At a Glance
- Tasks: Own and optimise in-app ad revenue across mobile content products.
- Company: Fast-growing mobile/AdTech scale-up with a dynamic team.
- Benefits: Competitive salary, bonus, hybrid work model, and growth opportunities.
- Other info: Opportunity to use AI tools for enhanced analysis and operations.
- Why this job: Shape how apps generate revenue while collaborating with diverse teams.
- Qualifications: 3+ years in mobile app monetization and strong Google Ad Manager skills.
The predicted salary is between 60000 - 60000 £ per year.
A fast‐growing mobile/AdTech scale‐up is looking for an Ad Monetization Manager to own and optimise in‐app ad revenue across its Mobile content products (news, short‐form video, games).
The role involves:
- Yield optimisation
- Monitoring CPMs, fill rate, bid density and revenue per user
- Tweaking price floors, auction rules and partner setups to increase yield
- Supporting revenue forecasting and modelling
- Monetization analytics
- Building and maintaining dashboards and reports
- Investigating revenue drops, anomalies and partner performance issues
- Turning data into clear, actionable recommendations for Product and Commercial teams
- Hands‐on configuration and optimisation in Google Ad Manager (GAM) and AdMob
- Supporting SDK bidding, mediation and new partner integrations
- QA and troubleshooting monetization issues in production
- Designing and analysing A/B tests on formats, placements and pricing
- Balancing user experience vs. revenue impact
- Feeding monetization insight into the product roadmap
You'll be working closely with Product, Engineering, Analytics, and Commercial, with plenty of scope to shape how the apps make money from ads.
About you:
- 3+ years' experience in mobile app or digital monetization (publisher side)
- Strong in Google Ad Manager (GAM) – setup, reporting, troubleshooting, optimisation
- Understanding of programmatic advertising, SDK bidding and mediation (e.g. AdMob, MAX, ironSource, etc.), RTB, PMP
- Comfortable working with data (dashboards, cohort/placement analysis, experimentation)
- Analytical, investigative mindset and enjoys solving monetization issues
- Curious about using AI tools to speed up analysis, reporting and operations (nice to have, not essential)
Ad Operations Manager in London employer: Career Concept Ltd
Join a dynamic and innovative mobile/AdTech scale-up in London, where you'll have the opportunity to drive significant impact as an Ad Operations Manager. With a strong focus on employee growth, a collaborative work culture, and the flexibility of a hybrid working model, this company not only values your contributions but also invests in your professional development. Enjoy competitive compensation, bonuses, and the chance to work with cutting-edge technology in a fast-paced environment that encourages creativity and experimentation.
StudySmarter Expert Advice🤫
We think this is how you could land Ad Operations Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the AdTech space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience with Google Ad Manager and monetization strategies. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of programmatic advertising and SDK bidding. Be ready to discuss how you've tackled monetization challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team and making an impact in the Ad Operations world.
We think you need these skills to ace Ad Operations Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Ad Operations Manager role. Highlight your experience with Google Ad Manager and any relevant achievements in mobile app monetization. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about ad monetization and how your skills align with our needs. Don’t forget to mention any specific projects or results that showcase your expertise.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Career Concept Ltd
✨Know Your Numbers
Make sure you brush up on key metrics like CPMs, fill rates, and revenue per user. Being able to discuss these figures confidently will show that you understand the financial side of ad operations.
✨Familiarise Yourself with Google Ad Manager
Since this role requires strong skills in Google Ad Manager, take some time to review its features and functionalities. Be ready to discuss your past experiences with GAM, including any troubleshooting or optimisation you've done.
✨Show Your Analytical Side
Prepare to talk about how you've used data to drive decisions in previous roles. Think of specific examples where your analysis led to actionable recommendations or improvements in monetisation strategies.
✨Collaborate and Communicate
This position involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with product, engineering, or analytics teams in the past, and highlight your communication skills.
