At a Glance
- Tasks: Lead the development of a new Commercial Partnerships Strategy to drive economic growth.
- Company: Join the West Midlands Growth Company, a key player in regional investment and development.
- Benefits: Competitive salary, professional development, and the chance to shape the region's economy.
- Other info: Opportunity to work in a collaborative environment with excellent career growth potential.
- Why this job: Make a real impact on the West Midlands' economy while leading a dynamic team.
- Qualifications: Proven experience in senior commercial roles and strong partnership management skills.
The predicted salary is between 60000 - 80000 £ per year.
The West Midlands Growth Company (WMGC) is the region's investment promotion and destination management organisation. From April 2026, we will become the region's new Economic Development Vehicle (EDV), responsible for driving investment, business growth and visitor attraction in alignment with the West Midlands Growth Plan. We're creating a sharper, more commercially focused organisation—one that champions the region, strengthens our economy, and delivers measurable impact. If you want your work to contribute directly to economic growth across one of the UK's most important regions, this is your opportunity.
You'll take the lead in delivering WMGC's first Commercial Partnerships Strategy (2026–2029), accelerating commercial income, and shaping a high‐performing function at the heart of our organisation. You'll be involved in:
- Delivering WMGC's new Commercial Partnerships Strategy and building a detailed plan to mobilise the programme by Q2 26/27.
- Accelerating commercial revenue growth across six commercial strands and contributing towards £2m commercial income by 28/29.
- Overseeing business development activity to ensure acquisition and retention of high‐value partners.
- Conducting market research and analysis to identify new commercial opportunities and expansion routes.
- Ensuring consistent, high‐quality delivery of partner benefits and engagement.
- Collaborating with teams across marketing, inward investment, tourism, and talent to deliver joined‐up partner experiences.
- Leading, coaching and developing a high‐performing commercial partnerships team.
What You'll Be Doing:
- Managing and growing a portfolio of commercial partners, ensuring strong engagement and maximised value for all parties.
- Reviewing and refining acquisition plans across partner categories to drive strategic growth by sector and region.
- Monitoring commercial performance using key metrics and reporting to senior leadership.
- Building strong external relationships across the private sector, local authorities, and wider stakeholder groups.
- Providing insight and recommendations based on market trends, commercial data and partner intelligence.
- Leading and empowering a team of five, fostering a culture of accountability, growth and continuous improvement.
- Helping shape WMGC's commercial model as we transition into the new EDV structure.
What You'll Bring:
- Essential: Proven experience as a Head of Commercial, Commercial Director, or similar senior commercial leadership role.
- Strong track record in securing six‐figure corporate partnerships.
- Extensive experience in sales, business development and partnership management.
- Solid understanding of financial processes, budgeting and performance reporting.
- Excellent communication and relationship‐building skills, with credibility at senior levels.
- Strong analytical capability—able to simplify complex information and provide insight.
- Experience developing successful teams and fostering high‐performance cultures.
- Commercially astute with a strategic mindset and an interest in business and economic drivers.
- Purpose‐driven and passionate about contributing to the growth of the West Midlands economy.
- Desirable: Experience working across public/private sector environments.
- Understanding of the West Midlands business ecosystem.
- Evidence of continuous professional development.
- Experience of matrix leadership in complex environments.
- Creative, innovative approach to commercial growth.
Head of Commercial Partnerships in Birmingham employer: Career Choices Dewis Gyrfa Ltd
The West Midlands Growth Company (WMGC) is an exceptional employer dedicated to driving economic growth and fostering a collaborative work culture. With a focus on professional development and a commitment to making a tangible impact in one of the UK's most vital regions, WMGC offers unique opportunities for career advancement while championing the local economy. Join us to be part of a dynamic team that values innovation, accountability, and meaningful contributions to the community.
Contact Details:
Career Choices Dewis Gyrfa Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Partnerships in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your achievements in commercial partnerships. When you get the chance to chat with potential employers, share these examples to demonstrate how you can add value to their organisation.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. Sometimes, creating your own opportunity is the best way to land a role.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you prepare for interviews and showcase your skills. Plus, applying directly gives you a better shot at standing out from the crowd. Let’s get you that job!
We think you need these skills to ace Head of Commercial Partnerships in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Commercial Partnerships role. Highlight your relevant experience in commercial strategy and partnership management, showing us how you can drive growth in the West Midlands.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Use specific examples of how you've secured partnerships or driven revenue growth in previous roles. Numbers speak volumes, so include metrics where possible.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about contributing to the West Midlands economy. Share your motivations and what excites you about this opportunity!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it reaches us quickly and efficiently. Plus, you’ll find all the details you need to make your application stand out!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know Your Commercial Partnerships Strategy
Before the interview, make sure you thoroughly understand the West Midlands Growth Company's Commercial Partnerships Strategy. Familiarise yourself with their goals for 2026-2029 and think about how your experience aligns with their objectives. This will show that you're not just interested in the role, but also invested in the company's vision.
✨Showcase Your Track Record
Be ready to discuss specific examples of how you've secured six-figure corporate partnerships in the past. Prepare metrics and outcomes that demonstrate your success in business development and partnership management. This will help you illustrate your capability to drive commercial revenue growth effectively.
✨Demonstrate Analytical Skills
Since the role requires strong analytical capabilities, come prepared to discuss how you've simplified complex information in previous roles. Think of examples where your insights led to strategic decisions or improved performance. This will highlight your ability to provide valuable recommendations based on market trends.
✨Emphasise Team Leadership Experience
As you'll be leading a team, it's crucial to convey your experience in developing high-performance cultures. Share stories about how you've empowered teams, fostered accountability, and driven continuous improvement. This will reassure the interviewers that you can lead and inspire others effectively.
