At a Glance
- Tasks: Engage with customers and retailers, demonstrating Stanley and DeWalt products in the South West region.
- Company: Join CPM as a Brand Ambassador for leading brands Stanley Black & Decker and DeWalt.
- Benefits: Enjoy a salary of £28,000 plus a 10% bonus and a company vehicle.
- Other info: The position requires occasional weekend work and national travel.
- Why this job: This role offers the chance to build relationships and influence brand visibility.
- Qualifications: Candidates must have a full UK driving licence and excellent communication skills.
The predicted salary is between 28000 - 30800 £ per year.
£28,000.00 to £30,800.00 per year, plus company vehicle
Contract Type: Permanent
Hours: Full time
Disability Confident: No
Closing Date: 18/06/2026
About this job
Power into a great new career as a Brand Ambassador. Do you have a passion for engaging with customers and building relationships with businesses? If so, this could be the role for you. We have a fantastic opportunity to work for CPM as a Brand Ambassador representing Stanley Black & Decker and DeWalt, one of the world's leading providers for power tools and power tool accessories. Earn £28k plus 10% bonus STC company car and equipment (tools and merchandise). Permanent, full time, 37.5 hours per week. Ideal location: Bristol, BS1. Territory covering the South West and South Wales region, including Bristol, Cardiff, Exeter, Gloucester, Plymouth, Swansea, Truro and surrounding areas. Please note that national travel may be required. Some flexibility may be applied to cover weekend events, these may be high profile. Some calls do require an early start to allow for travel.
What will you be doing as a Brand Ambassador?
- Visiting DIY retailers in your territory as the ambassador for Stanley and DeWalt products, raising the awareness and profile of their brands with both the trade counter staff and customers alike.
- Positively influence the distribution, availability, and visibility of all SBD products, influencing the staff to ensure SBD products are always available, highly visible and any in-store display areas are always fully functional.
- Actively demonstrating the products, their features and benefits and really engaging people with the brand.
- Delivering clear precise training to both stores and end users to ensure both brands become the destination brand of choice.
- Build strong working relationships with key contacts, educating them on the product range, in turn helping increase sales in store.
- Attending & supporting at key national events throughout the year.
- Consistently identifying, executing and influencing local store initiatives to increase availability and visibility for both brands.
- Identifying potential opportunities for additional sales and influence relevant store personnel to implement.
You will enjoy this Brand Ambassador role if:
- You’re a great communicator able to build and maintain excellent working relationships with trade and DIY employees/business owners and customers alike.
- You are confident in demonstrating products (full product training is provided).
- You are a self-starter able to work on own initiative and share great ideas.
- You enjoy being out on the road and have a full driving licence that enables you to drive in the UK.
- You are looking for a great full-time role working Monday to Friday but are happy with occasional weekend work to attend exhibitions and county shows.
Benefits
- Salary: £28,000 plus 10% Bonus
- Pension Plan: Secure your future with a pension plan.
- Holiday Package: Recoup with 20 days of holiday plus bank holidays.
- Company vehicle: Company car provided.
- Life Assurance: Enjoy peace of mind knowing you have 1X life assurance.
- Peppy: Confidential access to expert health support across areas like fertility, menopause, pregnancy, and more.
- DIGICARE App: Enjoy convenient access to second opinions from doctors, personalised counselling sessions and expert nutritionist advice.
At CPM, we are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.
Brand Ambassador employer: Career Choices Dewis Gyrfa Ltd
CPM is committed to an inclusive work environment and offers a pension plan, 20 days holiday plus bank holidays, and life assurance. Located in Bristol, BS1, the team focuses on fostering strong relationships with trade and DIY businesses.
Contact Details:
Career Choices Dewis Gyrfa Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Ambassador
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Brand Ambassador at Career Choices Dewis Gyrfa Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Career Choices Dewis Gyrfa Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Brand Ambassador. Sometimes, a personal touch can grab attention faster than a generic application!
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Career Choices Dewis Gyrfa Ltd:When writing your cover letter, make sure to tailor your message specifically for Career Choices Dewis Gyrfa Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Career Choices Dewis Gyrfa Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Career Choices Dewis Gyrfa Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Career Choices Dewis Gyrfa Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
