At a Glance
- Tasks: Design and optimise high-impact paid media and performance marketing programmes.
- Company: Join a global tech brand leading in Business Messaging and AI-driven marketing.
- Benefits: Competitive pay, flexible hours, and the chance to work on innovative projects.
- Other info: Dynamic role with high exposure to global marketing initiatives.
- Why this job: Shape strategies and create processes that drive enterprise-level growth.
- Qualifications: 7-10 years in performance marketing with strong B2B experience.
The predicted salary is between 35000 - 45000 £ per year.
Digital Marketing Manager – Performance & Demand Generation – GLOBAL TECH BRAND London, UK (Hybrid – a few days per month onsite)
Duration: 12 months
Start Date: ASAP
Hours: 40 hours per week (flexibility required for global calls after 5pm)
Rate: £44.23 per hour PAYE
Role Summary
The Digital Marketing Manager is responsible for designing, scaling, and optimising high-impact paid media and performance marketing programmes that drive quality traffic, leads, and enterprise-level demand at scale. This role operates across global and regional programmes, partnering closely with cross-functional stakeholders to deliver integrated, measurable growth initiatives. This positions itself within the Business Messaging team and plays a critical role in shaping how enterprise and high-value businesses are acquired through digital channels. The ideal candidate is a senior, hands-on digital performance marketer with strong analytical skills, proven experience in B2B enterprise demand generation, and the ability to operate autonomously within a fast-moving, lean team.
Key Responsibilities
- Performance & Demand Generation
- Design, activate, and scale paid media programmes across Meta Ads, LinkedIn, and Google Ads to drive high-quality enterprise traffic and leads
- Support full-funnel digital journeys, connecting awareness, demand generation, and conversion programmes
- Manage paid search using AI, automation, and smart bidding, including app install campaigns
- Activate and optimise multi-channel ABM strategies targeting high-value accounts and personas
- Digital Events & Campaign Delivery
- Own promotional strategies for global virtual event programmes, from small webinars to large-scale digital experiences
- Manage end-to-end campaign execution, from ideation and planning to reporting and optimisation
- Oversee agency delivery, ensuring accuracy, quality, and on-time execution
- Ensure exceptional campaign delivery across creative, ad formats, platform innovation, QA, and optimisation
- Measurement, Analytics & Optimization
- Own campaign tracking and ensure robust digital measurement frameworks are in place
- Deliver comprehensive reporting and actionable insights for optimisation
- Collaborate closely with analytics, data science, and measurement teams to build and refine channel-level reporting
- Continuously review and optimise digital GTM processes
- Lead segmentation testing, audience deep dives, and performance experimentation
- CRO, SEO & Experimentation
- Innovate and test at landing page, form, and funnel level to improve conversion rates
- Support SEO initiatives for traffic growth and new prospect acquisition
- Own the testing and learning agenda, driving continuous improvement through experimentation
- Apply AI tools and methodologies to improve marketing efficiency and operational speed
- Stakeholder Collaboration
- Partner with marketing, sales, product marketing, and leadership teams to deliver insights and recommendations
- Translate data into clear narratives that inform growth roadmaps and strategic decisions
- Work comfortably across time zones and manage multiple complex projects simultaneously
Required Experience & Skills
- 7–10 years of experience in performance marketing, ideally within B2B SaaS, Technology, agency, or high-growth environments
- Strong enterprise B2B acquisition background (consumer-led or D2C experience alone is not suitable)
- Hands-on expertise managing paid media across Meta, LinkedIn, and Google Ads
- Proven experience running digital event programmes, including webinars, livestreams, and virtual events
- Familiarity with platforms such as SplashThat, ON24, or RainFocus (preferred)
- Experience managing agencies and digital marketing budgets
- Strong understanding of MarTech/AdTech, including data enrichment, lead routing and management, automation, nurture, personalisation, and monetisation
- Proficiency with analytics and reporting tools such as Google Data Studio (Looker), Salesforce, and campaign analytics platforms
- Strong project management, communication, and stakeholder management skills
- Comfortable operating with ambiguity in a fast-paced, global environment
- Spanish or Portuguese language skills are a plus
Candidate Profile
- Strategic thinker with strong analytical capabilities
- Highly autonomous, proactive self-starter who requires minimal oversight
- Comfortable spot-checking agency output while leading programmes independently
- Able to balance hands-on execution with strategic programme ownership
- Curious, experimental mindset with a passion for innovation and AI-driven marketing
Why This Role?
- Work at the forefront of Business Messaging and AI-driven marketing
- Support growth initiatives for one of the world’s most widely used platforms
- Opportunity to build playbooks, shape strategy and create processes that don’t yet exist
- High exposure to global, enterprise-level marketing initiatives in a rapidly evolving space
Digital Marketing Manager – Performance & Demand Generation – 69856 employer: Career Moves Group
As a Digital Marketing Manager at this global tech brand in London, you'll thrive in a dynamic and innovative work culture that prioritises employee growth and collaboration. With flexible hybrid working arrangements and a focus on cutting-edge AI-driven marketing strategies, you'll have the opportunity to shape impactful campaigns while enjoying comprehensive benefits and a supportive environment that encourages creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager – Performance & Demand Generation – 69856
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Digital Marketing Manager role. You never know who might have the inside scoop on openings or can refer you directly.
✨Tip Number 2
Get your personal brand sorted! Make sure your online presence reflects your skills in performance marketing. Share insights, case studies, or even your thoughts on the latest trends in digital marketing to show off your expertise.
✨Tip Number 3
Prepare for interviews by practising common questions related to B2B demand generation and performance marketing. Use the STAR method to structure your answers and highlight your achievements in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Digital Marketing Manager – Performance & Demand Generation – 69856
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience in performance marketing and demand generation, and show us how your skills align with what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven traffic, leads, or conversions in previous roles. This will help us understand your potential contribution.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a good fit for our team culture. Share your passion for digital marketing and any innovative projects you’ve worked on.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at Career Moves Group
✨Know Your Numbers
As a Digital Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to performance marketing, such as ROI, conversion rates, and customer acquisition costs. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed, especially those involving paid media across platforms like Meta, LinkedIn, and Google Ads. Highlight the strategies you employed, the challenges you faced, and the results you achieved to illustrate your hands-on expertise.
✨Understand the Tech Landscape
Familiarise yourself with the latest MarTech and AdTech tools mentioned in the job description. If you've worked with platforms like SplashThat or ON24, be prepared to discuss your experience. Showing that you’re up-to-date with industry trends will set you apart.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities in a fast-paced environment. Think about how you would handle ambiguity or manage multiple projects simultaneously. Prepare to share examples of how you've successfully navigated similar situations in the past.
