Customer Development Executive in Cheltenham

Pay

Contract Type

Permanent

Hours

Full time

Closing Date

29/07/2026

Location

Cheltenham, United Kingdom, GL50. Territory covering: Cheltenham, Gloucester, Hereford, Oxford, Swindon & Worcester and surrounding areas.

About this job

Ready to unleash your creative genius while working with iconic brands like Peroni Nastro Azzurro, Asahi Super Dry, and Fuller's London Pride?

Join the Asahi UK On Trade Field Sales Team and be the vibrant personality behind our premium drinks!

Elevate your career with this exciting role, where you'll become the ambassador of a spectacular beer and cider portfolio.

Embrace the excitement and be part of the dynamic journey in shaping the future of the beverage industry.

Key Responsibilities

• Engage with outlet decision makers and bar teams.
• Collaborate with AUK regional field sales teams to foster and maintain strong relationships, deliver exceptional customer service, brand education and training, and trade activation initiatives.
• Support outlet owners and decision makers in driving outlet performance and category growth, enhancing brand loyalty, portfolio expansion, and rate of sale.
• Account manage your own portfolio of accounts and achieve set targets.
• Manage your diary independently and be accountable for delivering KPIs.
• Serve as the trade face of AUK's premium beer portfolio and an advocate for the beer category.
• Collaborate with AUK regional sales teams to deliver an agreed number of advocacy, engagement, training and activation activities across core accounts.
• Account manage designated outlets, achieve visit targets, and deliver annual distribution, retention and volume goals.
• Capture and report data and insights from each visit using a CRM system.
• Ideal Candidate Profile
• Passion or interest in premium drinks.
• Previous experience within a beer or beverage serving environment desirable.
• Exceptional communication skills, with a knack for networking, relationship building and engaging diverse audiences.
• Dedication to delivering outstanding customer service and stand‑out brand activation.
• Strong numeracy, financial acumen and commercial awareness.
• Impeccable organisational skills, including planning and prioritisation.
• Proven track record of achieving results and adapting to fast‑paced environments.
• Commitment to continuous learning and development within the industry.

Benefits

• Great package offered of £28,169 per annum + up to 10% annual bonus + company car.
• Flexible hours – 37.5 hours per week, including occasional evening and weekend event work.
• Generous holiday package.
• Competitive company pension scheme.
• Laptop, tablet and mobile phone.
• A lively, sociable & fun working environment.
• Great career progression opportunities for the right candidate.
• Confidential access to expert health support across areas such as fertility, menopause and pregnancy.
• Equal Opportunity Statement

CPM is an equal opportunities employer, we depend on having diverse talent with a range of backgrounds, skills and capabilities.

We believe in a workplace that celebrates unique perspectives and skills of all individuals, believing this makes us stronger and more innovative.

We recognise that people are the key to our success and heavily invest in great perks, excellent career development opportunities and a welcoming environment.

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people.

We work in a cooperative environment where great ideas and achievements are shared and celebrated.

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