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- Tasks: Lead innovative marketing strategies to boost student recruitment and brand growth.
- Company: Dynamic university with a focus on creativity and impact.
- Benefits: Competitive salary, full-time hours, and the chance to shape future marketing.
- Why this job: Make a real difference in higher education marketing and drive digital transformation.
- Qualifications: Strong leadership skills and a passion for creative marketing.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 68529 - 72691 £ per year.
We are seeking an ambitious, digitally minded Head of Marketing Services to lead our institutional marketing strategy and drive student recruitment, brand growth and market share in an increasingly competitive sector. This is a senior leadership role with real influence shaping how we tell our story, how we engage future students, and how we turn insight into impact.
You will lead a multidisciplinary team spanning marketing, CRM, digital engagement and creative services. Together, you’ll deliver high-impact marketing recruitment campaigns, drive digital transformation, and ensure marketing investment delivers measurable return. You’ll work closely with senior stakeholders across the University, using data, insight and creativity to move prospects from first touch to enrolment and beyond.
If you have strong leadership skills, an ability to bring bold ideas to life through creative thinking, and a passion for higher education this is your place of possibility.
Main Responsibilities- Developing and delivering institution-wide marketing strategies aligned to University KPIs, brand ambition and recruitment targets
- Leading multi-channel student recruitment campaigns across digital, content, CRM and paid media
- Driving a digital transformation roadmap, improving processes, systems, data usage and ways of working
- Using marketing analytics, insight and ROI modelling to optimise performance and inform investment decisions
- Managing budgets, suppliers, tenders and contracts with strong governance and commercial focus
- Working collaboratively with stakeholders across the University to deliver innovative, insight-led campaigns that drive acquisition and conversion
If you’re passionate about marketing that drives student recruitment, builds brand impact and delivers measurable results, we’d love to hear from you.
Head of Marketing Services (Maternity Cover) in Stoke-on-Trent employer: CAREER CHOICES DEWIS GYRFA LTD.
Contact Detail:
CAREER CHOICES DEWIS GYRFA LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Services (Maternity Cover) in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in higher education. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. This is your chance to demonstrate how you can drive student recruitment and brand growth.
✨Tip Number 3
Prepare for interviews by researching the institution's current marketing strategies. Be ready to discuss how you can enhance their efforts and bring bold ideas to life. We want to see your passion for higher education!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Head of Marketing Services (Maternity Cover) in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in leading marketing strategies and driving student recruitment. We want to see how your skills align with our goals, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills: As a senior role, we’re looking for someone who can lead a multidisciplinary team. Use your application to demonstrate your leadership style and any successful campaigns you've managed. We love seeing examples of how you’ve inspired others!
Be Data-Driven: Since this role involves using marketing analytics and ROI modelling, make sure to include any relevant experience you have with data-driven decision-making. We want to know how you’ve used insights to optimise performance in past roles.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at CAREER CHOICES DEWIS GYRFA LTD.
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and analytics. Be ready to discuss how you've used data to drive decisions in previous roles. This will show your potential employer that you're not just creative, but also data-driven.
✨Showcase Your Leadership Style
Prepare examples of how you've led teams in the past. Highlight your approach to managing multidisciplinary teams and how you foster collaboration. This is crucial for a senior role like Head of Marketing Services.
✨Align with Their Vision
Research the university's current marketing strategies and brand ambitions. Be prepared to discuss how your vision aligns with theirs and how you can contribute to their goals. This shows genuine interest and initiative.
✨Prepare Insightful Questions
Think of thoughtful questions to ask during the interview. Inquire about their current challenges in student recruitment or how they measure the success of their campaigns. This demonstrates your strategic thinking and engagement with the role.
