Brand Implementation Manager (6 Months Contract)

Salary £40k - £50k

Reports to Chief Marketing Officer (CMO)

Location: Hybrid (in-person at Canary Wharf office, 1-2 days per week)

✨Join Us at The Centre for ADHD Research and Excellence: Shaping the Future of Accessible Healthcare✨

At CARE ADHD, we're revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible to those who need it. Our client‑centred approach, combined with lean methodology and a focus on continuous improvement, drives our commitment to excellence. We embrace an innovative mindset, encouraging rapid learning and adaptation through our 'fail fast' ethos. With ambitious plans to become the largest ADHD service provider outside the NHS within the next five years, we are committed to pushing boundaries and fostering innovation.

💫What we are looking for?

We’re looking for a Brand Implementation Manager who will be the delivery lead for an exciting brand programme this year, creating a strong, single, unified brand for Care ADHD and turning a new design direction into a high-quality rollout across priority touchpoints.

You will:

• Work alongside the Chief Marketing Officer (programme sponsor and final approver), running the programme day‑to‑day: shaping and executing the plan, driving momentum, coordinating dependencies, managing agency delivery, and ensuring we ship the mission‑critical touchpoints (especially the website) within six months.

This role is for a strong operator: someone who can run an agile programme in a modern toolset, keep stakeholders aligned, and deliver at pace without compromising quality, trust, or clarity.

For clarity around this role, your responsibilities will not include:

• Being a brand strategist or creative director - the agency + Brand & Content Lead own creative craft and standards.
• Being a general marketing manager - this is a time‑bound programme delivery role.
• Being the final approver - decisions and sign‑off sit with the CMO.
• Being a product manager - though you will coordinate with Product and Tech closely.

😎What You’ll Be Doing

• Programme setup and delivery governance: Maintain the end‑to‑end programme plan: milestones, dependencies, critical path, and resourcing assumptions. Establish delivery rituals and documentation: stand‑ups, sprint planning, weekly status, RAID log, decision log alongside our creative agency. Keep ClickUp as the single source of truth for work, with strong hygiene and visibility. Make delivery trade‑offs explicit (scope/time/quality) and bring decision‑ready options to the CMO.
• Agency management and day‑to‑day delivery lead: Act as the primary day‑to‑day contact for the brand/design agency: briefing, timelines, feedback loops, version control and QA. Coordinate internal reviews, consolidate feedback, and reduce ‘stakeholder soup’. Ensure outputs are production‑ready and consistent across touchpoints (files, naming conventions, templates, usage guidance).
• Rollout sequencing across priority touchpoints: Define the rollout sequence and cutover plan for priority touchpoints, including: naming + visual identity application, website rollout (mission critical), patient communications templates and lifecycle touchpoints, UX design system foundations (in partnership with Product/UX). Run a touchpoint inventory and prioritisation: what must change now vs what can phase.
• Website and UX design system coordination: Coordinate cross‑functional delivery for our critical website refresh (agency + internal teams): plan, handoffs, readiness, and launch QA. Capture clear requirements for a new content management system (CMS) to support marketing priorities. Partner with Tech to ensure the brand is translated into a usable, scalable UX design system (tokens/components, guidelines, templates), not just a one‑off “new look”.
• Stakeholder coordination, comms and readiness: Maintain crisp stakeholder updates and ensure clarity on “what’s happening when”. Coordinate readiness planning for teams impacted (Marketing, Customer Service, Partnerships, Ops) so adoption is smooth. Support the Brand & Content Lead in preparing post‑launch brand enablement materials (toolkits, templates, FAQs) for embedding.
• Spend tracking and supplier administration: Track spend against plan and maintain visibility of invoices/supplier paperwork (budget ownership remains with the CMO). Flag risks early (e.g. scope creep, delays, additional production needs).

🚀To thrive in this role you’ll need to:

• A strong track record delivering brand and marketing implementation programmes end‑to‑end (agency or client‑side), ideally involving digital‑first rollouts.
• Confident running agile‑style delivery: planning, sprints/stand‑ups, RAID logs, decision logs, backlog hygiene.
• Excellent agency management instincts: clear briefs, clean feedback loops, version control, and QA.
• Comfort working with modern collaboration and delivery tooling: Slack, ClickUp, Notion, Miro; plus working fluency with Figma and creative production workflows (Adobe CS awareness).
• Strong stakeholder management: calm, structured, and able to drive decisions without drama.
• Bonus: experience in high‑trust or regulated environments (healthcare, education, finance).

✨What does Success look like?

In the first 12 - 18 months, success will look like:

• A unified brand identity and naming rolled out across agreed priority touchpoints, with the website launched successfully as the mission‑critical deliverable.
• A clear, usable foundation of a UX design system established (enough to scale and evolve post‑launch).
• Delivery runs on a reliable rhythm: clear plan, strong documentation, visible progress, minimal thrash.
• High‑quality agency outputs with efficient review cycles (feedback consolidated; few late‑stage surprises).
• Stakeholders feel informed and prepared; adoption friction is low.
• A documented backlog and stabilisation plan handed over cleanly to our Brand & Content Lead for embedding.

✨What We Value

• Kindness - treating colleagues, partners, and everyone we support, with respect and care.
• Transparency - being open and honest so that trust can grow.
• Reflection - pausing to learn from experience and improve together.
• Growth mindset - always welcoming feedback and challenges as opportunities to develop.
• Accountability - taking ownership of our actions and outcomes, not to assign blame, but to learn, adapt, improve, and move forward.
• Solution‑seeking - focusing on constructive ways forward, even when things are tough.
• Collaboration - sharing ideas, supporting one another, and celebrating collective success.

🙏🏻What You Can Expect From Us (6 Months Contract)

• Competitive salary (DOE; £40k -£50k)
• Hybrid role (in‑person at Canary Wharf office, 1-2 days per week) and remote days worked from home in the UK.
• 33 days holiday (plus UK public holidays)
• Team get‑togethers
• A paid day off on your birthday
• Office equipment when you join
• Pension contribution
• Be part of one of the UK’s most ambitious HealthTech start‑ups

🗓️Our Hiring Process

We aim to make our hiring process as streamlined as possible. Shortlisted Candidates Will Have:

• A short Talent Call with one of our Talent Acquisition Specialists
• Successful candidates will move to a 2nd stage interview with the hiring manager
• Offer! (some roles may require a short skills based assessment, this will be discussed during the talent call if applicable).

Apply with Confidence

Studies show that men apply for roles when they meet around 60% of the qualifications, whereas women and other marginalised groups often apply only if they meet every requirement. If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply! At Care ADHD, we’re committed to building a diverse and inclusive environment. We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities, as we work together to create a more equitable future.