Product Marketing Manager in Cheltenham

Join a market-leading organisation at the forefront of innovation, designing award-winning products across well-known brands. With a strong commitment to investing in cutting-edge technology and its people, this business fosters a collaborative, inclusive culture where every employee plays a part in delivering outstanding customer experiences. Driven by a shared purpose to create better, more sustainable solutions, the organisation combines engineering excellence with a customer‑first mindset, making it an exciting place for ambitious product and marketing professionals to grow their careers.

As a Product Marketing Manager, you will play a pivotal role in shaping product strategy, driving commercial performance, and delivering growth across key product categories. This highly strategic, insight‑driven role is focused on product performance, not brand campaigns, and is ideal for someone who thrives on data‑led decision‑making.

• Own and execute product marketing strategies, including positioning, pricing, and go‑to‑market plans.
• Lead new product launches, working closely with design and cross‑functional teams to ensure on‑time, high‑impact delivery.
• Analyse category performance, using data insights to identify opportunities and drive improvements.
• Conduct market and competitor analysis to inform strategic direction.
• Manage product lifecycle and portfolio optimisation, including range reviews and customer segmentation.
• Act as the voice of the customer, ensuring products meet real‑world needs.
• Collaborate across marketing, sales, manufacturing, and demand planning to align strategies and commercial outcomes.

• Proven experience in product marketing, product management, or related roles (ideally in consumer goods, home improvement, or tech).
• Strong commercial acumen with experience in P&L, pricing, or budgeting.
• Data‑driven mindset with excellent analytical capabilities.
• Ability to manage multiple projects and stakeholders effectively.
• Excellent communication and presentation skills, with the ability to influence at all levels.
• Customer‑centric approach with a passion for innovation.
• At least 3 years’ experience across marketing, channel management, or product development.
• Strong organisational skills and attention to detail.
• Proactive, problem‑solving mindset and creative approach.
• Technical understanding of products or manufacturing (beneficial but not essential).

This permanent position offers a salary of £50,000 – £70,000, dependent on experience. Other benefits include flexible / hybrid working, 33 days annual leave (including bank holidays), bonus scheme, pension, cycle‑to‑work scheme, discounted online shopping, and others.

We are an equal opportunity employer.