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- Tasks: Lead content strategy and create engaging narratives for B2B customers.
- Company: Join a dynamic team focused on enhancing customer experiences across various industries.
- Benefits: Enjoy competitive pay, flexible working hours, and opportunities for professional growth.
- Why this job: Be part of a collaborative culture that values creativity and strategic thinking.
- Qualifications: 5+ years in content production with strong writing skills and digital campaign experience.
- Other info: This is a 12-month contract role based in London.
The predicted salary is between 60000 - 84000 £ per year.
Location: UK, London
Length: 12 months
Rate: £471.47 – £500.00 per day (Inside IR35)
Hours: 40 hours per week
Overview: We’re seeking an experienced Content Marketing Manager to join Business, driving content strategy and execution to support our Commercial, Public & Strategic Accounts (CPS) portfolio. This role will be instrumental in developing compelling narratives that showcase our value proposition to B2B customers across multiple industries. This role will work in a highly matrix organization, partnering with other marketing functions to identify and deliver actionable ways to improve customer experience. The ideal candidate is a strong writer, especially for web/digital/B2B event content, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges.
Key Responsibilities:
- Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs
- Own end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events (virtual and in person))
- Lead data-driven content optimisation through analytics and testing
- Manage editorial calendar and content production workflow
- Drive thought leadership initiatives through white papers, case studies, and industry research
- Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Business teams are aligned to these journeys
- Identify and package relevant marketing materials based on defined customer journey maps to help new customers progress through their procurement lifecycle
- Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams
- Build strong relationships across with Global and Geo (North America, Europe, and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localising geo-relevant content
- Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results
- Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance
- Assess content gaps and work to build assets to fill those gaps
The right candidate should have a strong record of delivering results timely and effective.
Top 3 must-have skills:
- Hands-on experience in end-to-end content production that can resonate with B2B audiences and must be a strong writer
- 5 years + experience
- Digital campaign experience, building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
Content Marketing Manager employer: Career Moves Group
Contact Detail:
Career Moves Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B content marketing. Understanding what resonates with your target audience can help you craft compelling narratives that align with the company's value proposition.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in content marketing for B2B. Engaging with them can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to optimise content in previous roles. Being able to demonstrate a data-driven approach will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Highlight specific instances where you've successfully partnered with other teams to enhance customer experience through content strategies.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, especially any work with B2B audiences. Use specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the role and the company. Discuss how your experience aligns with their needs, particularly in developing content strategies and optimising customer experiences.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create engaging content for digital platforms. This could be blog posts, case studies, or any other relevant materials that showcase your style and effectiveness.
Highlight Analytical Skills: Since the role involves data-driven content optimisation, mention any experience you have with analytics tools or methods you've used to measure content performance and make improvements based on data.
How to prepare for a job interview at Career Moves Group
✨Showcase Your Writing Skills
As a Content Marketing Manager, strong writing skills are essential. Prepare samples of your previous work that demonstrate your ability to create compelling narratives for B2B audiences. Be ready to discuss your writing process and how you tailor content for different channels.
✨Understand the Business Objectives
Familiarise yourself with the company's goals and how the content marketing strategy aligns with them. During the interview, articulate how you can develop content that not only engages customers but also drives business results. This shows that you think strategically about your role.
✨Discuss Data-Driven Decisions
Highlight your experience with analytics and how you've used data to optimise content in the past. Be prepared to share specific examples of how you've measured content performance and made adjustments based on insights. This will demonstrate your analytical thinking and commitment to continuous improvement.
✨Emphasise Collaboration Skills
Since this role involves working across various teams, it's crucial to showcase your ability to build relationships and collaborate effectively. Share examples of how you've worked with cross-functional teams in the past to achieve common goals, and explain how you ensure alignment in content strategies.
