At a Glance
- Tasks: Plan and implement engaging email and SMS marketing campaigns for prospective students.
- Company: Join Cardiff Metropolitan University, a values-driven institution with a supportive culture.
- Benefits: Enjoy 25-30 days annual leave, pension scheme, and excellent family-friendly policies.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on students' journeys while developing your CRM skills.
- Qualifications: Strong CRM expertise, creativity, and excellent copywriting skills required.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a CRM specialist to play a key role in the planning and implementation of email and SMS marketing campaigns. Working closely with colleagues across Marketing and Student Recruitment, you’ll help deliver a highly engaging and personalised prospective student journey; from pre‑applicant through to onboarding and enrolment. You’ll support the conversion of prospects and pre‑applicants through tailored communications that reflect our values.
At Cardiff Met, we’re always looking for better, more meaningful ways to connect, and your work will help us shape messages that feel personal, purposeful and timely.
You’ll make an impact by:
- Producing engaging communications that resonate with prospective students and guardians, influencing decisions and driving actions.
- Collaborating with colleagues across marketing and student recruitment teams to develop timely and relevant communication campaigns.
- Designing on brand touchpoints from lead generation to onboarding and enrolment.
- Utilising your CRM knowledge and experience to tailor customer journeys based on relational triggers.
What you’ll bring:
You’ll bring a strong blend of CRM expertise, analytical thinking and creativity. You’ll be confident working with data, building segmented journeys and designing impactful communications that support prospective students at every stage of their decision making. You’ll also be skilled in using CRM programmes, designing forms and email templates, with excellent copywriting skills and an eye for detail.
In addition, you’ll bring:
- A positive and collaborative approach;
- The ability to work to tight deadlines, with a track record of delivering projects in an organised fashion.
- The ability to measure success, solve problems and identify opportunities for improvement.
- A good understanding of data protection legislation including GDPR.
Why join Cardiff Metropolitan University?
We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.
We offer excellent benefits such as:
- Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days.
- Membership of the Local Government Pension Scheme with generous monthly contributions.
- Excellent family friendly policies.
- Opportunities to learn and develop your skills with access to library and digital services facilities.
- Excellent sports and fitness facilities with subsidised membership.
- Free family access to our independent specialist wellbeing support provider, Health Assured.
Contact us for more information about the role.
CRM Marketing Communications Specialist — Prospective Students in Cardiff employer: Career Choices Dewis Gyrfa Ltd
Cardiff Metropolitan University is an exceptional employer that prioritises a values-based culture, fostering a supportive and inclusive environment for all staff. With a strong commitment to employee development, you will have access to extensive resources and opportunities to enhance your skills, alongside generous benefits such as 25 days of annual leave, a robust pension scheme, and excellent family-friendly policies. Join us in Cardiff, where your contributions will directly impact the student journey, and be part of a community that values collaboration and personal growth.
Contact Details:
Career Choices Dewis Gyrfa Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Communications Specialist — Prospective Students in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Career Choices Dewis Gyrfa Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Career Choices Dewis Gyrfa Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Career Choices Dewis Gyrfa Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Career Choices Dewis Gyrfa Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Communications Specialist — Prospective Students in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Career Choices Dewis Gyrfa Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Career Choices Dewis Gyrfa Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Career Choices Dewis Gyrfa Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Career Choices Dewis Gyrfa Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Career Choices Dewis Gyrfa Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
