At a Glance
- Tasks: Implement exciting offline campaigns to attract new customers and drive enquiries.
- Company: Join Barchester's dynamic marketing team in a hybrid role.
- Benefits: Enjoy retail discounts, wellbeing support, and access to top medical services.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a rewarding role that drives revenue growth.
- Qualifications: Five years of marketing experience with strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Overview
Barchester’s marketing team seeks a Senior Marketing Executive to join the Brand team.
The role reports to the Campaign Manager and focuses on implementing offline campaigns to attract the private pay market.
It is a hybrid position with one day a week at the Finsbury Square office.
Responsibilities
- Implement campaigns across a mix of offline channels to reach the target demographic and drive private pay enquiries.
- Engage with external agencies and collaborate with internal stakeholders to ensure timely and effective campaign execution.
- Coordinate with the Operational team to identify homes needing support and keep them informed of campaign performance.
- Manage inbox requests and provide customer‑service support for campaign‑related queries from homes.
- Maintain reporting tools, populate with up‑to‑date campaign/home level data, and analyse performance to inform decision‑making.
- Track media routes, including trackable numbers and URLs, and report monthly performance against each campaign.
- Handle budget management, ensuring invoices are processed on time and highlighting any financial risks or underspend.
- Provide ad‑hoc support to the Campaign Marketing and Head of Brand Marketing as required.
- Manage multiple projects and priorities in a dynamic, high‑demand environment.
- Demonstrate success in driving revenue growth through offline and broadcast media channels.
Qualifications
- Minimum of five years’ marketing experience, preferably with a focus on offline or broadcast media.
- Experience managing and briefing external agencies.
- Proficiency in Excel and Google Analytics.
- A proactive, organised approach and a passion for delivering high‑quality work.
- Strong communication skills to engage with internal and external stakeholders.
Benefits
A rewarding package including retail and leisure discounts, wellbeing support, and access to Best Doctors Service.
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Marketing Executive in London employer: Cardiff and Vale University Health Board
Cardiff and Vale University Health Board is an exceptional employer, offering a supportive environment for aspiring nephrologists. With a focus on professional development, extensive training, and opportunities for research and teaching, employees can thrive in their careers while contributing to meaningful patient care in a vibrant community. The work culture promotes collaboration and innovation, making it an ideal place for those looking to make a significant impact in healthcare.
Contact Details:
Cardiff and Vale University Health Board Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cardiff and Vale University Health Board and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cardiff and Vale University Health Board are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cardiff and Vale University Health Board on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cardiff and Vale University Health Board. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cardiff and Vale University Health Board. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cardiff and Vale University Health Board:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cardiff and Vale University Health Board’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cardiff and Vale University Health Board
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cardiff and Vale University Health Board will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cardiff and Vale University Health Board, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
