Marketing and Campaigns Officer in Cardiff

Joining our central Marketing team, you'll play an important role in helping Cardiff Met achieve its recruitment and income ambitions for both domestic and international undergraduate and postgraduate students. Working on priority University projects, you'll support student recruitment and campaign objectives for our Cardiff School of Sport & Health Sciences by helping to raise awareness and strengthen our connection with future students.

You’ll be involved in a wide range of activities, including:

• Managing and enhancing web pages, with a particular focus on course and subject pages;
• Working collaboratively with colleagues to develop and deliver key print publications such as the undergraduate prospectus, taking ownership of school‑specific content and copy;
• Leading the development of school‑specific, story‑led content in‑line with priorities that can be re‑purposed across owned and paid channels such as student blogs, videos, photoshoots;
• Working with the Marketing Manager and a nominated advertising agency to develop and deliver paid measurable campaigns across digital, affiliate and social media channels to support the delivery of activity plans that raise awareness and drive applications/open‑day registrations to all courses at key points in the recruitment cycle;
• Working with the CRM team to develop and deliver communication and conversion plans for enquirers and applicants aligned to your academic school, in line with key points in the application cycle to aid conversion.

This is a 12‑month fixed‑term period of maternity cover to start from July 1st 2026.

What You’ll Bring

You’ll be an experienced marketing, communications and/or campaigns professional who enjoys turning insight into action. You’ll be confident analysing and interpreting data, taking an evidence‑based approach to shaping activity and understanding what works. A creative thinker with excellent attention to detail, you’ll be comfortable developing engaging campaigns and content while ensuring accuracy, consistency and quality throughout. You’ll have experience planning, project‑managing and delivering campaigns and activity plans to agreed deadlines, balancing multiple priorities with a methodical approach. Central to the role is the ability to build and maintain strong, in‑person relationships with colleagues and key stakeholders. You’ll enjoy working collaboratively to plan and deliver effective campaigns, content and activity, and you’ll bring strong communication skills. You’ll feel equally comfortable working as part of a team or using your own initiative when required, with the confidence to take ownership and see work through.

Why join Cardiff Metropolitan University?

We are a values‑based university. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our university, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.

We Offer Excellent Benefits Such As

• Annual leave of 25 days, rising to 30 days after 1 year’s service, plus 12 bank holiday/concessionary days;
• Membership of the Local Government Pension Scheme with generous monthly contributions;
• Excellent family‑friendly policies – see our Policy Hub page;
• Opportunities to learn and develop your skills with access to library and digital services facilities;
• Excellent sports and fitness facilities with subsidised membership;
• Free family access to our independent specialist wellbeing support provider, Health Assured.