Marketing Manager (FTC Maternity Cover) in Bristol

We’re looking to find a Junior Marketing Manager or Senior Executive to come onboard and act as maternity cover for a valued existing team member. For the right candidate, this could lead to an alternative full-time role later on, if they impress us with their attitude, abilities, and proactive approach to being part of the wider CareDocs team.

As a primary focus, you will need to be happy focusing on demand generation and working with business development on creating and delivering campaigns, as well as managing our attendance at events, content creation, and overall marketing activities.

The Role:

Reporting to and supported by the Head of Marketing & Customer Engagement, we need someone to play a proactive role in the day-to-day management of our Marketing activities as maternity cover for our existing employee. Working across a variety of channels and mediums, you will be crucial in ensuring that we provide our customers and internal functions with a ‘Grade A’ marketing experience.

Whether you’re organising workloads, mentoring colleagues, defining marketing campaigns, writing blogs and ebooks, or organising and attending events, you’ll take pride in ensuring our customers and prospects are provided with an experience that meets and exceeds their expectations.

To do this, you will need to be a natural at managing relationships, working under pressure, empathising with customers and colleagues, and efficiently turning complex content and requirements into engaging and digestible campaign formats with clear messaging.

What would your average day-to-day look like?

• Working with your design and customer engagement colleagues, you will take ownership of day-to-day workloads and project management.
• You’ll also need to be able to work to tight deadlines with varying focuses to ensure our marketing activities are the best they can be.
• When not doing this, you will work across a range of other projects, including writing blogs and ebooks, creating training content and release notes, and supporting the commercial focus of the business with campaign content.

Working in a young, friendly, and informal SMB atmosphere, the ability to work autonomously as well as under guidance and as part of a busy team is essential. You’ll be happy formulating and suggesting ideas, managing assigned workloads, organising projects, and taking ownership of your remit.

No two days will be the same, so if you like predictable and lazy days, this role isn’t for you! However, if you are looking for an exciting and fast-paced environment with plenty of room to develop and grow your skill set and career, this could be perfect for you!

Requirements & Experience:

Education and Experience:

Our ideal candidate would be able to demonstrate all of the points below, but if you have experience of some but not quite all of them, we would still love to hear from you!

• Experience of creating and managing demand generation marketing campaign activity.
• Experience of creating and managing brand and marcom marketing campaign activity.
• Experience of creating and managing event marketing campaign activity.
• Experience of creating and managing product marketing activity.
• Experience of creating and managing existing business activity.
• Experience of creating and managing new business sales support activity.

Paid Advertising Experience:

• Experience of creating and managing Google Ads campaign activity.
• Experience of creating and managing Microsoft Ads campaign activity.
• Experience of creating and managing Meta (Facebook) Advertising campaign activity.
• Experience of creating and managing LinkedIn Advertising campaign activity.
• Experience of creating and managing third-party advertising campaign activity.

Event Marketing:

• Experience of planning, organising, and working at face-to-face events.
• Experience of planning, organising, and working at remote events (e.g., webinars).

Social Marketing:

• Experience of interacting with followers on social media platforms (primarily Facebook and LinkedIn).
• Experience of creating and managing social outreach and engagement activity.

Product Marketing Experience:

• Experience of creating and managing product go-to-market activity.
• Experience of creating and managing ongoing product development marketing activity.

Public Relations (PR) Experience:

• Experience of creating and managing public relations outreach and engagement activity.
• Experience of working with third parties to identify and develop public relations campaign opportunities.

Data Management, Reporting and Analysis:

• Ability to manage, review, report on, analyse and garner insight from activity data to influence future activity and processes.
• Experience of utilising data workflow software.
• Experience of written content creation and associated processes.
• Experience of contributing towards a written content plan and strategy.
• Experience of creating marketing content – e.g., short and long-form blogs, ebooks, website content, emails, and social media.
• Experience of creating customer support content – e.g., training collateral.
• Experience of creating sales support content – e.g., sales and marketing collateral.
• Experience of creating product content – e.g., product release collateral, technical product collateral.

Project Management Experience:

• Experience of managing marketing projects and associated workloads.
• Experience of creating and issuing project and work item briefs.
• Experience of working alongside a creative studio to deliver marketing requirements.

Software:

• Proficient in Microsoft Office applications.
• Experience of working with AI software.

Preferred, but not essential when starting:

• Experience of working for a Software as a Service (SaaS) business.
• Experience of working for a healthcare software business.
• Experience of managing a marketing-focused team.
• Experience of managing day-to-day team workloads.
• Experience of staff management, ensuring adequate levels of resource are available and applied when required.
• Experience of mentoring and training team members.
• Experience of fulfilling human resource processes and requirements.
• Experience of involvement in recruiting marketing staff.
• Experience in identifying resource requirements and the creation of business cases to support these.
• Experience of managing and improving staff processes and workflows to improve efficiency and results.
• Experience of contributing towards and defining a content marketing strategy.
• Experience of contributing towards and defining the brand content guidelines, including tone of voice.

Audible Content Experience:

• Experience of audible content creation and associated processes.
• Experience of creating scripts for audible content.

Visual Content Experience:

• Experience of visual content creation and associated processes.

Search Marketing Experience:

• Experience of utilising and including search engine optimisation best practices within content creation.

Software:

• Experience of working with Customer Relationship Management (CRM) software.
• Experience of working with AI content software.
• Experience of working with AI audible voice-over software.
• Experience of working with search optimisation software.
• Experience of working with audible content creation and publishing software.
• Experience of working with video content creation and publishing software.

Work from home opportunities.

Cost of living and performance-related annual pay rise.

Company pension scheme (3% contribution).

Holiday – 25 days.

Birthday holiday benefit (never work on your birthday).

Sick pay.

Free access to anonymous therapy sessions & a mental health library and exercises.

Company social events.

Free on-site parking (head office).

Free breakfast, fruit and healthy snack items (head office).

Bean to cup coffee and other free beverages (head office).

Job Types: Full-time, Permanent.

Salary: £30,000.00 per year.

Work from home.

Schedule: Monday to Friday.

Experience: SaaS: 1 year (preferred), B2B marketing: 1 year (preferred), Marketing: 3 years (preferred), Copywriting: 2 years (preferred), Campaign Management: 2 years (preferred), Content marketing: 2 years (preferred).

Work Location: Hybrid remote in Bristol, BS32 4JT.