Social and Community Lead

Salary

Reports to

Head of Marketing

Type

Permanent; hybrid (1-2 days per week in London office)

Applications close on

Monday 20th July

At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it.

Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence.

We embrace an innovative mindset, encouraging rapid learning and adaptation through our fail-fast ethos.

With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.

What we are looking for

The Social and Community Lead owns and elevates our organic social and community growth across ND services – building a social presence that is strategic, consistent, and measurable.

You’ll lead social strategy and community-building across key channels (Linked In, Tik Tok, Instagram, You Tube) including an influencer/ambassador approach (primarily focusing on clinician thought leadership and community/ambassador models).

You’ll set direction, plan the content system, shape channel growth, and coach the Marketing Assistant to execute with confidence and quality.

This is a senior individual contributor role accountable for organic growth outcomes (reach, follower growth, meaningful engagement and conversion assists), as well as community responsiveness and influencer/clinician programmes.

The focus of the role is to help turn social and community activity into a reliable growth lever: deepening meaningful engagement and contributing to conversion through clear "conversion assists" and channel-to-journey alignment – while operating safely in a high-trust healthcare context.

• What You’ll Be Doing
• Organic social strategy and channel growth
• Audit and assess current social performance and opportunities.
• Define channel roles and strategy across priority channels.
• Build a measurable organic growth plan collaboratively with Marketing colleagues, including content pillars, formats, cadence, series and a clear experimentation roadmap.
• Set "what good looks like" on social: tone, standards, templates, QA, and publishing workflows.
• Community model, engagement and responsiveness
• Build and run a community approach that supports trust and responsiveness, working closely with the Marketing Assistant, Growth Lead and Brand and Content Lead.
• Identify opportunities to extend our community presence with our patients and beyond, building our meaningful engagement with the wider ND community as an authentic, empathetic champion.
• Work collaboratively with Customer Service to identify patient needs and opportunities, translating them into proactive social comms.
• Define community guidelines, escalation routes and response standards (including how we handle negative reactions and sensitive health-related queries).
• Improve timeliness and quality of social enquiry handling through clear coordination with customer service teams.
• Influencer and clinician thought leadership (model development)
• Design and pilot an influencer/ambassador approach, focusing primarily on:
• Community ambassadors and lived-experience voices (with strong safeguarding and boundaries)
• Clinician thought leadership (credible, educational, values-aligned)
• Build a repeatable system: sourcing, briefing, approvals, scheduling, and measurement.
• Coordinate UGC production workflows (without needing to be the on-camera creator).
• Editorial planning, production coordination and coaching
• Own the social content calendar and campaign integration for organic channels.
• Brief internal/external creatives as needed; coordinate production and ensure assets meet brand/editorial standards.
• Coach and support the Marketing Assistant in the day-to-day execution of social, acting as a collaborative mentor.
• Measurement, experimentation and conversion assists
• Define foundational KPIs and reporting cadence for organic channels (agreed with Ho M/Growth Lead).
• Run structured experimentation (formats, hooks, series, distribution) with clear learning loops.
• Track and improve conversion assists: e. g., website clicks, lead assists, enquiry assists, and measurable journey impact where possible.
• Use insights to inform wider brand messaging and growth campaigns (what resonates, what confuses, what drives action).
• Governance, safety and brand trust
• Ensure content and community activity is consistent with brand tone, visual identity and high-trust healthcare standards.
• Maintain clear boundaries around medical advice and safeguarding; elevate appropriately.
• Protect the brand from reputational risk through robust moderation, careful partner selection, and disciplined approvals.
• To thrive in this role you’ll need to
• A strong track record leading organic social growth and community in a high-trust category (health, wellbeing, education, fintech, etc.).
• Demonstrable experience building channel strategy, content systems, and measurable growth plans (not just content production).
• A growth and performance orientated mindset, driven by an agile experimentation approach.
• Experience developing influencer/ambassador programmes and/or clinician/SME thought leadership models.
• Confident coaching juniors and raising quality through clear feedback and standards (without formal line management).
• Strong judgement and boundaries for community management in sensitive contexts.
• Comfortable using analytics to drive decisions: able to translate metrics into clear actions.
• Optional Bonus Points
• A genuine interest in or connection to neurodiversity – whether through professional experience, personal advocacy, or involvement with the ND community.
• Healthcare experience.
• Experience working alongside performance/growth teams and understanding how to turn follower engagement into conversion assists.
• What This Role Is Not
• Not solely a ‘posting’ role – you own strategy, systems, growth and community standards.
• Not about ‘vibes and engagement’ – you are accountable for measurable organic growth and conversion assists.
• Not solely a content creator/UGC influencer – you can create where needed and useful, but you are also a skilled strategist and coach for our Marketing Assistant.
• Not responsible for paid performance marketing – but you will work closely with our Growth Lead on message learnings and journey alignment.
• Not the final owner of brand narrative – our Brand & Content Lead owns narrative.
• What We Value
• Kindness – treating colleagues, partners, and everyone we support, with respect and care.
• Transparency – being open and honest so that trust can grow.
• Reflection – pausing to learn from experience and improve together.
• Growth mindset – always welcoming feedback and challenges as opportunities to develop.
• Accountability – taking ownership of our actions and outcomes, not to assign blame, but to learn, adapt, improve, and move forward.
• Solution-seeking – focusing on constructive ways forward, even when things are tough.
• Collaboration – sharing ideas, supporting one another, and celebrating collective success.
• What You Can Expect From Us
• Competitive salary
• Work remotely in the UK and hybrid in our Canary Wharf office
• 33 days holiday (including UK public holidays)
• Team get-togethers
• A paid day off on your birthday
• Office equipment when you join
• Pension contribution
• Be part of one of the UK’s most ambitious Health Tech start-ups
• Our Hiring Process

We aim to make our hiring process as streamlined as possible.

• What To Expect
• Applications close on Monday 20th July 2026
• We’ll aim to contact shortlisted candidates by COB Wednesday 22nd July 2026
• Initial Microsoft Teams calls with one of our Talent Acquisition Specialists will take place on 23rd and 24th July 2026
• First-stage interviews will be held on 27th and 28th July 2026
• If required, second-stage in-person interviews with a task will take place the week commencing Monday 3rd August
• Apply with Confidence

Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement.

If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply!

At Care ADHD, we’re committed to building a diverse and inclusive environment.

We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities, as we work together to create a more equitable future.

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