At a Glance
- Tasks: Create engaging content for social media and digital channels to drive audience action.
- Company: Join a forward-thinking organisation committed to making a difference.
- Benefits: Generous pension contributions, 25 days leave, flexible working, and more.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Be creative and impactful while promoting important campaigns and services.
- Qualifications: Experience in digital marketing and a flair for creative content creation.
The predicted salary is between 36000 - 60000 £ per year.
Do you have experience of working with digital and social media? Are you someone who enjoys being creative in work? Would you enjoy the challenge of creating accessible content that meets customers' needs for a variety of channels and encourages audiences to take actions that help to achieve business outcomes? If so, we’d love to hear from you.
We are looking for a Marketing Manager to create engaging external communications that support behaviour change campaigns and promote DVSA’s vision, priorities and services. Deliver responsive social media management, develop proactive story content, and produce high-quality, direct-to-consumer digital communications to inform, engage and support audiences effectively.
Benefits:
- Employer pension contribution of 28.97% of your salary.
- 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays and a privilege day for the King’s birthday.
- Flexible working options to encourage a great work-life balance.
Responsibilities:
- Managing campaign channels, providing responsive and professional engagement with our audiences.
- Creating compelling content for social media, blogs, email campaigns, and other digital channels.
- Developing proactive story ideas that promote DVSA campaigns, products and services.
- Using insight to inform and evaluation data to inform our approach and refine campaign messaging and channel choices.
- Staying current with digital trends and platform developments, testing new approaches to reach our audiences.
- Monitoring social media conversations and audience behaviour to identify what’s working and what needs to change.
- Working with colleagues to ensure our content meets the needs of different audiences, including learner drivers, driving instructors, and parents.
- Coordinating with internal teams and external partners to deliver integrated marketing activity.
- Ensuring all content meets Government Digital Service accessibility standards and reaches diverse audiences.
- Tracking campaign performance against agreed objectives.
- Reporting on what’s working and recommending improvements based on evidence.
- Contributing to evaluation reports that demonstrate the value of our communication.
As a Marketing Manager, you will provide a highly responsive and reactive social media handling capability, as well as proactively creating and seeding stories, and developing quality ‘direct-to-consumer’ content using digital and social media.
Please note that the role profile is for information purposes only. Proud member of the Disability Confident employer scheme.
Marketing Manager in Swansea employer: Career Choices Dewis Gyrfa Ltd
As a Marketing Manager at DVSA, you will thrive in a dynamic and supportive environment that champions creativity and innovation. With an impressive employer pension contribution of 28.97%, generous annual leave that increases with service, and flexible working options, we prioritise your work-life balance and professional growth. Join us in promoting meaningful behaviour change campaigns while enjoying the unique opportunity to make a real impact on road safety across the UK.
Contact Details:
Career Choices Dewis Gyrfa Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Swansea
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for engaging content or campaigns. This will demonstrate your passion and understanding of what they need.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like DVSA, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest digital trends and tools. Show that you’re not just a follower but someone who can lead the charge in creating innovative marketing strategies.
We think you need these skills to ace Marketing Manager in Swansea
Some tips for your application 🫡
Show Off Your Creativity:When you're crafting your application, let your creative side shine! Use engaging language and examples that showcase your experience with digital and social media. We want to see how you can think outside the box!
Tailor Your Content:Make sure to tailor your application to the job description. Highlight your relevant skills and experiences that align with the responsibilities of the Marketing Manager role. This shows us you’ve done your homework and are genuinely interested!
Keep It Accessible:Remember, accessibility is key! Ensure your application is easy to read and understand. Use clear language and structure your content well, so it meets the Government Digital Service accessibility standards we value.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know Your Digital Stuff
Make sure you brush up on the latest digital and social media trends. Be ready to discuss how you've used these platforms in past campaigns and how they can be leveraged for the role. Show them you’re not just familiar with the tools, but that you know how to use them creatively to engage audiences.
✨Showcase Your Creativity
Prepare examples of your creative work, especially content that has driven engagement or behaviour change. Whether it’s a successful social media campaign or a blog post that resonated with readers, have specific metrics or feedback ready to share. This will demonstrate your ability to create compelling content.
✨Understand the Audience
Familiarise yourself with DVSA's target audiences, like learner drivers and driving instructors. Think about how you would tailor content to meet their needs and encourage action. During the interview, share your insights on how to effectively communicate with these groups.
✨Be Data-Driven
Highlight your experience with using data to inform marketing strategies. Be prepared to discuss how you’ve tracked campaign performance and made adjustments based on insights. This shows you’re not just creative, but also strategic and results-oriented.
