Partnerships Marketing Manager

Salary: £45,000 - £55,000

Reports to: Head of Marketing (CMO in interim)

Location: Hybrid (1-2 days per week in Canary Wharf office)

Join Us at The Centre for ADHD Research and Excellence: Shaping the Future of Accessible Healthcare. At CARE ADHD, we are revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client‑centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence.

What we are looking for? We’re looking for a passionate and confident Partnerships Marketing Manager to join our Marketing Team. As Partnerships Marketing Manager, you’ll enable our partnerships growth by acting as a key bridge between our Marketing and Partnerships teams, equipping the Partnerships team with credible, consistent and high‑trust marketing support - especially for NHS ICB relationships, GP referral routes, and education ecosystems for our CYP service.

This is not a traditional acquisition campaigns role. Your focus is to build and maintain the partnerships marketing system: audience‑specific outreach packs, value propositions and messaging frameworks, proof packs, case studies, event programmes and follow‑up materials - all delivered to a high standard in a regulated, high‑trust environment.

You will work in close partnership with our Partnerships team (a standalone BD function) and Marketing leadership (CMO / Head of Marketing), ensuring the story we tell is clear, consistent, evidence‑backed, and easy for partners to engage with.

What You’ll Be Doing:

• Partnerships proposition and messaging (by segment): Own and evolve value propositions, messaging frameworks and “proof packs” for key partnership audiences, including but not limited to NHS ICB stakeholders, GPs and referral pathways, and education ecosystems.
• Outreach enablement packs and collateral system: Create and maintain segment‑specific outreach packs that the Partnerships team can use consistently.
• Proof points, evidence and case studies: Own the development and refresh of partnership proof points, working with internal teams to source and validate outcomes data, patient satisfaction, waiting times, and clinical governance metrics.
• Events programme and follow‑up engine: Build and run a partnerships events programme in collaboration with the Partnerships team.
• Cross‑functional coordination and governance: Work closely with Partnerships, Marketing, Clinical and Ops to ensure materials are accurate, credible and operationally grounded.
• Ad hoc bid/tender support: Support bid/tender work where needed through messaging frameworks, evidence packs, case studies and templated content.

What This Role Is Not:

• Not a BD/account management role; Partnerships owns relationships and pipeline.
• Not a generalist marketing role or acquisition campaigns role.
• Not a design role; you’ll use templates and coordinate design support as needed for asset creation.
• Not the owner of bids/tenders; you may support with content and proof, but do not own the process.
• Not the final approver for claims; sign‑off sits with the CMO and relevant teams.

To Thrive In This Role You’ll Need:

• Strong experience in B2B/B2G marketing, partnerships marketing, or stakeholder marketing - ideally in healthcare, public sector, education or other high‑trust environments.
• Experience working alongside BD teams and ensuring smooth, efficient workflows between Marketing and BD.
• Exceptional event and event marketing experience, with strong logistics and project management skills.
• Excellent writing and messaging skills: can craft decks, one‑pagers, emails, case studies and proof‑led narratives.
• Confident building enablement systems: templates, libraries, version control, and “definition of ready” materials.
• Strong stakeholder management skills and comfort working cross‑functionally.
• Practical understanding of evidence‑based marketing and proof‑point governance.
• Comfortable using modern collaboration tools and structured workflows.

SUCCESS MEASURES (12 months):

• A clear, repeatable partnerships marketing system is in place.
• Segment‑specific outreach packs exist for ICBs, GPs, and education ecosystems.
• An active partnerships events programme is delivered with structured pre/post follow‑up assets.
• Proof packs and claims are robust: evidence‑backed, approval‑ready, and refreshed on a reliable cadence.
• The Partnerships team reports improved enablement.
• Partnership‑facing materials are consistently brand‑aligned, high quality, and governed appropriately.

What We Value:

• Kindness - treating colleagues, partners, and everyone we support, with respect and care.
• Transparency - being open and honest so that trust can grow.
• Reflection - pausing to learn from experience and improve together.
• Growth mindset - always welcoming feedback and challenges as opportunities to develop.
• Accountability - taking ownership of our actions and outcomes.
• Solution‑seeking - focusing on constructive ways forward.
• Collaboration - sharing ideas, supporting one another, and celebrating collective success.

What You Can Expect From Us:

• Competitive salary £45,000 - £55,000
• Work Hybrid in our Canary Wharf Office
• 33 days holiday (plus UK public holidays)
• Team get‑togethers
• A paid day off on your birthday
• Office equipment when you join
• Pension contribution
• Be part of one of the UK’s most ambitious HealthTech start‑ups

Our Hiring Process:

We aim to make our hiring process as streamlined as possible. All Shortlisted Candidates Will Be Invited To:

• A talent call with one of our Talent Acquisition Specialists
• An interview with our CMO and a potential skills based assessment
• Final Interview
• Offer!

Apply with Confidence: Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement. If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply! At Care ADHD, we’re committed to building a diverse and inclusive environment.