Direct Marketing Coordinator

This is an exciting opportunity for a highly organised and data-confident marketer to play a pivotal role in helping more couples, parents and those supporting the bereaved access Care for the Family’s trusted services. As Direct Marketing Coordinator, you will bring campaigns to life across email, post and telemarketing, using data and insight to increase reach, deepen engagement and support fundraising and events that make a real difference to the lives of those who use our services.

Key Responsibilities:

• Coordinate and deliver direct marketing campaigns across email, post and telemarketing, working with colleagues across Care for the Family to ensure activity is timely, relevant and aligned with the wider marketing strategy.
• Support fundraising and event marketing through well-planned, insight-led campaigns that strengthen supporter engagement, grow participation and help deliver organisational objectives.
• Use audience segmentation, data extraction and quality control processes to ensure campaigns are accurately targeted and underpinned by reliable, well-managed data.
• Monitor campaign and event performance, producing clear and timely reporting that helps teams evaluate results, identify insights and improve future activity.
• Provide day-to-day coordination and support for Direct Marketing Administrators, contributing to effective team planning, smooth event delivery and strong cross-team collaboration.
• Build positive relationships with external suppliers.
• Develop confident use of relevant systems and tools, including Microsoft Dynamics, Excel, Maplytics and Power BI, to support campaign delivery and reporting.
• Act as a proactive point of contact for data quality and wider marketing data projects, helping to resolve issues, share insight and support continuous improvement across the organisation.

Person Specification

Essential:

• Excellent written and verbal communication skills, with the ability to communicate clearly and warmly with a range of audiences.
• A highly organised, methodical approach with the ability to manage multiple priorities and deliver to deadline.
• Strong problem-solving skills and a proactive, solutions-focused mindset.
• Excellent attention to detail and a high level of accuracy when working with data and processes.
• Proven ability to plan and prioritise workload effectively, including coordinating the work of others where needed.
• Experience using CRM or database systems to support campaign delivery and audience management.
• Experience collating, analysing and presenting data to support reporting, learning and decision-making.

Desirable:

• Experience working in a marketing, fundraising or charity environment.
• Knowledge of audience segmentation and data-led campaign targeting.
• A degree-level qualification or equivalent relevant experience.
• Experience of coordinating external suppliers such as printers, mailing houses or fulfilment partners.

Additional Information:

Although we are an organization built upon a Christian ethos, we do not consider this role to be one which carries an occupational requirement for the post holder to be a practising Christian under the requirements outlined in Part 1 of Schedule 9 of the Equality Act 2010. However, due to the nature of the organization and the integral part this role will play, we would like someone who is comfortable working in a Christian context and working to support our Christian ethos.

Terms and Conditions:

This is a full-time, permanent position. The salary will be £27,032 per annum. This position is 37 hours per week. The position is offered subject to the satisfactory completion of a three-month probationary period. Holiday entitlement is five weeks per annum, rising to six weeks after two years’ continuous service, plus statutory holidays. CFF operates a group personal pension scheme and will contribute to an employee’s plan, within the scheme, a monthly payment equivalent to 10% of their gross monthly salary once conditions for entry to the scheme have been met.