Director of Communications, Brand and Public Affairs in West Bromwich

Director of Communications, Brand and Public Affairs in West Bromwich

West Bromwich Full-Time 62000 - 62000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and shape communications, brand strategy, and community engagement.
  • Company: Join SGS College, a forward-thinking institution in the South West.
  • Benefits: Competitive salary, flexible working, and opportunities for professional growth.
  • Other info: Dynamic role with a focus on inclusion and safeguarding.
  • Why this job: Make a real impact on education and community engagement.
  • Qualifications: Proven experience in communications and strategic leadership.

The predicted salary is between 62000 - 62000 £ per year.

Role Information

  • Reference: REQ001436
  • Location: Based at any campus but travel required between Stroud and Bristol campuses
  • FTE Salary: circa £62,000 (Salary is dependent on qualifications and experience)
  • Contract Type: Permanent, Full-Time (flexible working can be considered)
  • Team: College Leadership Team
  • Reporting To: Chief Strategy Officer

Are you ready to lead and shape how we communicate, strengthen our brand and engage learners, employers, partners and communities? SGS College is seeking an exceptional leader to become our Director of Communications, Brand and Public Affairs. It's your opportunity to help SGS shape the voice, brand and reputation of one of the South West's most ambitious and forward‐thinking colleges.

As part of our SGS 2031: Get Future Ready strategy, this role will lead our community outcome – one of our four key strategic priorities – shaping how we tell our story and engage with learners, employers, partners and communities.

We are looking for a communications professional with a strategic mindset and the ability to understand the impact of what we do. The successful candidate will:

  • Lead and strengthen the college's brand and communication strategy across all channels.
  • Shape reputation and strengthen engagement with stakeholders including learners, employers, partners and the wider community.
  • Inspire a commitment to the transformative power of education and lead with impact.

How to Apply

To apply for this position please submit your CV and a cover letter via the 'apply now' button (no more than two pages) setting out your vision for this role and what you would bring to SGS. All shortlisted candidates will be invited to an executive assessment process, including a presentation to the Leadership Team and CEO, a structured interview, and stakeholder meetings.

Closing Date: Sunday 7th June 2026

Expected Interview Date: Tuesday 23rd June 2026

SGS College is an Equal Opportunities and Disability Confident employer, committed to inclusion and safeguarding. We encourage applications from individuals of all backgrounds, experiences, and communities. All offers of employment are subject to satisfactory references, an Enhanced DBS check, and relevant additional checks and online searches in accordance with KCSIE guidance.

Director of Communications, Brand and Public Affairs in West Bromwich employer: Career Choices Dewis Gyrfa Ltd

SGS College is an exceptional employer that champions a culture of inclusivity and innovation, making it a prime choice for professionals seeking to make a meaningful impact in education. With flexible working options and a commitment to employee growth, you will have the opportunity to lead strategic communications that resonate with diverse communities across Stroud and Bristol. Join us in shaping the future of education while enjoying a supportive environment that values your contributions and fosters professional development.

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Contact Details:

Career Choices Dewis Gyrfa Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Director of Communications, Brand and Public Affairs in West Bromwich

Tip Number 1

Network like a pro! Reach out to your connections in the education sector, especially those who know about SGS College. A friendly chat can open doors and give you insights that might just set you apart from other candidates.

Tip Number 2

Prepare for that presentation! Since you'll be presenting to the Leadership Team, make sure you showcase your strategic vision clearly. Use engaging visuals and tell a compelling story about how you can elevate the college's brand and communication strategy.

Tip Number 3

Stay updated on trends in communications and public affairs. Being knowledgeable about current events and innovative strategies will help you demonstrate your expertise and passion for the role during interviews.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive and engaged with our process.

We think you need these skills to ace Director of Communications, Brand and Public Affairs in West Bromwich

Strategic Mindset
Brand Management
Communication Strategy
Stakeholder Engagement
Community Engagement
Leadership Skills
Reputation Management

Some tips for your application 🫡

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to clearly outline your vision for the role and how your experience aligns with our goals at SGS College. Keep it concise, engaging, and no more than two pages.

Tailor Your CV:Don’t just send a generic CV! Tailor it to highlight your relevant skills and experiences that match the job description. We want to see how you can lead our communications strategy and engage with our community.

Showcase Your Strategic Mindset:In both your CV and cover letter, demonstrate your strategic thinking. Share examples of how you've successfully shaped communication strategies in the past and the impact they had on stakeholders.

Apply Through Our Website:Make sure to apply through our website using the 'apply now' button. It’s the easiest way for us to receive your application and ensures you’re considered for this exciting opportunity!

How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd

Know Your Audience

Before the interview, research SGS College thoroughly. Understand their mission, values, and recent initiatives. This will help you tailor your responses to show how your vision aligns with their goals, especially in shaping their brand and communication strategy.

Craft Your Vision

Prepare a clear and compelling vision for the role of Director of Communications, Brand and Public Affairs. Think about how you would enhance engagement with learners, employers, and the community. Be ready to articulate this vision during your presentation and interview.

Showcase Your Strategic Mindset

Highlight your experience in developing and implementing communication strategies. Use specific examples that demonstrate your ability to lead and strengthen a brand. Discuss how you've successfully engaged stakeholders in the past, as this is crucial for the role.

Practice Makes Perfect

Rehearse your presentation and answers to potential interview questions with a friend or mentor. Focus on clarity and confidence, especially when discussing your strategic approach to communications. This will help you feel more at ease during the actual interview.