B2B Marketing Manager - 12 month contract

B2B Marketing Manager – 12 month contract

Salary: £45,000 – £55,000

Reports to: Head of Marketing

Location: Hybrid (1‑2 days per week in Canary Wharf office)

About CARE ADHD

At CARE ADHD, we are revolutionising private healthcare by making ADHD assessments and treatment more affordable and accessible. Our client‑centred approach, lean methodology and focus on continuous improvement drive our commitment to excellence. We embrace an innovative mindset and a ‘fail fast’ ethos and aim to become the largest ADHD service provider outside the NHS within the next five years.

What We’re Looking For

We’re seeking a passionate and confident B2B Marketing Manager to join our Marketing Team on a 12 month contract.

Key Responsibilities

• Build and maintain the partnerships marketing system: audience‑specific outreach packs, value propositions, messaging frameworks, proof packs, case studies, event programmes and follow‑up materials.
• Collaborate closely with the Partnerships team (stand‑alone BD function) and Marketing leadership (CMO / Head of Marketing) to ensure clear, consistent, evidence‑backed messaging.
• Own and evolve value propositions and messaging frameworks for key partnership audiences:
  • NHS ICB stakeholders (commissioning‑focused)
  • GPs and referral pathways (practical referral and patient outcomes lens)
  • Education ecosystems (CYP service enablement and outcomes lens)
• Ensure messaging aligns with brand narrative and editorial standards set by the Brand & Content Lead.
• Maintain a clear claims discipline: what we can say, what must be evidenced, and what needs approval.
• Develop and maintain segment‑specific outreach packs, including core decks, modular slides, one‑pagers, FAQs, objection‑handling, email templates and case study snippets.
• Build a scalable collateral library with version control, templates, and clear ownership.
• Own the development and refresh of partnership proof points, working with internal teams to source and validate:
  • Outcomes data, patient satisfaction (NPS), Trustpilot reviews
  • Waiting times, capacity and operational/service metrics
  • Clinical governance metrics (where appropriate and approved)
• Lead the creation of case studies, ensuring patient voice is safeguarded and consent is obtained, and that all proof is documented, traceable, and approval‑ready.
• Build and run a partnerships events programme, including event themes by audience segment, logistics management, budget management and reporting, event marketing materials and messaging, pre‑event outreach assets and post‑event follow‑up packs.
• Ensure events are tied to clear objectives and that follow‑up is structured and consistent.
• Coordinate cross‑functional governance with Partnerships, Marketing, Clinical and Ops to ensure materials are accurate, credible and operationally grounded.
• Manage approvals for partnership‑facing claims and materials (Primary approval: CMO; Additional approval: Clinical / Ops / Governance).
• Maintain strong documentation and stakeholder updates so the Partnerships team always knows what’s available and what’s coming.
• Provide ad‑hoc bid/tender support as needed, supplying messaging frameworks, evidence packs, case studies and templated content.

What This Role Is Not

• Not a BD/account management role; Partnerships owns relationships and pipeline.
• Not a generalist marketing or acquisition campaigns role.
• Not a design role; templates are used and design support is coordinated.
• Not the owner of bids/tenders; content support only.
• Not the final approver for claims; sign‑off sits with the CMO and relevant teams.

Required Skills and Experience

• Strong experience in B2B/B2G marketing, partnerships marketing or stakeholder marketing – ideally in healthcare, public sector, education or other high‑trust environments.
• Experience working alongside BD teams and ensuring efficient workflows between Marketing and BD.
• Exceptional event and event marketing experience, with strong logistics and project management skills.
• Excellent writing and messaging skills: can craft decks, one‑pagers, emails, case studies and proof‑led narratives.
• Confident building enablement systems: templates, libraries, version control and “definition of ready” materials.
• Strong stakeholder management skills and comfort working cross‑functionally.
• Practical understanding of evidence‑based marketing and proof‑point governance.
• Comfortable using modern collaboration tools and structured workflows (e.g., Slack, ClickUp, shared libraries).

Success Measures (12 months)

• Clear, repeatable partnerships marketing system in place (packs, templates, proof points, case studies) for easy use and maintenance.
• Segment‑specific outreach packs for ICBs, GPs and education ecosystems, with consistent messaging and credible proof.
• An active partnerships events programme delivered with structured pre/post follow‑up assets.
• Proof packs and claims are robust: evidence‑backed, approval‑ready and refreshed on a reliable cadence.
• Improved enablement for the Partnerships team: clearer materials, fewer gaps, faster time‑to‑ready for outreach and meetings.
• Partnership‑facing materials consistently brand‑aligned, high quality and governed appropriately.

What We Value

• Kindness – treating colleagues, partners and everyone we support with respect and care.
• Transparency – being open and honest so trust can grow.
• Reflection – pausing to learn from experience and improve together.
• Growth mindset – welcoming feedback and challenges as opportunities to develop.
• Accountability – taking ownership of our actions and outcomes, not assigning blame, but learning, adapting, improving and moving forward.
• Solution‑seeking – focusing on constructive ways forward, even when things are tough.
• Collaboration – sharing ideas, supporting one another and celebrating collective success.

Benefits

• Competitive salary £45,000 – £55,000
• Hybrid work in our Canary Wharf office
• 25 days annual leave, plus UK bank holidays (33 days total)
• Team get‑togethers
• A paid day off on your birthday
• Office equipment provided on joining
• Pension contribution
• Be part of one of the UK’s most ambitious HealthTech start‑ups

Apply with Confidence

We encourage candidates of all backgrounds to apply, especially those from historically marginalised communities, because we aim to create a more equitable future. If you believe you’re a great fit but don’t meet every single requirement, we encourage you to apply.