At a Glance
- Tasks: Lead marketing strategy and innovative campaigns to revolutionise ADHD care.
- Company: Join a high-growth healthtech startup focused on making a positive impact.
- Benefits: 30 days holiday, remote work, and all the tools you need to succeed.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Be a key player in shaping the future of ADHD care and drive meaningful change.
- Qualifications: 5+ years in senior marketing roles with a passion for healthtech.
The predicted salary is between 40500 - 49500 £ per year.
About us! Care ADHD is a high growth Healthtech company revolutionising ADHD care by enhancing accessibility to assessments and treatments. We're a mission-driven organisation prioritising innovation, growth, and cultivating strong relationships.
The Challenge. We're seeking a Marketing & Communications Lead to join our dynamic and rapidly scaling company at a pivotal stage. You will be our first Marketing hire and a key member of the leadership team, spearheading and executing all aspects of our marketing, brand and communications strategy.
What we need you to do:
- Develop and execute a comprehensive go-to-market strategy that aligns with our business objectives and drives sustainable growth.
- Lead brand strategy and management, ensuring consistent and compelling brand messaging across all channels.
- Develop and implement innovative marketing campaigns across all channels (digital, social, content, PR, events) to drive client acquisition and engagement.
- Oversee the creation and distribution of high-quality, engaging content (blog posts, articles, white papers, videos, social media content, etc.) that resonates with our target audience.
- Manage the company's public relations efforts, building and maintaining strong relationships with key media outlets.
- Track and analyse key marketing metrics (website traffic, social media engagement, customer acquisition cost, ROI) to measure campaign effectiveness and identify areas for improvement.
- Stay abreast of industry trends and competitive landscapes to identify new opportunities and adjust strategies accordingly.
- Collaborate closely with cross-functional teams to ensure alignment and maximise marketing impact.
- Build and nurture strong relationships with key industry influencers and partners.
About you:
- 5+ years of experience in senior marketing roles, with a proven track record of success in high-growth tech startups.
- Deep understanding of digital marketing principles, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Strong analytical and problem-solving skills with the ability to analyse data and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills.
- Passion for healthtech and a strong desire to make a positive impact on people's lives.
- Proficiency in an array of Marketing tools (e.g., HubSpot, Salesforce, Google Analytics).
Benefits:
- 30 Days Holiday (including Bank Holidays)
- Remote working – occasional travel in the UK with expenses covered
- A laptop and any hardware you need to do your best work
- More to come...
Why Join us? Contribute to the future of ADHD care within an innovative healthtech startup. Thrive in a dynamic and fast-paced environment that values creativity, collaboration, and growth. Opportunities for professional and personal development.
If you’re ready to take on this exciting challenge and help us shape the future of ADHD care, we’d love to hear from you!
Marketing and Communications Lead employer: CareADHD
Care ADHD is an exceptional employer that offers a unique opportunity to be at the forefront of revolutionising ADHD care within a high-growth healthtech startup. With a strong focus on innovation and collaboration, employees enjoy a dynamic work culture that fosters creativity and personal development, alongside generous benefits such as 30 days of holiday and remote working options. Joining our team means contributing to meaningful change while growing professionally in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CareADHD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CareADHD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CareADHD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CareADHD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and Communications Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CareADHD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CareADHD:Show us that you’ve done your homework! In your application, briefly mention what you admire about CareADHD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CareADHD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CareADHD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CareADHD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
