iconic global tech brand, you will thrive in a dynamic and inclusive work culture that prioritises data-driven decision-making and innovation. With a hybrid working model based in London, you will enjoy the flexibility of remote work while collaborating with a talented team across EMEA, gaining invaluable experience in a high-impact role that fosters professional growth and development. The company is committed to leveraging cutting-edge technology and AI tools, ensuring you have the resources to excel in your analytical pursuits and contribute meaningfully to the marketing strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst (EMEA) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytical projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing analytics. Use real-life examples from your experience to demonstrate your expertise and problem-solving skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Analyst (EMEA) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience in marketing analytics, especially with B2C products, and showcase your SQL skills. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about data-driven marketing and how your analytical skills can drive growth. Be sure to mention any relevant experience with A/B testing and stakeholder management.
Showcase Your Technical Skills:Since this role is all about data, don’t hold back on showcasing your technical prowess. Mention your experience with Client Analytics, Firebase, and any Python skills you have. We love seeing candidates who are comfortable with advanced analytics tools!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Career Moves Group
✨Know Your Numbers
As a Marketing Analyst, you'll need to demonstrate your analytical prowess. Brush up on key metrics and performance indicators relevant to B2C marketing. Be ready to discuss how you've used data to drive decisions in past roles, and prepare examples of successful campaigns you've analysed.
✨Master the Art of A/B Testing
Since this role involves designing and interpreting A/B tests, make sure you can explain the process clearly. Prepare to discuss specific experiments you've conducted, the statistical methods you used, and how you determined causation versus correlation. This will show your technical expertise and understanding of experimental design.
✨Showcase Your Technical Skills
With advanced SQL and possibly Python being essential, be prepared to talk about your experience with these tools. Consider bringing along a portfolio or examples of dashboards you've created or analyses you've performed. This will help illustrate your technical excellence and ability to deliver actionable insights.
✨Communicate Like a Pro
Stakeholder management is key in this role, so practice translating complex data into clear, compelling narratives. Think about how you can convey insights to non-technical audiences. During the interview, focus on your communication style and how you’ve successfully collaborated with cross-functional teams in the past.
