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For Companies At a Glance
- Tasks: Lead marketing strategies for government agencies and public organisations in a dynamic tech environment.
- Company: Join one of the top 5 global tech brands, renowned for innovation and excellence.
- Benefits: Enjoy hybrid work options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the public sector while collaborating with diverse teams and stakeholders.
- Qualifications: Proven B2B marketing experience, especially in tech and public sectors, with strong project management skills.
- Other info: This is a temporary role with a focus on driving demand and engagement in the UK Public Sector.
The predicted salary is between 43200 - 72000 £ per year.
My client is one of the top 5 global tech brands, they are looking for a Head of Public Sector Marketing who will be responsible for creating and leading marketing strategies aimed at government agencies and public organisations.
Key Responsibilities
- Lead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.
- Conduct Research & Analysis: Lead user research, and market analysis, and gather insights to provide recommendations to the team about products and features.
- Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.
- Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.
- Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
- Project Management: Help define project scopes, manage priorities, and allocate resources effectively.
- Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.
- Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.
- Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.
- Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.
- Solve Problems: Use different approaches to solve problems and find the best solutions.
- Build New Processes: Create new processes, methods, and features to address future challenges.
- Make Smart Business Decisions: Prioritise the most impactful ideas that will drive growth and make decisions confidently.
Main focus areas
- Drive mind-share and demand-generation activities such as events, social, and advocacy programs.
- Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives.
- Generate demand for my clients products by landing integrated campaigns and marketing activities in the UK Public Sector.
- Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy.
To be considered you must have
- Proven Senior B2B Marketing experience ideally within the public sector or government along with Tech Marketing experience.
- Proven success in Project Management including budget management, agency coordination.
- Complex stakeholder relationship management.
- Strong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimisation.
- In-depth knowledge of a broad range of cloud, advertising, and productivity tools.
Contact Detail:
Career Moves Group I B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Public Sector (London)
✨Tip Number 1
Familiarise yourself with the latest trends in public sector marketing, especially within the tech industry. Understanding the unique challenges and opportunities in this space will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Network with professionals who have experience in public sector marketing. Attend relevant events or webinars to connect with industry leaders and gain insights that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those targeting government agencies. Highlight your project management skills and how you've navigated complex stakeholder relationships.
✨Tip Number 4
Stay updated on the latest tools and technologies used in cloud and productivity marketing. Being knowledgeable about these can demonstrate your commitment to data-driven optimisation and innovative marketing solutions.
We think you need these skills to ace Senior Marketing Manager - Public Sector (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant B2B marketing experience, especially within the public sector and technology. Use specific examples that demonstrate your success in project management and stakeholder relationship management.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the key responsibilities of the role. Mention your experience in leading marketing projects and developing user journeys, and express your enthusiasm for working with government agencies.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data-driven insights to optimise marketing strategies. Highlight any experience you have in tracking ROI and measuring the effectiveness of marketing activities.
Highlight Problem-Solving Abilities: Include specific instances where you've successfully solved complex problems or improved processes in previous roles. This will demonstrate your strategic thinking and ability to make smart business decisions.
How to prepare for a job interview at Career Moves Group I B Corp™
✨Showcase Your B2B Marketing Experience
Make sure to highlight your proven experience in B2B marketing, especially within the public sector. Be prepared to discuss specific campaigns you've led and the outcomes achieved, as this will demonstrate your capability to drive results in a similar role.
✨Demonstrate Project Management Skills
Since project management is crucial for this position, come equipped with examples of how you've successfully managed projects in the past. Discuss your approach to budget management, agency coordination, and how you kept stakeholders informed throughout the process.
✨Prepare for Stakeholder Management Questions
Expect questions about managing complex stakeholder relationships. Prepare examples that illustrate your ability to balance competing priorities and keep everyone updated on project progress, showcasing your communication and negotiation skills.
✨Emphasise Data-Driven Decision Making
The role requires strong analytical abilities, so be ready to discuss how you've used data to optimise marketing strategies. Share specific instances where your data-driven insights led to improved marketing outcomes or business growth.
