At a Glance
- Tasks: Lead CRM and loyalty strategy to boost customer engagement and retention.
- Company: Join Funky Pigeon, a top personalised card and gifting brand.
- Benefits: Exciting opportunity to shape customer loyalty and drive commercial growth.
- Other info: Collaborate with marketing, data, and tech teams in a fast-paced environment.
- Why this job: Make a real impact on customer experiences and loyalty.
- Qualifications: Experience in CRM, email marketing, and leading high-performing teams.
The predicted salary is between 50000 - 65000 £ per year.
At Funky Pigeon, we're passionate about helping customers create meaningful moments and lasting memories.
We're looking for a commercially minded CRM, Retention & Loyalty Lead to drive customer engagement, retention and lifetime value.
What You'll Be Doing
You'll lead the CRM and Loyalty strategy, delivering activity that increases customer retention, frequency and lifetime value across the customer lifecycle.
You'll oversee CRM campaigns and automated journeys across email, push notifications and other owned channels, ensuring communications are personalised, relevant and effective.
Working closely with Marketing, Data and Tech teams, you'll use customer insights to improve targeting, engagement and performance.
You'll own and develop the Funky VIPs loyalty programme and referral scheme, helping to grow customer loyalty and advocacy.
You'll also drive CRM performance through testing, optimisation and reporting, while leading and developing a high-performing CRM team.
What We're Looking For
Significant CRM and email marketing experience within a D2C or e Commerce business, with a proven track record of improving customer retention, engagement and lifetime value.
Strong expertise in email marketing, audience segmentation, automation, digital tracking and CRM platforms such as Bloomreach, Adobe Campaign or similar.
Experience developing and delivering commercially focused CRM and loyalty strategies.
A data-driven approach, with the ability to turn insights into actions and measurable results.
Strong understanding of GDPR, PECR and customer consent best practices.
Excellent communication and stakeholder management skills, with the ability to build effective relationships across teams.
Experience leading and developing high-performing teams in a fast-paced environment.
Why Join Us?
This is an exciting opportunity to shape customer loyalty and engagement for one of the UK's leading personalised card and gifting brands.
You'll influence customer strategy, drive commercial growth and create experiences that keep millions of customers coming back.
If you're passionate about CRM, loyalty and delivering measurable results, we'd love to hear from you
CRM & Loyalty lead in Bristol employer: Card Factory
At Card Factory, we pride ourselves on being an excellent employer that values our team members and their development. Located in the vibrant Burton Octagon, we offer a supportive work culture where your leadership can truly shine, alongside opportunities for personal and professional growth. Join us to be part of a dynamic environment that not only prioritises employee well-being but also encourages innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Loyalty lead in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Card Factory and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Card Factory are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Card Factory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Card Factory. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Loyalty lead in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Card Factory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Card Factory:Show us that you’ve done your homework! In your application, briefly mention what you admire about Card Factory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Card Factory
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Card Factory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Card Factory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
