Lead Product Designer (Discovery + Experience) in London

Salary: £70,000 - £85,000 based on experience

Reports to: Head of Product

Location: Hybrid (1-2 days per week in Canary Wharf)

At CARE ADHD, we are revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible. Our client‑centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our fail fast ethos. We aim to become the largest ADHD service provider outside the NHS within the next five years.

What we are looking for

Lead Product Designer (Experience + Discovery) – senior design authority within Product. Responsible for experience direction across end‑to‑end journeys, leading discovery design, prototyping, testing, and turning insights into coherent experiences across product and service touchpoints. This is not a UI production role; it's a builder role focused on defining what good looks like and establishing patterns that enable rapid, high‑quality delivery.

What you’ll be doing

• Own End‑to‑End Experience Quality
• Lead experience design across key journeys spanning our app, patient/parent portal, clinical interactions, and service touchpoints.
• Ensure coherence across product UI, content, communication templates, and real‑world service steps so users know what’s happening and what happens next.
• Design with accessibility and neuro‑diversity aware principles in mind, balancing clarity, reassurance, and usability.
• Lead discovery design and research (hands‑on)
• Plan and run discovery work using up‑to‑date UX methods: interviews, usability testing, concept testing, journey mapping, and rapid prototyping.
• Capture contextual, in‑the‑moment feedback from real users and teams, and translate this into clear design direction and decisions.
• Partner with Product and Clinical stakeholders to test assumptions early and reduce wastage.
• Create the design foundations (and build the standards others follow)
• Establish and own our design system from scratch, including patterns, components, accessibility standards, and interaction guidelines.
• Ensure the design system evolves alongside a major branding project and becomes a shared asset across Product and Tech.
• Create lightweight templates and artefacts that raise consistency and speed (journey maps, flow patterns, prototype conventions, research summaries).
• Build a cross‑team design community of practice
• Collaborate with Tech’s designers to align discovery and delivery, strengthen quality, and avoid duplicated or conflicting patterns.
• Coach and empower designers in Tech through critique, shared standards, and supportive collaboration.
• Run lightweight rituals that keep design aligned and healthy: design triage, critique/review, system updates.
• Partner to ship well (without being swallowed by sprint tickets)
• Support squads through our delivery process with strong design direction, pragmatic handoffs, and design QA.
• Balance craft with momentum: ship V1, learn fast, iterate.
• Work closely with our Operational Excellence (OpEx) team to ensure designed experiences land in BAU through SOP‑aligned, training‑aware changes.
• Collaborate closely with Product Content (and help define the interface)
• Partner with the Content Designer (Product) to design content and interaction together – especially for guidance, reassurance, and psycho‑education surfaces.
• Help shape how design and content collaborate day‑to‑day as the function matures.

What you’ll need

• Senior product and UX design experience with a portfolio showing human‑centred design in action.
• Strong service design and systems thinking across end‑to‑end journeys.
• Excellent interaction design craft that reimagines journeys to create intuitive flows, states, feedback, and hierarchy.
• Highly creative, conceptually strong, grounded; able to explore options, bring a point of view, and design within real constraints.
• Evidence‑led and curious: test early and often (prototypes, usability, interviews, contextual feedback) and iterate honestly.
• Passion for elegant, accessible experiences that reduce cognitive load and build trust.
• Proven ability to simplify complex, high‑stakes services for diverse users.
• Experience creating and driving adoption of design systems or a strong desire to build one from scratch in an early‑stage environment.
• Comfortable coaching and leading through influence to elevate experiences and embed design practices.

Success measures (12 months)

• Clear improvement in experience quality across key journeys.
• Faster learning cycles through effective discovery, prototyping and testing.
• A functioning design system established and adopted across Product and Tech.
• Reduced friction and confusion at key moments in the care journey, reflected in completion rates and reduced avoidable inbound.
• A healthy, active design community of practice with shared standards and constructive critique.

Benefits

• Competitive salary (£70,000‑£85,000 based on experience)
• Hybrid working – 1‑2 days in Canary Wharf
• 33 days holiday, including UK public holidays
• Team get‑togethers
• A paid day off on your birthday
• Office equipment when you join
• Pension contribution
• Part of an ambitious HealthTech start‑up

We are committed to building a diverse and inclusive environment. We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities. If you believe you’re a great fit but do not meet every requirement, we encourage you to apply.