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For Companies At a Glance
- Tasks: Analyse performance data to improve digital services and user experiences.
- Company: Join DWP, a leader in digital public services with a focus on inclusivity.
- Benefits: Enjoy a competitive salary, generous pension contributions, and flexible working hours.
- Why this job: Make a real impact by using data to enhance services for millions of users.
- Qualifications: Experience with Google Analytics, SQL, and a passion for data-driven insights.
- Other info: Collaborative environment with excellent career growth and professional development opportunities.
The predicted salary is between 44447 - 51762 £ per year.
£44,447 to £51,762 per year, plus 28.97% employer pension contributions.
Contract Type: Permanent
Hours: Full time
Disability Confident: Yes
Closing Date: 04/03/2026
About this job:
As a Performance Analyst in Digital Channels, you’ll join a team that enables how people interact with DWP through the most appropriate digital and assisted channels. DWP supports some of the UK’s largest live services, helping ensure customers can contact DWP and move through services smoothly at key moments in their lives. This role will touch every point of contact we have with over 20 million people.
You’ll work alongside product managers, designers, engineers and researchers to ensure services are built with clear success measures, meaningful KPIs and a strong understanding of user behaviour from the outset. Your role goes beyond reporting; you’ll help teams define what they are trying to achieve, understand how users move through complex journeys and use insight to influence what happens next. The work you do will improve outcomes for citizens and strengthen digital services across all of DWP.
What skills, knowledge and experience will you need?
- Strong experience using Google Analytics to understand how users interact with digital services and identify where journeys work well or break down.
- Confidence writing and using SQL to explore data, join multiple datasets, perform calculations, and answer real questions about service performance.
- Experience working with Google BigQuery to analyse large datasets and support performance reporting.
- Ability to define success measures and KPIs, starting from user needs and business goals rather than pre-defined metrics.
- Experience working with people, not in isolation.
- Collaboration with product teams to agree what should be measured and why.
- Confidence turning data into clear insight and recommendations, not just dashboards or numbers.
- Ability to see the bigger picture, understanding how individual measures fit together to tell a meaningful story about service performance and impact.
You and your role:
Performance Analysts in DWP shape how digital services are designed, measured and improved. You'll work closely with multidisciplinary teams to ensure measurement is built into services from the start, helping teams understand whether what they’re delivering is actually making things better for users. You'll design and maintain performance measurement frameworks, including KPIs that reflect both user needs and organisational priorities. You’ll also be responsible for implementing and optimising tagging strategies to enhance the visibility of service interactions and user journeys.
You’ll help us understand how data is being captured and used across service lines to measure performance and identify areas for improvement. You will move our teams beyond surface-level metrics by exploring how users move through services, where friction exists and what the data is really telling us about outcomes. You will be working with Google Analytics data and writing SQL in Google BigQuery to bring together different data sources, create meaningful analysis, and support clear and reliable dashboards using tools like Looker Studio and Power BI.
Your work will help colleagues change what they do in the future, using evidence to improve services and better meet user needs. This role is ideal for someone who enjoys working collaboratively, is curious about how services perform end-to-end, and cares about using data to make a real difference.
Details:
Location: You’ll join us in one of our brilliant digital hubs in Leeds, Manchester or Sheffield, whichever is most convenient for you.
Hybrid Working: We work a hybrid model; you’ll spend some time working at home and some time collaborating face to face in a hub.
Pay: We offer pay up to £51,762. That’s £44,447 - £46,547 salary plus a Digital Allowance of up to £5,215 subject to our assessment of your capability at interview.
Pension: You’ll get a brilliant civil service pension with employer contributions worth 28.97%.
Holidays: A generous leave package starting at 24 days and rising to 26 days after one year. You can also take up to 3 extra days off a month on flexi-time. You’ll also get all the usual public holidays.
We have a broad benefits package built around your work-life balance which includes:
- Flexible working including flexible hours and flex-friendly policies.
- Time off volunteering and charitable giving.
- Bring your authentic self to work with 'I Can Be Me in DWP'.
- Discounts and savings on shopping, fun days out and more.
- Interest-free loans to buy a bike or a season ticket.
- Sports and social activities.
- Professional development, coaching, mentoring and career progression opportunities.
And we have an award-winning environment and culture:
- DWP have been recognised as 2024 Diversity Employer of the Year at the Computing Women in Tech Excellence awards.
- Diverse and Inclusive Leadership at Digital Leaders Awards 2024.
- Commended as Best Place to Work in Digital category in the Computing Digital Technology Leaders awards 2025.
- Recognised as one of the Best Public Sector Employers at 2025 Women In Tech Employer Awards.
Process:
We know your time is valuable so our application and selection process is just two stages:
- Apply: complete your application on Civil Service Jobs. There’ll be full instructions when you click through.
- Interview: a single stage face to face interview.
Click APPLY for more information and to start your application.
Proud member of the Disability Confident employer scheme.
Performance Analyst in Sale employer: Career Choices Dewis Gyrfa Ltd
Contact Detail:
Career Choices Dewis Gyrfa Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Analyst in Sale
✨Tip Number 1
Network like a pro! Reach out to current or former Performance Analysts at DWP on LinkedIn. Ask them about their experiences and any tips they might have for the interview process. It’s all about making connections that can give you an edge!
✨Tip Number 2
Prepare for your interview by brushing up on your SQL and Google Analytics skills. Be ready to discuss how you've used these tools in past roles to drive performance improvements. We want to see your data storytelling skills in action!
✨Tip Number 3
Show us your passion for user experience! Think of examples where your insights led to real changes in service delivery. We love candidates who can demonstrate how their work has positively impacted users.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and making a difference in the lives of millions.
We think you need these skills to ace Performance Analyst in Sale
Some tips for your application 🫡
Show Your Data Skills: Make sure to highlight your experience with Google Analytics and SQL in your application. We want to see how you've used these tools to turn data into actionable insights, so don’t hold back on sharing specific examples!
Tailor Your Application: Read the job description carefully and tailor your application to reflect the skills and experiences that match what we're looking for. Use the same language as we do in the job description to show you understand our needs.
Tell a Story with Your Experience: When detailing your past roles, think about how you can weave a narrative around your achievements. We love seeing how your work has made a real difference, so share those success stories that demonstrate your impact!
Apply Through Our Website: Don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know Your Data Tools
Make sure you’re well-versed in Google Analytics and SQL. Brush up on how to use these tools to analyse user interactions and performance metrics. Be ready to discuss specific examples of how you've used them to derive insights or improve services.
✨Understand the Bigger Picture
Before the interview, think about how individual KPIs connect to overall user experience and business goals. Prepare to explain how your analytical work can influence decision-making and improve outcomes for users, showcasing your ability to see beyond just numbers.
✨Collaborate and Communicate
This role is all about teamwork, so be prepared to talk about your experience working with cross-functional teams. Highlight instances where you’ve collaborated with product managers, designers, or engineers to define success measures and how that impacted service delivery.
✨Prepare Insightful Questions
Show your curiosity by preparing thoughtful questions about the role and the team’s current challenges. Ask about how they measure success and what data storytelling looks like in their context. This demonstrates your genuine interest in making a difference through data.
