At a Glance
- Tasks: Own and optimise in-app ad revenue for mobile content products.
- Company: Fast-growing mobile/AdTech scale-up with a dynamic culture.
- Benefits: Competitive salary, bonus, hybrid work model, and growth opportunities.
- Other info: Exciting chance to use data and AI tools for impactful decision-making.
- Why this job: Shape how apps generate revenue while collaborating with diverse teams.
- Qualifications: 3+ years in mobile app monetization and strong Google Ad Manager skills.
The predicted salary is between 60000 - 60000 £ per year.
A fast‑growing mobile/AdTech scale‑up is looking for an Ad Monetization Manager to own and optimise in‑app ad revenue across its Mobile content products (news, short‑form video, games).
The role
- Yield optimisation
- Monitoring CPMs, fill rate, bid density and revenue per user
- Tweaking price floors, auction rules and partner setups to increase yield
- Supporting revenue forecasting and modelling
- Monetization analytics
- Building and maintaining dashboards and reports
- Investigating revenue drops, anomalies and partner performance issues
- Turning data into clear, actionable recommendations for Product and Commercial teams
- Ad operations & platform management
- Hands‑on configuration and optimisation in Google Ad Manager (GAM) and AdMob
- Supporting SDK bidding, mediation and new partner integrations
- QA and troubleshooting monetization issues in production
- Experimentation & product collaboration
- Designing and analysing A/B tests on formats, placements and pricing
- Balancing user experience vs. revenue impact
- Feeding monetization insight into the product roadmap
You’ll be working closely with Product, Engineering, Analytics, and Commercial, with plenty of scope to shape how the apps make money from ads.
About you
- Has 3+ years’ experience in mobile app or digital monetization (publisher side)
- Is strong in Google Ad Manager (GAM) – setup, reporting, troubleshooting, optimisation
- Understands programmatic advertising, SDK bidding and mediation (e.g. AdMob, MAX, ironSource, etc.), RTB, PMP
- Is comfortable working with data (dashboards, cohort/placement analysis, experimentation)
- Has an analytical, investigative mindset and enjoys solving monetization issues
- Is curious about using AI tools to speed up analysis, reporting and operations (nice to have, not essential)
Ad Operations Executive in Watford employer: Career Concept Ltd
Join a dynamic and innovative AdTech scale-up in London, where you'll have the opportunity to drive significant impact on in-app ad revenue while collaborating with cross-functional teams. Our hybrid work culture promotes flexibility and work-life balance, complemented by competitive compensation and performance bonuses. We prioritise employee growth through continuous learning opportunities and a supportive environment that encourages experimentation and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Ad Operations Executive in Watford
✨Tip Number 1
Network like a pro! Reach out to folks in the AdTech space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience with Google Ad Manager and monetization strategies. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of programmatic advertising and SDK bidding. Be ready to discuss how you've tackled monetization challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it makes it easier for us to find you!
We think you need these skills to ace Ad Operations Executive in Watford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Ad Operations Executive role. Highlight your experience with Google Ad Manager and any relevant achievements in mobile app monetization. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about ad monetization and how your background makes you a perfect fit for our team. Don’t forget to mention any specific tools or techniques you’ve used that relate to the job.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical mindset in your application. Share examples of how you've turned data into actionable insights in previous roles. We love seeing candidates who can think critically!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, you’ll get to see more about our company culture while you’re at it!
How to prepare for a job interview at Career Concept Ltd
✨Know Your Numbers
Make sure you brush up on key metrics like CPMs, fill rates, and revenue per user. Being able to discuss these numbers confidently will show that you understand the financial side of ad operations.
✨Familiarise Yourself with Google Ad Manager
Since this role requires strong skills in Google Ad Manager, take some time to review its features and functionalities. Be ready to discuss your past experiences with GAM, including any troubleshooting or optimisation you've done.
✨Prepare for Data-Driven Discussions
Expect to dive into analytics during your interview. Prepare examples of how you've used data to make decisions or solve problems in previous roles. Highlight any dashboards or reports you've built to support monetization strategies.
✨Show Your Curiosity
The company values a curious mindset, especially regarding AI tools. Think about how you've leveraged technology in your past work and be ready to share ideas on how AI could enhance ad monetization processes.
