CRM & Loyalty Specialist
Milton Keynes / Hybrid
£35,000 to £37,000 DOE
Contract / FTC
We are partnering with an iconic, industry-leading global automotive brand to find a talented CRM & Loyalty Specialist. Our client is at the forefront of automotive innovation, pushing the boundaries of technology and shaping the future of electric mobility. They pride themselves on a progressive, inclusive culture built on respect, equal opportunities, and diverse thinking. This is an incredible opportunity to bring your expertise to a premium household name during an exciting era of digital transformation.
As a CRM & Loyalty Specialist, you will act as the driving force behind tactical CRM campaigns and customer engagement strategies. You will thrive on unlocking fresh opportunities through clever audience segmentation and personalised messaging.
In this role, you will take ownership of delivering high-impact communications that drive high-quality leads and sales. You will also work closely with an internal Events team to creatively lead and grow their premier Customer Rewards programme, directly contributing to long-term loyalty and vehicle repurchase rates.
CRM & Loyalty Specialist Responsibilities
- Drive Loyalty Performance: Support the end-to-end delivery of the Customer Rewards Programme, turning data insights into compelling customer propositions.
- Leverage Data: Partner closely with internal Data & Insights teams to shape targeted strategies and identify high-value audiences.
- Manage Agency Partners: Act as the main point of contact for the CRM agency, managing campaigns from brief to launch to ensure fast-paced, high-quality execution.
- Own Nurture Journeys: Design and drive insight-led customer communications that maintain engagement and capture active prospect intent.
- Deliver Retention Campaigns: Execute purchase and ownership journeys through integrated briefs that align with core marketing pillars.
CRM & Loyalty Specialist What We're Looking For
- CRM & Segmentation Expertise: Proven experience managing mid-level CRM campaigns, email marketing, and audience segmentation.
- Loyalty & Retention Focus: Experience handling, supporting, or growing a loyalty or customer rewards programme.
- Agency Management: Confident briefing and managing external creative/CRM agencies to keep projects on track.
- Data-Driven Mindset: Ability to collaborate with insights teams and use data to optimise campaign performance.
- Collaborative Approach: Strong stakeholder communication skills to work cross-functionally with events and internal teams.
Ascendant Recruitment is one of Milton Keynes and Northampton's leading recruitment companies, with PA/Administration, Customer Service, Human Resources, Finance, IT, Sales & Digital Marketing divisions. Ascendant Recruitment operates as an Employment Agency for permanent recruitment and an Employment Business for temporary recruitment. For more information on our current vacancies please visit ascendantrecruitment.co.uk
CRM and Loyalty Specialist employer: Care First UK Recruitment Solutions
Care First UK Recruitment Solutions is an exceptional employer, offering a unique opportunity to lead and shape a new Children's EBD Home in Castle Bromwich. With a strong focus on employee growth and a supportive work culture, we provide competitive salaries, bonuses, and the chance to make a meaningful impact in children's care. Join us to be part of a dynamic team where your leadership will truly make a difference.
Contact Details:
Care First UK Recruitment Solutions Recruitment Team
