Marketing & Communications Officer

Marketing – 60%

• develop and evaluate marketing plans (including budget management) for Wyre Forest and Haughmond Hill, to support local and national objectives
• work with local ranger teams to plan and coordinate marketing campaigns
• work with site partners (e.g. cafe, Go Ape) to deliver mutually beneficial marketing activity
• work with the wider marketing team to procure and contract manage the delivery of district-wide digital advertising campaigns
• oversee the content and quality of relevant pages of the Forestry England website
• support local ranger teams to manage social media channels; including Wyre Forest, Haughmond Hill, Leigh Woods, Savernake Forest
• maintain relationships with local DMOs – Visit Worcestershire, Visit Shropshire, Visit West
• use market research (visitor surveys) and data collection to target a wide range of visitors across all seasons to support sustainable visitor growth
• explore and support our emerging supporter development initiatives, such as corporate volunteering, individual giving, and legacy giving

Communications – 40%

• develop and deliver compelling content to tell the story of sustainable forestry, and our work for wildlife, for people, and for the climate
• promote good news stories and support key projects with activity including press releases, website updates, social media content, and internal communications
• plan and develop signage and interpretation around our forests
• maintain and develop partnerships with external bodies with whom we share a common vision, such as Natural England
• track and measure the impact and effectiveness of our communications in line with team KPIs
• respond efficiently and effectively to “emergency” situations as they may arise on the estate to provide crisis management communications support to front-line staff

Other work as required:

• plan work and deliver according to a yearly budget
• work within and as part of the wider district engagement team to plan campaigns and initiatives collaboratively. This requires attendance at local delivery team meetings
• support internal communications by supplying engaging stories for the district’s intranet and encouraging better internal communications through attending local delivery team meetings
• And any other task reasonably requested by your line manager.