Consumer Marketing Specialist

Consumer Marketing Specialist

Full-Time 51750 - 63250 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead exciting marketing campaigns for top consumer brands in Spain.
  • Company: Join a globally recognised entertainment brand with a dynamic culture.
  • Benefits: Hybrid working, competitive day rate, and potential for contract extension.
  • Other info: Collaborate with international teams and major retail partners.
  • Why this job: Make an impact on high-profile marketing projects while travelling to Spain.
  • Qualifications: 8+ years in marketing, fluent in Spanish and English, with retail experience.

The predicted salary is between 51750 - 63250 £ per year.

Are you an experienced Consumer Products Marketing professional with a background in licensed brands and the Spanish market? We're partnering with a global entertainment business to recruit a Marketing Lead to lead consumer products marketing across Spain. This is an exciting opportunity to work with globally recognised brands, leading licensees and major retail partners, delivering integrated marketing campaigns that drive awareness and commercial success.

While based in London, this role has a strong focus on the Spanish market, making it ideal for someone who has previously lived and worked in Spain and understands its retail and licensing landscape.

The Role

Reporting into the EMEA Consumer Products Marketing team, you'll lead integrated marketing campaigns across Spain, working closely with licensees, retailers and cross-functional teams to deliver best-in-class consumer products marketing. The role combines approximately 60–70% retail marketing with 30–40% licensee marketing, spanning digital, social, influencer, experiential and in-store activations. You'll combine strategic thinking with hands-on campaign delivery in a fast-paced international environment.

Key Responsibilities

  • Develop and execute integrated consumer products marketing campaigns across Spain
  • Partner with licensees to support licensed product launches and marketing activations
  • Deliver retail marketing campaigns with leading Spanish retailers
  • Collaborate with commercial, PR, publicity, social, events and creative teams
  • Localise global marketing campaigns for the Spanish market
  • Manage multiple campaigns simultaneously while maintaining attention to detail
  • Build strong relationships with internal stakeholders, external partners and agencies

What We're Looking For

  • Around 8+ years' marketing experience (exceptional candidates with 6–7 years' highly relevant experience will also be considered)
  • Proven experience within Consumer Products Marketing
  • Experience working in a licensing environment, either as a licensee or licensor
  • A broad marketing background covering retail, brand, digital and experiential marketing
  • Previous experience living and working in Spain, with a strong understanding of the Spanish consumer products and retail landscape
  • Fluent Spanish and English
  • Excellent stakeholder management, organisational skills and attention to detail

Backgrounds

We're especially interested in candidates with experience in organisations such as: LEGO, Mattel, Hasbro, Disney, Warner Bros., Xbox, Ferrero or similar consumer products and licensing organisations.

Why Apply?

  • Join a globally recognised entertainment brand
  • Lead high-profile consumer products marketing campaigns across Spain
  • Collaborate with international teams, leading licensees and major retail partners
  • Hybrid working from London with regular travel to Spain
  • Excellent day rate and strong potential for contract extension

Consumer Marketing Specialist employer: Career Moves Group I B Corp™

Career Moves Group I B Corp™ is an exceptional employer that prioritises innovation and employee development, particularly in the rapidly evolving fields of AI and data. With a strong focus on collaboration and stakeholder engagement, employees are empowered to shape learning strategies that not only enhance their skills but also contribute to the future workforce. The company offers competitive salaries, comprehensive benefits, and a dynamic work culture that fosters growth and creativity in a supportive environment.

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Contact Details:

Career Moves Group I B Corp™ Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Consumer Marketing Specialist

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Career Moves Group I B Corp™ and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Career Moves Group I B Corp™ are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Career Moves Group I B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Career Moves Group I B Corp™. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Consumer Marketing Specialist

Consumer Products Marketing
Licensing Experience
Retail Marketing
Digital Marketing
Social Media Marketing
Influencer Marketing
Experiential Marketing

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Career Moves Group I B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Career Moves Group I B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Career Moves Group I B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Career Moves Group I B Corp™

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Career Moves Group I B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Career Moves Group I B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.