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- Tasks: Lead exciting digital marketing campaigns that engage and inform customers across various channels.
- Company: Join a global tech powerhouse known for innovation and customer obsession.
- Benefits: Enjoy a competitive pay rate and the flexibility of hybrid work options.
- Why this job: Be part of a dynamic team driving impactful marketing solutions in a fast-paced environment.
- Qualifications: Bring your B2B marketing experience and knowledge of CRM tools to the table.
- Other info: This is a 7-month temp contract with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
My Client is a Global Tech Consumer Powerhouse. They are looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight their customers and deepen their relationship with Adverts. My client's Advertising Solutions division is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. You will build cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for the target audience.
Key job responsibilities:
- Plan, design, and execute cross-channel marketing initiatives that drive adoption of Ads solutions.
- Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities.
- Partner with program owners and own the channel strategy to iterate and test different ways to communicate key messages.
- Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary.
- Optimise against key metrics including CTR, open rates, attribution metrics, and engagement.
- Leverage in-house CRM tools to increase campaign performance.
- Track best practices, monitor industry trends, and make recommendations.
- Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
To be considered you must have:
- Experience in B2B, digital advertising, and ad-tech products/services.
- Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools.
- Strong execution capability with highest standards in a rapidly evolving business.
- Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research.
- The ability to comfortably and confidently work with both technical and non-technical individuals.
- Strong understanding of SQL and data processing tools.
- Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation.
- Basic SQL knowledge.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Business, Marketing, or other related area.
Contact Detail:
Career Moves Group I B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and advertising technology. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our Ad Solutions division.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience with B2B and ad-tech products. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your skills with marketing automation tools like Marketo or Salesforce Marketing Cloud. Being proficient in these platforms will give you a competitive edge and demonstrate your readiness for the role.
✨Tip Number 4
Prepare to discuss specific metrics and campaigns you've worked on in the past. Highlighting your ability to optimise campaigns based on key performance indicators will show us that you can drive measurable outcomes effectively.
We think you need these skills to ace Digital Marketing Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B and ad-tech. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's Ad Solutions division. Mention specific campaigns or tools you've used that align with their needs.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight your experience with metrics like CTR and engagement rates, as well as any familiarity with SQL and CRM tools.
Highlight Cross-Functional Collaboration: Emphasise your ability to work with various teams such as Sales, Product Management, and PR. Provide examples of successful projects where you collaborated across departments to achieve marketing goals.
How to prepare for a job interview at Career Moves Group I B Corp™
✨Showcase Your Analytical Skills
As a Digital Marketing Manager, you'll need to demonstrate your ability to analyse data and derive insights. Be prepared to discuss specific examples of how you've used analytics to optimise campaigns in the past.
✨Familiarise Yourself with Marketing Automation Tools
Since experience with tools like Marketo or Salesforce Marketing Cloud is crucial, make sure you can talk about your proficiency with these platforms. Highlight any successful campaigns you've executed using these tools.
✨Understand Cross-Channel Strategies
The role requires a strong understanding of cross-channel marketing. Prepare to discuss how you've effectively targeted different audiences across various media channels and the results of those efforts.
✨Communicate Clearly and Confidently
Excellent communication skills are essential for this position. Practice articulating your thoughts clearly, especially when discussing complex topics like SQL or data processing, to ensure you can engage both technical and non-technical stakeholders.
