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For Companies At a Glance
- Tasks: Lead social media strategies and create impactful content for high-profile campaigns.
- Company: Join the Department for Business and Trade, driving economic growth in the UK.
- Benefits: Permanent role with full-time hours and a commitment to inclusivity.
- Why this job: Shape the future of government communications and make a real impact on society.
- Qualifications: Experience in social media management and a passion for storytelling.
- Other info: Be part of a dynamic team transforming how government engages with the public.
The predicted salary is between 42000 - 84000 £ per year.
Contract Type: Permanent
Hours: Full time
Disability Confident: Yes
Closing Date: 05/03/2026
About DBT and our mission
The Department for Business and Trade sits at the heart of the government's number one priority: kickstarting economic growth to deliver the highest sustained growth in the G7. Our mission is clear. We drive tangible economic impact by helping more people into good jobs, raising living standards, and delivering productivity growth in every part of the United Kingdom. We achieve this by making the UK the best place in the world to do business, and by delivering great services to business.
Through our Industrial Strategy, Trade Strategy, Small Business Plan, and Plan to Make Work Pay, we’re working in partnership with business to create the conditions for investment, innovation, and job creation that will put more money in working people's pockets. With 95% of UK businesses wanting to grow and 37% of international investors in 16 key markets likely to invest in the UK, our challenge is translating policy delivery into business uptake and public trust. We’re positioned to demonstrate tangible economic impact through authentic business, consumer, and worker stories that show not just tell how government is delivering growth in partnership with business.
Our communications transformation
DBT's Communications and Marketing function is undergoing a bold transformation to meet the demands of the modern media landscape and deliver on our ambitious growth mission. We’re moving from traditional discipline-based communications to an integrated, outcome-focused model that positions communications as a critical delivery enabler, not just a service function.
Our integrated approach:
- Working through matrix teams, we bring together multidisciplinary communications and engagement professionals to deliver priority campaigns under one strategy aligned to the growth mission.
Mission-led approach:
- All our activities directly support the Growth Mission. We translate complex economic policies into clear narratives for target audiences across all DBT communications and engagement channels.
Our communication outcomes contribute to the overall mission milestone of "higher living standards in every part of the United Kingdom." We operate with SMART objectives, use insight to drive clear audience journeys from awareness to action, and measure impact through metrics aligned to the mission milestone. By joining DBT Communications and Marketing, you’ll be part of a team that’s redefining how government communicates about economic growth, working collaboratively across disciplines, using evidence and insight to drive impact, and demonstrating how government partnership with business is creating jobs, driving investment, and improving living standards across the UK.
Role Summary
We’re looking for an experienced and forward-thinking Senior Social Media Manager to lead the strategic direction of our social channels in one of the most fast-paced and high-profile environments in the UK. As part of our newly formed Storytelling and Partnerships team, you will also play a key role in transforming how DBT communicates externally, helping to elevate our digital storytelling, forge impactful partnerships, and maximise the visual and narrative potential of ministerial visits. You’ll be responsible for shaping how we show up across platforms.
You’ll be responsible for:
- Crafting bold, timely, and impactful content that informs, inspires, and connects with global audiences.
- You’ll work alongside multidisciplinary teams on projects that truly matter.
- Applying your digital expertise to campaigns that have national reach and real-world impact.
Key Accountabilities
- Lead the development and execution of social media strategies that support high-profile campaigns, ministerial visits, and day-to-day communications, ensuring every moment with storytelling potential is maximised across platforms.
- Other responsibilities include managing and inspiring a talented social media team to deliver creative, high-impact, channel-appropriate content across Instagram, TikTok, LinkedIn, X, YouTube, Facebook and emerging platforms, with a strong focus on real-world stories from visits and stakeholder engagement.
- Translate complex policy and external affairs insight into accessible, human-centred social content, showcasing businesses, workers, communities and partners who bring DBT’s mission to life.
- Collaborate closely with designers, videographers, animators and visits colleagues to create compelling multimedia content that captures strong visuals, authentic moments, and narrative opportunities from ministerial engagements.
- Monitor platform performance and audience behaviour, generating actionable insights that shape future visit storytelling, stakeholder amplification, and campaign optimisation.
- Advise on platform best practice and emerging digital trends, ensuring DBT’s visit content, partnership moments and external affairs storytelling remain fresh, relevant and innovative.
- Coordinate with press, policy, visits, and external affairs teams to ensure social content is aligned, timely, and strategically integrated into wider communications objectives.
- Support rapid response and digital crisis communications, providing clear, accurate and agile social content during fast-moving situations, including those arising from visits or stakeholder activity.
Proud member of the Disability Confident employer scheme.
Senior Social Media Manager in Salford employer: Career Choices Dewis Gyrfa Ltd
Contact Detail:
Career Choices Dewis Gyrfa Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager in Salford
✨Tip Number 1
Get your social media game on point! Research the latest trends and best practices in social media management. Show us how you can craft bold, impactful content that resonates with audiences across platforms like Instagram, TikTok, and LinkedIn.
✨Tip Number 2
Network like a pro! Connect with professionals in the industry through LinkedIn or relevant events. Building relationships can open doors and give you insights into what DBT is looking for in a Senior Social Media Manager.
✨Tip Number 3
Showcase your creativity! Prepare a portfolio of your best social media campaigns and content. Highlight how you've transformed complex ideas into engaging narratives that drive real-world impact—this is key for us at DBT.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Make sure to tailor your application to reflect how your skills align with our mission of driving economic growth and improving living standards across the UK.
We think you need these skills to ace Senior Social Media Manager in Salford
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media and storytelling shine through. We want to see how you connect with our mission and how your experience aligns with the role.
Tailor Your Content: Make sure to customise your application for this specific role. Highlight your relevant skills and experiences that directly relate to managing social media strategies and creating impactful content.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and audience demographics. This will help you discuss how you can tailor content for each platform effectively.
✨Showcase Your Storytelling Skills
Prepare examples of past campaigns where you’ve crafted compelling narratives. Be ready to explain how you translated complex information into engaging content that resonates with audiences. This will demonstrate your ability to align with DBT's mission of impactful storytelling.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in social media and digital marketing. Bring up recent examples during your interview to show that you’re proactive and knowledgeable about the industry. This will highlight your commitment to keeping DBT’s content fresh and relevant.
✨Collaborative Mindset
Since the role involves working with multidisciplinary teams, be prepared to discuss your experience in collaboration. Share specific instances where you’ve worked with designers, videographers, or other professionals to create successful campaigns. This will showcase your teamwork skills and adaptability.
