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For Companies At a Glance
- Tasks: Lead marketing strategies for government agencies and public organisations in a dynamic tech environment.
- Company: Join one of the top 5 global tech brands, renowned for innovation and excellence.
- Benefits: Enjoy hybrid work options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the public sector while collaborating with diverse teams and stakeholders.
- Qualifications: Proven B2B marketing experience, especially in tech and public sectors, with strong project management skills.
- Other info: This is a temporary role with a focus on driving demand and engagement in the UK Public Sector.
The predicted salary is between 43200 - 72000 £ per year.
My client is one of the top 5 global tech brands, they are looking for a Head of Public Sector Marketing who will be responsible for creating and leading marketing strategies aimed at government agencies and public organisations.
Key Responsibilities
- Lead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.
- Conduct Research & Analysis: Lead user research, and market analysis, and gather insights to provide recommendations to the team about products and features.
- Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.
- Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.
- Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
- Project Management: Help define project scopes, manage priorities, and allocate resources effectively.
- Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.
- Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.
- Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.
- Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.
- Solve Problems: Use different approaches to solve problems and find the best solutions.
- Build New Processes: Create new processes, methods, and features to address future challenges.
- Make Smart Business Decisions: Prioritise the most impactful ideas that will drive growth and make decisions confidently.
Main focus areas
- Drive mind-share and demand-generation activities such as events, social, and advocacy programs.
- Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives.
- Generate demand for my clients products by landing integrated campaigns and marketing activities in the UK Public Sector.
- Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy.
To be considered you must have
- Proven Senior B2B Marketing experience ideally within the public sector or government along with Tech Marketing experience.
- Proven success in Project Management including budget management, agency coordination.
- Complex stakeholder relationship management.
- Strong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimisation.
- In-depth knowledge of a broad range of cloud, advertising, and productivity tools.
Senior Marketing Manager - Public Sector (London) employer: Career Moves Group I B Corp™
Contact Detail:
Career Moves Group I B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Public Sector (London)
✨Tip Number 1
Network with professionals in the public sector marketing space. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in tech marketing, especially those relevant to government agencies. This knowledge will help you speak confidently about how you can drive demand generation and create effective marketing strategies.
✨Tip Number 3
Prepare to discuss your project management experience in detail. Be ready to share specific examples of how you've successfully managed complex projects and stakeholder relationships, as this is crucial for the role.
✨Tip Number 4
Research the company’s recent marketing campaigns and initiatives within the public sector. Understanding their approach will allow you to tailor your discussions and demonstrate how you can contribute to their goals.
We think you need these skills to ace Senior Marketing Manager - Public Sector (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant B2B marketing experience, especially within the public sector or government. Emphasise any tech marketing experience and project management skills that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the public sector's unique challenges. Discuss how your strategic thinking and problem-solving abilities can contribute to the company's goals in this area.
Showcase Relevant Achievements: Include specific examples of past projects where you successfully managed budgets, coordinated with agencies, or improved processes. Use metrics to quantify your success, such as increased engagement or demand generation.
Research the Company: Familiarise yourself with the company’s mission, values, and recent projects. This knowledge will help you tailor your application and demonstrate your genuine interest in the role and the organisation.
How to prepare for a job interview at Career Moves Group I B Corp™
✨Showcase Your B2B Marketing Experience
Make sure to highlight your proven experience in B2B marketing, especially within the public sector. Prepare specific examples of successful campaigns you've led and how they contributed to business growth.
✨Demonstrate Project Management Skills
Be ready to discuss your project management experience, including budget management and agency coordination. Use concrete examples to illustrate how you've effectively managed complex projects and stakeholder relationships.
✨Prepare for Data-Driven Discussions
Since the role requires a focus on data-driven optimisation, come prepared with insights from past marketing activities. Be ready to discuss how you tracked ROI and measured success against key business objectives.
✨Understand the Tech Landscape
Familiarise yourself with the latest trends in cloud, advertising, and productivity tools. Being knowledgeable about these areas will help you engage in meaningful conversations about how they can be leveraged in marketing strategies.
