At a Glance
- Tasks: Be the first point of contact for families, guiding them with warmth and professionalism.
- Company: Join a values-led care home part of a rapidly expanding family-owned group.
- Benefits: Competitive salary up to £40,000 plus bonuses, full training, and ongoing support.
- Other info: Dynamic role across two sites with strong community engagement opportunities.
- Why this job: Make a real difference in families' lives during important moments.
- Qualifications: Excellent communication skills and experience in sales or customer service preferred.
The predicted salary is between 32000 - 48000 £ per year.
Sales & Marketing - Hertfordshire
Contract: Full Time
Salary: Up to £40,000 bonus (Depending on experience) Per Annum
Shift type: Days
Contracted hours: 40
Are you a personable, high-energy professional with a talent for building meaningful relationships? Do you thrive on helping people make important decisions with reassurance, clarity, and empathy? We’re looking for a Dual Site Customer Relations Manager to represent two exceptional care homes in Hertfordshire: White House in Letchworth Garden City and Penrose Court in Biggleswade. With roughly 11 miles between the sites, you’ll split your time equally, ensuring that both homes provide a warm, welcoming, and informative experience for families seeking residential care for their loved ones.
This role combines proactive and reactive customer engagement. You’ll be the first point of contact for enquiries, guiding families through one of the most important decisions of their lives with professionalism and compassion. You’ll also actively build the profile of both homes in the local community by developing strong relationships with key referral sources, networking with prospective resident groups, and identifying opportunities for new business. While experience within the care sector is not essential, you must be high-energy, target-driven, and passionate about delivering exceptional customer service. Your ability to convert enquiries into admissions, combined with your proactive approach to generating new business, will be central to achieving sales targets across both sites.
Locations covered: White House care home, Letchworth Garden City SG6 1QL & Penrose Court care home, Biggleswade SG18 8UA
Reporting to: Regional Director
What You’ll Be Doing:
- Be the first point of contact for families, providing expert guidance with warmth and professionalism.
- Build strong local knowledge and networks to connect families to the care they need.
- Conduct engaging, personalised tours of each home, showcasing services, facilities, and community.
- Collaborate with care and management teams to coordinate assessments, admissions, and contracts.
- Maintain an excellent visitor experience and manage family communications, ensuring smooth transitions.
- Support marketing initiatives, community engagement, and local partnerships to raise awareness of both homes.
- Track and manage enquiries effectively, providing insights to improve conversion and service delivery.
Why join us:
This role is more than just a customer-facing position it’s a chance to genuinely support families at one of the most important moments in their lives. You’ll join a supportive, values-led team with a competitive salary of £40,000 and OTE of £6,500. Full training and ongoing support will help you excel, while working across two communities allows you to make a wider impact.
What we’re looking for:
- Excellent communicator with a warm, confident, and professional manner.
- Strong local knowledge of Hertfordshire, ideally with established networks.
- Experience in sales, customer service, or family liaison roles; care sector experience is advantageous.
- Highly organised, proactive, and comfortable managing a dual-site schedule.
- IT literate and confident using CRM systems and reporting dashboards.
- Self-motivated, energetic, and driven to deliver results.
All appointments are subject to an enhanced DBS check.
About us:
You’ll be joining a values-led care home that’s part of the Care Concern Group, a family-owned provider with over 130 care homes across the UK. We’re expanding rapidly and are committed to delivering high-quality care and support to our residents. If you’re ready to take on a rewarding role in a growing and supportive environment, we’d love to hear from you. We believe in delivering care to the highest standard, and our five core values guide everything we do: Trust | Respect | Passion | Kindness | Inclusivity.
These values define who we are and underpin everything we do, from the smallest interaction to the most complex care. If you live by these principles, this is a place where you can belong and truly make a difference. Make first impressions count and guide families with confidence.
Apply today to become our Dual Site Customer Relations Manager in Hertfordshire.
Customer Relations Manager in Baldock employer: Care Concern Group
Join a values-led care home group in Hertfordshire, where you can make a meaningful impact by supporting families during crucial moments. With a competitive salary of up to £40,000 plus bonuses, comprehensive training, and a supportive team culture, this role offers excellent opportunities for personal and professional growth. Embrace the chance to work across two vibrant communities, fostering relationships and enhancing the lives of residents and their families.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relations Manager in Baldock
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Practice your pitch! You want to be able to confidently explain why you're the perfect fit for the Customer Relations Manager role. Highlight your people skills and any relevant experience that shows you can connect with families.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. They can give you insider tips and maybe even put in a good word for you. Plus, it shows you're proactive!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in making you memorable. It’s also a chance to reiterate your enthusiasm for the role and the company.
We think you need these skills to ace Customer Relations Manager in Baldock
Some tips for your application 🫡
Show Your Personality:We want to see the real you! Make sure your application reflects your warm and personable nature. Use a friendly tone and share experiences that highlight your ability to connect with people.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to the role of Customer Relations Manager. Highlight relevant skills and experiences that align with our values and the job description.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured information that’s easy to read. Use bullet points where necessary to make your achievements stand out!
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of your submission and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Care Concern Group
✨Know the Company Inside Out
Before your interview, take some time to research the care homes you'll be representing. Understand their values, services, and community involvement. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your People Skills
As a Customer Relations Manager, your ability to connect with families is crucial. Prepare examples of how you've built relationships in previous roles. Think about times when you've provided exceptional customer service or guided someone through a tough decision.
✨Prepare for Scenario Questions
Expect to be asked how you'd handle specific situations, like a family feeling overwhelmed during the admission process. Practice your responses to these scenarios, focusing on empathy, clarity, and professionalism—qualities that are key for this role.
✨Demonstrate Your Local Knowledge
Since you'll be working across two sites in Hertfordshire, having local knowledge is a big plus. Familiarise yourself with the area, including potential referral sources and community groups. This will help you stand out as a candidate who can hit the ground running.
