Marketing Strategist

As a Marketing Manager, you make broad contributions under the scope of a project with minimal assistance. You develop innovative insights and thorough analysis for marketing leadership and other partners (e.g., Product team, Sales) by scoping and conducting user research and analyzing the market. You develop and track medium to large-scale campaigns, assets, communications, and programs to address user needs, and define the most effective channels for reaching targeted users. You evaluate product and feature improvements, identify user lifecycle strategy, and define critical user journeys for future and active consumers to relevant stakeholders. You identify and recommend creative ways to improve on solutions to defined problems via selection of better methods or tools. You make a significant impact on the work of the team through quality, accuracy, timeliness, and volume of work provided by self and others. You serve as a reference point on a given tool, process, and product in full autonomy by possessing significant knowledge of our core products, voice, and overall strategy. You hold yourself and the team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.

Responsibilities

• Participate in the meetings to develop marketing plans for regional or functional marketing teams, study the overall portfolio and characteristics, prioritize marketing goals, and develop positioning plans to identify and engage the target audience.
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and create psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigate one’s own biases and flex style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
• Define research needs, scope, manage, or guide user research by leveraging internal and external research partners.
• Develop the framework development and rollout of strategies for product marketing content across channels, with minimal guidance. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, with minimal assistance.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), with minimal assistance. Use comprehensive knowledge in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
• Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Develop product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
• Act as a junior expert on product(s) or feature(s) to partners across team(s) to provide input in the product and feature development process, conduct market analysis, and predict and provide insights on industry trends on product development and marketing.
• Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.