At a Glance
- Tasks: Analyse marketing data to drive insights and support strategic decisions.
- Company: Join a leading global streaming and entertainment platform.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Other info: 12-month contract with a focus on audience engagement and creativity.
- Why this job: Be part of a dynamic team shaping the future of digital media.
- Qualifications: 5-8 years in marketing analytics with strong SQL skills.
The predicted salary is between 50000 - 60000 £ per year.
We are seeking a commercially minded Marketing Analyst to support the B2C Marketing team across users, creators, campaign analysis, audience recommendations, and data-driven decision support that influence marketing strategy and execution. The ideal candidate combines strong marketing acumen with analytical thinking, stakeholder management, but requires confidence working with large datasets, SQL familiarity, experimentation frameworks, and marketing measurement methodologies. This role is a 12-month maternity cover contract based in London.
Key Responsibilities
- Partner with regional marketing teams to identify strategic opportunities and solve complex business challenges through data-driven analysis.
- Deliver audience, creator, and campaign insights that support marketing initiatives and drive incremental growth.
- Translate stakeholder briefs into clear analytical approaches and actionable recommendations with minimal supervision.
- Analyse large and diverse datasets to identify trends, behaviours, growth opportunities, and performance drivers.
- Evaluate campaign effectiveness, ROI, and audience engagement outcomes across marketing initiatives.
- Support experimentation and measurement frameworks, including audience testing, creative testing, incrementality analysis, and campaign optimisation.
- Build compelling presentations and insight narratives tailored to senior stakeholders and cross-functional teams.
- Drive ad-hoc analysis requests and provide strategic recommendations to support business decision-making.
- Collaborate across marketing, analytics, research, and operational teams to define success metrics and align on business priorities.
- Contribute to inclusive decision-making and support DEI-focused audience and creator engagement initiatives.
Required Qualifications
- 5–8 years of experience in marketing analytics, marketing strategy, consumer insights, or business analysis within large B2C organisations.
- Strong understanding of marketing measurement, campaign analytics, audience segmentation, and consumer behaviour.
- Experience working with both qualitative and quantitative research methodologies.
- Proficiency in SQL and spreadsheet-based analysis (pivot tables, trend analysis, charting, rollups).
- Understanding of experimentation principles including confidence intervals, statistical significance, and MDE.
- Ability to synthesise complex information into concise business insights and executive-ready presentations.
- Strong stakeholder management and consultative communication skills.
- Experience working autonomously in fast-paced cross-functional environments.
- Excellent storytelling and presentation capabilities.
- Fluent English communication skills.
Preferred Qualifications
- Experience within online video, creator economy, digital media, or entertainment industries.
- Familiarity with YouTube ecosystem trends and creator engagement strategies.
- Experience using tools such as Plx, Colab, or dashboarding platforms.
- Background in large global consumer brands or matrixed organisations (e.g., Google, Unilever, L’Oréal, P&G, Meta, Amazon, TikTok).
- Experience supporting audience growth, creator engagement, or regional marketing initiatives.
Key Skills
- Marketing Analytics
- Campaign Measurement
- Strategic Insights
- Experimental Design
- SQL & Data Analysis
- Stakeholder Management
- Dashboarding & Reporting
- Consumer Research
- Storytelling & Presentation
- Business Strategy
- Audience Segmentation
- ROI Analysis
Working Model
- Location: London, UK
- Hybrid: 3 days office / 2 days remote
- Contract Length: 12 months
- Start Date: End of June
- Working Hours: Standard business hours
Success Profile
- The successful candidate will be:
- Commercially curious and strategically minded
- Comfortable working with ambiguity
- Able to independently define analytical approaches
- Strong at balancing technical insight with business storytelling
- Confident partnering with senior marketing stakeholders
- Passionate about digital media, creators, and audience engagement
Marketing Analyst – B2C – 4245 in London employer: Career Moves Group
Join a leading global streaming and entertainment platform that values innovation and creativity, offering a dynamic work culture in the heart of London. As a Marketing Analyst, you'll benefit from a collaborative environment that encourages professional growth through diverse projects and cross-functional teamwork, while enjoying a hybrid working model that promotes work-life balance. With a focus on inclusivity and strategic insights, this role provides a unique opportunity to influence marketing strategies and drive impactful results in the ever-evolving digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst – B2C – 4245 in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real examples from your past work to demonstrate how you've tackled marketing challenges and driven results.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that excite you! Tailor your approach to each role, especially when it comes to highlighting your experience with SQL and data analysis. We recommend applying through our website for the best chance!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for their team.
We think you need these skills to ace Marketing Analyst – B2C – 4245 in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience in marketing analytics, SQL proficiency, and any relevant projects that showcase your analytical thinking and stakeholder management skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital media and how your background aligns with our needs. Be sure to mention specific experiences that demonstrate your ability to drive data-driven decisions.
Showcase Your Analytical Skills:In your application, don’t shy away from discussing your experience with large datasets and campaign analysis. We want to see how you’ve used data to influence marketing strategies and what tools you've used to achieve results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Career Moves Group
✨Know Your Data
Make sure you brush up on your SQL skills and get comfortable with large datasets. Be ready to discuss how you've used data to drive marketing decisions in the past. This will show that you can handle the analytical side of the role.
✨Understand the Marketing Landscape
Familiarise yourself with current trends in the B2C marketing space, especially within digital media and the creator economy. Being able to reference specific examples during your interview will demonstrate your passion and knowledge about the industry.
✨Prepare for Stakeholder Scenarios
Think about times when you've had to translate complex data into actionable insights for stakeholders. Prepare a couple of examples that highlight your stakeholder management skills and how you’ve effectively communicated your findings.
✨Craft Compelling Presentations
Since storytelling is key in this role, practice presenting your insights clearly and concisely. Use visuals to support your narrative and be prepared to answer questions about your analysis. This will showcase your ability to engage senior stakeholders.
