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- Tasks: Lead paid media strategy and manage client accounts for growth and performance.
- Company: Join Cardinal Digital Marketing, a fast-growing agency with a 97% client retention rate.
- Benefits: Enjoy 100% remote work, flexible schedules, unlimited PTO, and a healthcare stipend.
- Why this job: Be part of a dynamic team that values innovation and work-life balance while making a real impact.
- Qualifications: 7-10 years of paid media experience with strong client management and team leadership skills.
- Other info: Work from anywhere or join us at our Buenos Aires co-workspace!
The predicted salary is between 48000 - 72000 £ per year.
THIS JOB WILL BE FULL TIME Supporting ET HOURS AND FULLY REMOTE.
Hey you – yeah, you! Are you ready to produce TRANSFORMATIVE work that ignites growth? Do you enjoy working with super smart people who also don’t take themselves too seriously and are out to play just as hard as they work?
Here at Cardinal we are looking for an overachiever that believes in the same qualities we do:
- Think critically
- Embrace the Adventure
- Never Settle
- Own Your Actions
- Flock First
- Respect Dealt Straightforward
Our agency has been named to the Inc. 5000 fastest growing companies in America three years running and while we are proud of our growth, we are most proud of our 97% client retention rate. Our team innovates nonstop, and our clients feel the benefits and stick with us for the long haul. We work remotely so we need self-starters who are good with a lot of autonomy.
We don’t just want to change an industry; we want to change the world.
Cardinal Digital Marketing is looking for an Associate Media Director who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Associate Media Director will report directly to the Group Media Director and will assist with strategic development, planning, and team management.
The Associate Media Director should have strong client facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. The ideal candidate will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work.
Job Summary
- Successful end to end management & strategic oversight of designated paid media accounts.
- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
- Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
- Manage a team of Paid Media professionals (Supervisors, Sr Media Managers, Media Managers), delegating tasks & working to develop their strategic & technical skillsets.
- Work with Account Managers & the Group Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
- Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
- Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
- Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
- Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
- Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
- Full ownership of Paid Media strategy for assigned accounts, working with the Group Media Director as needed.
- Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
- Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
- Responsible for continual testing, verification & improvement of full-funnel structures.
Requirements:
- 7-10+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $500K-$1MM per month.
- Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
- Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
- Experience with full funnel strategy, video, lead generation.
- Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus).
- Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
- Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
- Team management experience.
- 5% travel to clients and agency business
What’s in it for you?
We expect great things from our team members. So it’s only fair that you have high expectations for us too. From flexible schedules to competitive pay, we’re always adding benefits to make working with us more, well, beneficial.
Highlights:
- 100% remote work with co-workspace in Buenos Aires: For Buenos Aires locals, if you’re feeling like you want to escape from the house for a bit, mingle with the flock and have the in-person experience, then come join us at the BA Nest! For those who would keep on the sweatpants and avoid a commute, that’s no problem too. We want you to be where you feel energized and where you can do your best work!
- Flex Time: Need to run out for a few hours for an appointment or personal issue? Go for it and make up the time on your schedule. Or if you need a whole day, go ahead and take it off. As long as you are pulling your weight and meeting Cardinal qualities, we’re all about flexibility.
- Unlimited PTO: Need I say more? Plus, summer Fridays where you can log off 2 hours early to get the weekend started
- $$$ and Benefits: We understand that talented people are in high demand these days, and we’ll compensate you accordingly. In addition to generous pay, we also offer a health insurance contribution.
- Healthcare Stipend: $50.00 monthly stipend for healthcare/insurance cost
- Public holidays: We recognize select public holidays in your country, so you don’t miss out on spending quality time with friends and family
If all of this sounds interesting to you then please feel free to reach the flock out to us!
Associate Media Director employer: Cardinal Digital Marketing
Contact Detail:
Cardinal Digital Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Media Director
✨Tip Number 1
Familiarise yourself with Cardinal's core values: Think critically, Embrace the Adventure, Never Settle, Own Your Actions, and Flock First. Demonstrating how you embody these values in your interactions can set you apart during interviews.
✨Tip Number 2
Showcase your experience with multi-channel paid media strategies by preparing specific examples of successful campaigns you've managed. Be ready to discuss the results and how they align with client goals, as this will highlight your expertise.
✨Tip Number 3
Network with current or former employees of Cardinal Digital Marketing on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare to discuss your team management style and how you develop the skills of your team members. Cardinal values autonomy and growth, so demonstrating your ability to lead and inspire others will resonate well with the hiring team.
We think you need these skills to ace Associate Media Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly any roles where you've managed multiple accounts or budgets. Use specific metrics to demonstrate your success, such as percentage increases in client performance.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company culture. Mention how your values align with Cardinal's principles like 'Think critically' and 'Embrace the Adventure'. Provide examples of how you've embodied these qualities in your previous work.
Showcase Your Client Management Skills: Since this is a client-facing role, include examples of your experience in managing client relationships. Highlight any successful campaigns you've led and how you communicated insights and strategies to clients.
Demonstrate Strategic Thinking: In your application, discuss your approach to developing paid media strategies. Include examples of how you've used data to inform decisions and how you've tested and optimised campaigns across various platforms.
How to prepare for a job interview at Cardinal Digital Marketing
✨Showcase Your Strategic Thinking
As an Associate Media Director, you'll need to demonstrate your ability to think critically and develop effective paid media strategies. Prepare examples of past campaigns where you successfully drove performance and met KPIs, highlighting your strategic approach.
✨Emphasise Team Management Skills
This role involves managing a team of Paid Media professionals. Be ready to discuss your experience in leading teams, delegating tasks, and developing team members' skills. Share specific instances where your leadership made a positive impact on project outcomes.
✨Prepare for Client-Facing Scenarios
Since this is a client-facing role, practice how you would handle client meetings and pitches. Think about how you can confidently present strategies and defend your work. Role-playing with a friend can help you feel more comfortable during the actual interview.
✨Demonstrate Adaptability and Continuous Learning
Cardinal values innovation and continuous improvement. Be prepared to discuss how you've adapted to new platforms or strategies in the past. Highlight any recent trends in paid media that you've explored and how you plan to implement them in future campaigns.
