At a Glance
- Tasks: Lead retail marketing strategies and develop innovative campaigns for top entertainment brands.
- Company: Join a leading global entertainment company with a dynamic culture.
- Benefits: Competitive pay, temporary contract, and the chance to work on exciting projects.
- Other info: Collaborate with creative teams and build relationships across a large organisation.
- Why this job: Make an impact in the entertainment industry while boosting brand awareness and sales.
- Qualifications: Strong retail marketing experience and a commercial mindset are essential.
The predicted salary is between 40000 - 50000 £ per year.
Retail & Brand Commercial Manager
Location
Old Street, London
Pay rate
£280.77 per day PAYE
Contract type
Temporary contract
Sector
Entertainment, Consumer Products and Licensing
The opportunity We are recruiting for an experienced
Retail & Brand Commercial Manager to join the Consumer Products division of a leading global entertainment company.
This role will act as the primary retail marketing lead for the UK and Ireland, developing commercially focused campaigns that connect well-known entertainment brands with consumers across key retail channels.
You will work closely with Retail, Category, Franchise, Creative and Commercial teams to deliver integrated marketing activity that increases brand awareness, consumer engagement and sales.
Although marketing is a major part of the role, the successful candidate must bring a strong commercial mindset and understand how marketing activity contributes to retail performance, licensing revenue and wider business objectives.
Key responsibilities
- Lead the planning and delivery of short- and long-term retail marketing strategies.
- Develop innovative marketing activations that drive awareness and sales across key retail and commercial accounts.
- Deliver compelling omnichannel campaigns across major entertainment brands and franchises.
- Manage the development and execution of marketing and product campaigns with UK and Ireland retailers.
- Create tailored campaigns that provide individual retail partners with a clear point of difference.
- Identify consumer, retail and social trends and use these insights to shape marketing strategies.
- Work closely with commercial leads to support retailer relationships, joint business planning and strategic growth.
- Prepare pitch presentations, business reviews and data-led sales materials.
- Ensure commercial objectives are incorporated into marketing and execution plans.
- Manage media campaigns and relationships with creative and media agencies.
- Partner with internal Franchise and Creative teams to ensure all activity complies with brand guidelines.
- Monitor campaign performance and produce reports, analysis and recommendations.
- Build effective relationships with internal and external stakeholders across a large, matrixed organisation.
Skills and experience
- Strong retail marketing experience, ideally within consumer products, entertainment, licensing or a related sector.
- Experience developing retail activations that increase sell-in and consumer sales.
- Proven experience planning, delivering and evaluating integrated marketing campaigns.
- A strong commercial mindset and the ability to connect marketing activity with sales and financial objectives.
- Experience managing media campaigns and working with media or creative agencies.
- Knowledge of digital and social marketing, including influencer activity.
- Experience using consumer insights, market trends and campaign data to inform decisions.
- Strong stakeholder management and relationship-building skills.
- Experience working collaboratively across commercial, creative and marketing teams.
- Confidence preparing presentations, pitch materials and business review documents.
- Experience working within a large matrix organisation would be beneficial.
- Basic knowledge of performance marketing would be advantageous.
About you
You will be a strategic and commercially minded retail marketer who can balance creative campaign development with clear business objectives.
You will be confident managing multiple stakeholders, comfortable working across departments and able to turn consumer and commercial insights into effective retail activity.
This is an excellent opportunity to work across high-profile entertainment brands and deliver campaigns with leading retail partners throughout the UK and Ireland
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Business Development Manager – 38329 employer: Career Moves Group
Career Moves Group is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the hospitality and technology sectors. With a strong focus on employee growth, you will have access to numerous professional development opportunities while working in vibrant cities like London, Paris, Rome, and Milan. The hybrid work model promotes a healthy work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager – 38329
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Business Development Manager – 38329
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Career Moves Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Career Moves Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Career Moves Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Career Moves Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Career Moves Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Career Moves Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Career Moves Group, so think on your feet and don't hesitate to showcase your creativity!
