Marketing and Communications Manager, Technology in Manchester

The Government Property Agency is the largest property holder in government, with more than £2.1 billion in property assets and over 55% of the government’s office estate. We are transforming the way the Civil Service works by creating great places to work, leading the largest commercial office programme in the UK, working towards halving carbon emissions from government offices, and achieving greater value for taxpayers. We are looking for innovative, solutions-focused people to join our team.

We are leading significant transformational programmes such as the Government Hubs Programme, Whitehall Campus Programme and Net Zero Programme. We are also delivering cost-effective property services such as asset management, lifecycle replacement and workplace services. Innovation and progress underpin our behaviours. We foster a culture of lifelong learning, where curiosity and self-improvement are encouraged.

Our four core values are at the heart of everything we do. They shape our culture and guide how we work, lead and grow together:

• Striving for excellence: We always aim to deliver great results.
• Empowering through respect: We insist on fair treatment for all, always.
• Acting with integrity: We consistently do the right thing.
• Succeeding together: We rely on each other to achieve success.

We are committed to representing the communities we serve by making Equality, Diversity, and Inclusion (EDI) part of everything we do. Our strong emphasis on EDI is not just about driving inclusion across our organisation, it is also about ensuring our services meet the needs of government departments and the civil servants who use our spaces. To ensure that we are always recruiting and retaining a diverse mix of talent, we are particularly inviting applications from candidates who are disabled, ethnically or gender diverse, and people who identify as being part of the LGBTQ community.

We are looking for a dynamic, forward-thinking Marketing and Communications Manager to lead the marketing and communications activity for our high-profile property technology and interoperability programmes. Interoperability places people at its core, and depends on standardised property technology, policies and processes that are underpinned by security, compliance, accessibility and adoption of new ways of working to successfully create a more effective, efficient and sustainable Civil Service office estate.

Reporting to the Head of Marketing and Digital, the role of the Manager will act as a strategic business partner to our property technology and Interoperability Programme teams to develop and deliver communications plans. The plans will need to be led by SMART objectives, insight and strategy, and cover a range of audiences and communications disciplines.

Key Responsibilities:

• Strategic planning: Lead the development and delivery of comprehensive, objective-led communications and marketing plans for the Interoperability and Property Technology programmes, ensuring alignment with the corporate Marketing and Communications strategy as well as the programme-specific strategies.
• Business partnering: Act as a dedicated communications advisor to the Chief Technology Officer and Interoperability Programme leads (G7 to SCS1), providing expert advice on how to translate complex technical milestones into meaningful stakeholder updates.
• Content and storytelling: Create high-quality, engaging content, such as case studies, blogs, news stories and programme briefings and updates, that simplifies complex concepts for a variety of internal and external audiences.
• Driving adoption: Design and execute behaviour change campaigns and engagement activities specifically aimed at driving the successful adoption of new technologies and ways of working across the government estate.
• Stakeholder engagement: Manage and influence a diverse range of stakeholders (up to SCS), fostering collaborative relationships across different government bodies.
• Event management: Lead the end-to-end delivery of PropTech and Interoperability engagement events, such as supplier days, client briefings, and product demonstrations, to build the GPA's reputation as a digital innovator.
• Evaluation and insight: Gather metrics and user insights across our owned channels, providing evidence-based reports that demonstrate the effectiveness of communications and support continual learning.
• Integrated delivery: Work closely with Marketing and Communications colleagues to ensure activity is integrated into the relevant directorate and wider GPA corporate narrative and communications strategy.