At a Glance
- Tasks: Lead marketing strategy for iconic hotels, shaping brand stories and driving guest demand.
- Company: Join the Brownsword Group, known for exceptional hospitality and unique hotel experiences.
- Benefits: Competitive salary, private pension, healthcare, and amazing discounts across our hotels.
- Other info: Enjoy a supportive environment with unique development pathways and milestone rewards.
- Why this job: Make a real impact in a creative role while working in beautiful Bath.
- Qualifications: Proven success in growing premium brands and strong digital marketing skills.
The predicted salary is between 65000 - 75000 £ per year.
The Brownsword Group have created arguably the most iconic collection of historic countryside and city centre hotels, all wonderful properties set within beautiful grounds and cities, all with their own stories to share. Generosity, quality and welcoming hospitality is what they do very well. Being exceptional hoteliers has been the core of the operation, creating a successful hospitality business.
Location: This role is based in the beautiful heritage city of Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful town house office in central Bath, as well as working remotely from our properties across the UK when needed. Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.
Hours: Full time, Monday to Friday.
Role: As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity.
What you'll need:
- Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
- Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
- Be brilliant at communicating our story and personality through all mediums.
- Oversee outsourced PR efforts to build and protect the brand reputation.
- Manage and optimise Google Ads and Meta Ads campaigns.
- Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
- Coach property social media champions.
- Lead graphic design creation & drive branding implementation through our senior designer.
- Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
- Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
- Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
- Build, lead and develop a high‑performing marketing function.
- Lead agency and external partner relationships.
To say thank you, we have many perks: Great salary and benefits—we'll chat about these more during the recruitment process. Private Pension and Healthcare. Just so you know, in our hotels we are proud that everyone who joins our family gets rewarded at a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top. Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform. Excellent discounts across our family of hotels. You will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too. We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
Everyone can learn and develop. Our ‘Family First’ development pathways are unique to us and are the best in the business. We provide lots of opportunities for you to develop yourself and your own specific skill set, in your own time. We like to say a special thank you for every year you are with us. Our milestone awards include champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you.
Our Dream Candidate:
- Proven success growing premium or luxury brands;
- Strong commercial and performance marketing acumen;
- Experience developing integrated brand and demand‑generation strategies;
- A track record balancing creativity with measurable growth outcomes;
- Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation;
- Experience leading teams and influencing senior stakeholders;
- Energy, curiosity and the ambition to build something meaningful.
About our family of hotels: We bring a family of hotels together under one roof, ready to welcome guests with open arms, warm hearts and experiences that are simply memorable. Each of our hotels is unique, individual, and quirky in personality. Quality is fundamental to everything we do, and it is the simple things that matter. We believe everyone should feel included, special and welcome, and that applies to our team and our guests. We have very unique hotels in very special locations, from the award‑winning Gidleigh Park in Devon, the 900‑year‑old Amberley Castle to our cool city centre Abode Manchester set in a 19th‑century textile factory, two minutes from Piccadilly train station.
To see the whole group, take a look here www.brownswordhotels.co.uk. One click apply to become part of our family that works hard & plays hard too, inspires and supports each other and has a load of fun along the way.
Group Head of Marketing in Bath employer: Career Choices Dewis Gyrfa Ltd
The Brownsword Group is an exceptional employer, offering a vibrant work culture in the stunning heritage city of Bath. With a commitment to employee growth through unique development pathways and a range of generous benefits including competitive salaries, private healthcare, and exclusive discounts across our hotels, we ensure that our team feels valued and supported. Join us to be part of a family that celebrates creativity, collaboration, and the joy of hospitality.
Contact Details:
Career Choices Dewis Gyrfa Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Group Head of Marketing in Bath
✨Tip Number 1
Network like a pro! Reach out to your connections in the hospitality and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use visuals and data to tell your story. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their values and how they communicate with guests. Tailor your answers to show how your experience aligns with their goals—this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the easiest way to get your application noticed. Plus, we love seeing candidates who are genuinely interested in joining our family. So, hit that 'apply' button and let’s get started!
We think you need these skills to ace Group Head of Marketing in Bath
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about leading our marketing strategy and sharing our unique stories.
Tailor Your CV:Make sure your CV is tailored to highlight your experience with premium brands and digital marketing. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise:Keep your application clear and to the point. We appreciate a well-structured application that makes it easy for us to see your qualifications and achievements without wading through fluff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our family.
How to prepare for a job interview at Career Choices Dewis Gyrfa Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into the Brownsword Group's history, values, and unique selling points. Understand their brand story and how they differentiate themselves in the hospitality market. This will not only show your genuine interest but also help you articulate how you can contribute to their marketing strategy.
✨Showcase Your Marketing Successes
Prepare specific examples of your past successes in growing premium or luxury brands. Be ready to discuss integrated brand strategies you've developed and how they led to measurable growth. Use metrics to back up your claims, as this will demonstrate your strong commercial acumen.
✨Be Ready to Discuss Digital Strategies
Given the emphasis on digital marketing in the job description, brush up on your knowledge of SEO, PPC, and CRM. Prepare to discuss how you've implemented best-in-class digital strategies in previous roles and how you would approach these areas for the Brownsword Group.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions that reflect your understanding of the role and the company. Ask about their current marketing challenges or how they envision the evolution of their brand. This shows your enthusiasm and strategic thinking, making you stand out as a candidate.
