At a Glance
- Tasks: Drive partnerships growth through innovative marketing strategies and collateral creation.
- Company: Join CARE ADHD, a leader in accessible healthcare innovation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Dynamic role with a focus on collaboration and continuous improvement.
- Why this job: Make a real impact in the healthcare sector while shaping partnerships for a brighter future.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
Salary: £45,000 - £55,000
Reports to: Head of Marketing (CMO in interim)
Location: Hybrid (1-2 days per week in Canary Wharf office)
✨Join Us at The Centre for ADHD Research and Excellence: Shaping the Future of Accessible Healthcare✨
At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client-centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.
What we are looking for?
We’re looking for a passionate and confident Partnerships Marketing Manager to join our Marketing Team on a 12 month contract. As Partnerships Marketing Manager, you’ll enable our partnerships growth by acting as a key bridge between our Marketing and Partnerships teams, equipping the Partnerships team with credible, consistent and high-trust marketing support - especially for NHS ICB relationships, GP referral routes, and education ecosystems for our CYP service.
This is not a traditional acquisition campaigns role. Your focus is to build and maintain the partnerships marketing system: audience-specific outreach packs, value propositions and messaging frameworks, proof packs, case studies, event programmes and follow-up materials - all delivered to a high standard in a regulated, high-trust environment.
You will work in close partnership with our Partnerships team (a standalone BD function) and Marketing leadership (CMO / Head of Marketing), ensuring the story we tell is clear, consistent, evidence-backed, and easy for partners to engage with.
What You’ll Be Doing:
- Partnerships proposition and messaging (by segment) - Own and evolve value propositions, messaging frameworks and “proof packs” for key partnership audiences, including but not limited to: NHS ICB stakeholders (commissioning-focused), GPs and referral pathways (practical referral and patient outcomes lens), Education ecosystems (CYP service enablement and outcomes lens). Ensure messaging is aligned with brand narrative and editorial standards set by the Brand & Content Lead. Maintain a clear “claims discipline”: what we can say, what must be evidenced, and what needs approval.
- Outreach enablement packs and collateral system - Create and maintain segment-specific outreach packs that the Partnerships team can use consistently, including but not limited to: Core deck + modular slides, One-pagers and leave-behinds, FAQs and objection-handling, Email templates / follow-up templates, Case study snippets and proof points. Build a scalable collateral library with version control, templates, and clear ownership.
- Proof points, evidence and case studies - Own the development and refresh of partnership proof points, working with internal teams to source and validate: outcomes data, patient satisfaction (NPS), Trustpilot reviews, waiting times, capacity and operational/service metrics, clinical governance metrics (where appropriate and approved). Lead the creation of case studies across: patient voice (with safeguarding and consent processes). Ensure all proof is documented, traceable, and approval-ready.
- Events programme and follow-up engine - Build and run a partnerships events programme (in collaboration with the Partnerships team): Event themes by audience segment, Logistics management, Budget management and reporting, Event marketing materials and messaging, Pre-event outreach assets and post-event follow-up packs. Ensure events are tied to clear objectives and that follow-up is structured and consistent.
- Cross-functional coordination and governance - Work closely with Partnerships (BD), Marketing, Clinical and Ops to ensure materials are accurate, credible and operationally grounded. Manage approvals for partnership-facing claims and materials: Primary approval: CMO, Additional approval where relevant: Clinical / Ops / Governance. Maintain strong documentation and stakeholder updates so the Partnerships team always knows what’s available and what’s coming.
- Ad hoc bid/tender support (as needed, not owned) - Support bid/tender work where needed through messaging frameworks, evidence packs, case studies and templated content. Ownership of bid/tender process remains with the Partnerships team unless explicitly agreed otherwise.
WHAT THIS ROLE IS NOT: Not a BD/
Partnerships Marketing Manager - 12 month contract in London employer: Care ADHD
Care ADHD is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about making a meaningful impact in the lives of individuals with ADHD. Located in the vibrant Canary Wharf, London, employees enjoy a competitive salary, generous annual leave, and opportunities for professional growth through engaging team events and a supportive environment. With a focus on outcome-driven journeys, this role offers the chance to lead transformative projects while working alongside talented multidisciplinary teams.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Marketing Manager - 12 month contract in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Care ADHD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Care ADHD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Care ADHD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Care ADHD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Partnerships Marketing Manager - 12 month contract in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Care ADHD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Care ADHD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Care ADHD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Care ADHD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Care ADHD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Care ADHD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
