At a Glance
- Tasks: Own and grow the 'This Is Dornoch' brand through web and social media.
- Company: Join a passionate team dedicated to enhancing Dornoch for businesses and visitors.
- Benefits: Flexible hours, creative freedom, and the chance to make a real impact.
- Other info: Opportunity to develop skills and gain experience in a supportive environment.
- Why this job: Be a key player in promoting a beloved Scottish town and its vibrant community.
- Qualifications: Experience in marketing, social media, and grant writing is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Dornoch is one of Scotland's most loved small towns. The Dornoch BID exists to make it even better for the businesses and visitors who love it.
THE ROLE IN A NUTSHELL
Own and grow the 'This Is Dornoch' brand across web, social and beyond, driving visitors to the town, championing its businesses, and securing the funding that makes it all possible.
What you’ll be doing:
- Own the ‘This Is Dornoch’ website, keep it fresh, SEO‑friendly and packed with content that makes visitors want to book their trip.
- Run social media for the town and the BID, create standout photo and video content, grow our audiences, and keep the conversation going.
- Produce our fortnightly members’ newsletter via Mailchimp, delivering well‑crafted, well‑targeted communication that keeps BID businesses informed and engaged.
- Support Dornoch’s events and festivals, from annual celebrations to BID workshops, help plan, promote, and capture the buzz.
- Build relationships with digital creators and influencers to put Dornoch on more radars and keep it there.
- Work with VisitScotland, Venture North and other partners to amplify the Dornoch area as a must‑visit destination.
- Engage directly with BID member businesses, keeping their listings accurate and their enthusiasm for the BID high.
- Develop additional revenue streams, including voluntary membership sales and paid listings on the ‘This Is Dornoch’ website.
A KEY PART OF THIS ROLE
GRANT FUNDING – securing grant funding and sponsorship is a priority responsibility in this role, not an afterthought. You’ll be expected to proactively identify and apply for funding from bodies such as Highland Council, Creative Scotland, EventScotland, BID Scotland and other trusts and foundations, supporting events, campaigns and projects that benefit Dornoch’s businesses and visitors. Experience writing successful grant applications is highly desirable. If this is an area where you’re still developing, please be upfront about that in your application – we’re happy to discuss support.
Marketing and Promotions Contractor in Dornoch employer: Career Choices Dewis Gyrfa Ltd
Dornoch BID is a vibrant and community-focused employer dedicated to enhancing the charm of Dornoch for both businesses and visitors. With a strong emphasis on creativity and collaboration, employees enjoy a supportive work culture that fosters professional growth through hands-on experience in marketing, event planning, and grant funding. Join us in making Dornoch an even more beloved destination while benefiting from opportunities to engage with local businesses and develop your skills in a picturesque Scottish town.
Contact Details:
Career Choices Dewis Gyrfa Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Promotions Contractor in Dornoch
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Marketing and Promotions Contractor in Dornoch
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Career Choices Dewis Gyrfa Ltd.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Career Choices Dewis Gyrfa Ltd and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Marketing and Promotions Contractor at Career Choices Dewis Gyrfa Ltd.
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Career Choices Dewis Gyrfa Ltd.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Career Choices Dewis Gyrfa Ltd. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Career Choices Dewis Gyrfa Ltd.
