Senior Digital Marketer in Farnworth

Salary: Up to £45,000 per annum, not pro rata (dependent on experience and qualifications)

Location: Hybrid – 2 days Bolton office based.

Contract: 12 month fixed term contract

Hours: 37.5 hours per week, Monday

Job Purpose: We are seeking a results-driven Senior Digital Marketing Specialist to join our team.

Responsibilities:

• Develop and execute digital marketing campaigns across channels including social media, email, search engines (SEO/SEM), and display advertising.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide actionable insights.
• Manage content creation, including blog posts, social media content, graphics, and videos, ensuring alignment with brand guidelines.
• Optimise website and landing pages for SEO and conversion rate.
• Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.) and collaborate with internal teams to create consistent messaging and brand voice across all digital platforms.
• Stay current with digital marketing trends, tools, and best practices, and suggest innovative strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 3–5 years experience in a similar role.
• Strong knowledge of SEO, SEM, social media platforms, email marketing, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.

Desirable:

• Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
• Graphic design or video editing skills (Adobe Creative Suite, Canva, etc.).
• Familiarity with e-commerce or B2B marketing strategies.

About the Group: Outcomes First Group is the largest independent provider of high-quality special needs education and care. We are a vital part of local communities in England, Scotland, and Wales with a renowned reputation for quality and positive outcomes for the people we educate and care for. We are really proud to say that in 2024, Outcomes First Group were officially certified as a ‘Great Place to Work’ for the fifth year running. Our divisional brands include Acorn Education, Options Autism, Blenheim Schools, and Momenta Connect.

Our Vision: Empower every child, whatever their ability, with a world-class education that nurtures potential, inspires lifelong learning, and equips them to thrive in a diverse and evolving world.

Our Mission: We commit to unlocking our pupils’ potential through personalised learning, innovation, and opportunity, supporting growth and aspirations. We listen. We never assume. We work together. To make the remarkable happen. We are accountable. To each other and for one another.

Benefits: Your health and wellbeing are important to us, so you’ll get an exceptional reward package including:

• Life Assurance
• Pension scheme with options to increase your contributions
• “Your Wellbeing Matters”. Access to a wide range of first-class mental health support services and physical health checks
• Family Growth Support
• Inclusive benefits package covering enhanced maternity and paternity leave, along with paid fertility treatment support.
• A market-leading benefit offering through our Flexible Benefits Platform, Vista, enables you to choose the package that’s right for you, including:
• A wide range of health, wellbeing, and insurance benefits
• 100’s of discount options valid in the UK and abroad
• Cycle to Work Schemes
• Electric Car Purchase Scheme
• Critical illness cover

Safeguarding and Equal Opportunities: We are committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks. All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS. We are an Equal Opportunities Employer. We reserve the right to close the vacancy early if we receive a high volume of suitable applications.