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For Companies At a Glance
- Tasks: Analyse digital performance data and provide actionable insights for service improvement.
- Company: Join the Department for Business and Trade, a top public sector employer.
- Benefits: Competitive salary, permanent contract, and opportunities for professional growth.
- Why this job: Make a real impact on the economy while developing your analytical skills.
- Qualifications: Experience in data analysis and a passion for user-centric design.
- Other info: Be part of a dynamic team focused on continuous improvement and innovation.
The predicted salary is between 36300 - 42600 £ per year.
£42,391 to £50,881 per year, London: £46,290 to £50,881 / National: £42,391 - £47,064 (including allowance). Your salary will be determined by your skills and capability as assessed at interview.
Contract Type: Permanent
Hours: Full time
Disability Confident: Yes
Closing Date: 12/03/2026
About this job
The Department for Business and Trade (DBT) has a clear mission to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways:
- We help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly.
- We open international markets and ensure resilient supply chains through Free Trade Agreements, trade facilitation and multilateral agreements.
- We work in partnership with businesses every day, providing advice, finance and deal-making support to those looking to start up, invest, export and grow.
The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team have been nominated four times in a row for ‘Best Public Sector Employer’ at the Women in Tech awards and won the award in 2025.
About the role
Reporting to a Senior Performance Analyst, the Performance Analyst will be part of a team with the remit of continuously improving the reporting capability across DBT. Measuring both the macro and micro moments of the user journey and being able to communicate this insight effortlessly to a wide range of audiences to optimise the potential of the digital estate across DBT. The Performance Analyst also plays an integral role within the wider DDaT Directorate through the collaboration of digital skills and experience in delivering data solutions and analysis to drive continuous improvement and user value.
A performance analyst is a numerate role, with experience in analysis or data handling. The role requires responsibility for the accuracy and quality of data and analysis, and how they are used. As a Performance Analyst you will be part of a high performing and dynamic team. You will be responsible for communicating analysis and insight across DBT digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.
You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision-making throughout the product life cycle, as well as work in collaboration with user researchers, developers and other roles throughout the product life cycle. You will be able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story and involve teams in analytics to increase consensus and challenge assumptions. You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user centric approach and manage competing priorities, collaborating with professions that are focused on user‑centred design (for example, user research, user experience, content, design, business analysis).
You will have a knowledge of quality assurance techniques, as well as identifying the right data sources and then validate and understand how to interpret the results.
Key Responsibilities
- Define what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs.
- Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights.
- Analyse service performance data—primarily from Google Analytics, complemented by other quantitative and qualitative data sources—to identify opportunities for service improvement.
- Collaborate with product teams to assess and enhance the performance of digital services across the product lifecycle.
- Present analytical findings clearly and persuasively, tailoring communication to suit different audiences.
- Apply quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs.
- Develop and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data.
Proud member of the Disability Confident employer scheme.
Digital Performance Analyst in Birmingham employer: Career Choices Dewis Gyrfa Ltd
Contact Detail:
Career Choices Dewis Gyrfa Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Analyst in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to digital performance analysis. Use real examples from your experience to showcase your skills and how you can add value to the team.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. Check out our website for roles that excite you and fit your skill set – we’re all about finding the right match!
✨Tip Number 4
Follow up after interviews with a thank-you email. It’s a great way to express your appreciation and reiterate your interest in the role. Plus, it keeps you fresh in their minds!
We think you need these skills to ace Digital Performance Analyst in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight how your skills and experience align with the role of a Digital Performance Analyst. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Analytical Skills: Since this role is all about data and analysis, don’t forget to include specific examples of your analytical work. Whether it’s using Google Analytics or other tools, let us know how you've used data to drive insights and improvements.
Communicate Clearly: We want to see how well you can present your findings. Make sure your application is clear and concise, and consider including a brief summary of your analytical findings in previous roles to demonstrate your communication skills.
Apply Through Our Website: To make sure your application gets to us, apply directly through our website. It’s the best way to ensure we see your application and can get back to you quickly!
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know Your Numbers
As a Digital Performance Analyst, you'll be dealing with data all the time. Brush up on your analytical skills and be ready to discuss specific metrics you've worked with in the past. Think about how you can use data to tell a story and drive decisions.
✨Understand User Needs
Make sure you can articulate how you identify user needs based on evidence. Be prepared to share examples of how you've collaborated with teams to enhance user experience and how that aligns with business goals.
✨Tailor Your Communication
You'll need to present your findings to various audiences, so practice explaining complex data insights in simple terms. Think of examples where you've had to adapt your communication style to suit different stakeholders.
✨Showcase Your Collaboration Skills
This role involves working closely with product teams and other professionals. Be ready to discuss how you've successfully collaborated in the past, especially in cross-functional teams, and how you’ve contributed to decision-making throughout the product lifecycle.
